who are of an age perhaps, you know, he's just, he was a creator and a maker. And, you know, creation and making of things is tied to media too. So we'll get to that in a minute, but came back and then created what was is this kind of rather absurd red nose, launched it in the UK, it became what it is. It's a national, it's the national charity, I would say if I could say that from a US perspective, and you know, it has, you know, enjoys an awareness level of like 99%, a partnership with the BBC, it is part of schools, it has been part of the national culture for so, so long he, when he brought it to the US in 2015, with a partnerships, you know, NBC and Walgreens and Mars, he kicked that off, and then acquire the name of Comic Relief in the US. And so that's how we really were born. So fast forward, you know, in the last few years, while we have had this incredible kind of building and building momentum on the Red Nose Day campaign, we have really reintroduced over the last few years the the sort of broader level identity for Comic Relief, and what can that hold. And that's where we work very seriously on while our just world free from poverty is our north north star of what we do, you know, so poverty is, is our mind is focused on poverty in every nook and cranny of our work two elements of this, you know, really centered on children living in poverty through Red Nose Day, but even broader understanding the impacts of intergenerational poverty and understanding the cycles of poverty and how they they work in communities for generations upon generations, and how they not only produce, you know, re on repeat the root causes of poverty, but also consequences. And so when you have that on the end to end, like, how is it that your work changes? So since we last saw each other, there were I think we were just in the in the moment of really expanding our our grantee segments and kind of thinking about the kinds of organizations that we were supporting. And I would just say, you know, there's, we are now around 50 organizations that we supply, a supply, we support US, and Latin America, Africa, and Southeast Asia, and, truthfully, all around the sort of four pillars that are interconnected with multiple things, but in focus, empowerment, health, safety, education, a combination of all of those together with a real eye on gender equity issues, racial equity issues, the systemic components that drive both of those, and frankly, a very close eye on building resilient communities. So what that has done is changed our work around including BIPOC led and community led organizations into our fold grantee partners. And I, I, you know, I think we re we have a wide table that we've built through our work now, through comic relief, and that is we have very large organizations like the Global Fund that we support, you know, which are doing massive things at scale, and then connecting them with communities at other kinds of points. And then we have smaller organizations who are just as mighty and as as formidable, frankly, like BroSis here in New York. Just incredible work that's being done out of that organization with Khary and his team, Covenant House. Laureus, you know, smaller organization called Glasswing that small, you know, diminutive, smaller, yeah, but in getting amazing work done with Selena. So I say that just to say that we've we've broadened our scope and to be able to kind of fulfill and move into our vision of how we're going to make that impact in the world. The other part of our space is like okay, we you know, you got to how do we fundraise and make the dollars come to life and the heritage of this organization is by tapping the shoulders of, of individual donations and public donations and galvanizing the public to do good through a common element, you know, and we use laughter and levity as our sort of through line to that, right. So, as I mentioned, you know, when I started here was Red Nose Day, that was really singularly what we we sort of focused on here. And then the last few years, we launched and I think we talked about this last time I was here, you know, keeping Red Nose Day, growing in momentum and changing and, and dynamically sort of meeting to the times, which we'll talk about, but launching kids relief on Roblox last year that we did, and that was the first time in a game environment, encouraging kids to help kids through gameplay, and how do you and really representative of, you know, having to reach people where they are and reaching the hearts and minds of people where they are that it no longer is okay to just put up you know, utilize digital in a banner ad but actually, you know, create an experience and I think getting back to experiences and media and how you engage and break through. It's super, super, super important. Just the world is too cluttered today. So kids relief It was a huge and we hope to be bringing back kids relief at some point this year. So what maybe we'll talk again? Yeah, well, we got some stuff cooking. And we have brought back Comic Relief. You know, the idea of creating comedian you know, point of view can meaning expression shared experience together to kind of drive awareness for the work that we do. So we've had a few we had an amazing gala at the end of the year, last year where we had Phoebe, Phoebe, the incredible I should say, Phoebe Robinson, Alex Edelman and John Oliver, come together with this, which was a show, you know, they performed and blew the doors down, I have to say, and in between having Denée Benton sing the most arresting and moving songs just from the heart with Elaine Quan on on keyboard and then talking a few of the moments of, of our work, I just have to say that, that it was a comic relief show and end. And so we're gonna make that bigger this year. And like, how do we do that? And how do we where do we? Where do we take comedy, because Red Nose Day has comedic elements, but it's not comedy, right, you know? So how do we really lean back into Comic Relief and figure out how we bring that back into culture? So that's all brewing too. But today, what's brewing is Red Nose Day.