Yeah. And, and the web went up first. And then we got AOL live, because we ran behind when it was kind of the oversight, because they didn't really have to build it. Yeah, exactly. And then AOL went live. And that started kicking in loads of the revenue. And what happened for us, because you never really knew what was going to happen back then. 9899. Right. isotopes like $5 million in two years to see if you have anything worth it shit, right? Well, you know, there was no open source, no clouds, no anything. And we realized we were about quality, not quantity, right? Because worldly investor was about like a savvy type of brand, right? And so we were selling at like $40 cpms for display. And $150 CPM 200, for email. We were oversold, and a lot of our investors were like, raise the price, we're like, we can't there's a limit to what they'll pay, right? It's about ROI. It's not just about scarcity, right? So what we did was then start scooping up building business development partnerships, with like sage, which was the the mutual fund personal investment site out of Philly, and Motley Fool down in Virginia, and others, and we just said, Look, guys, you're undersold, give us the parts of your quote, and they don't care about who's savvy or who's not give us the savvy audience. Let us pump content to you guys. And we'll do a rev share on this pages. And that just beefed up our volume. So we want to spinning that off as one fn, which was our financial ad network. And I think we're like 45 million uniques a month early on, which was like, amazing. I remember marketwatch was mad at us because they're like, you can't say that your network. We're a destination site. We're like, yeah, Napoleon, like a castle Waterloo.