I think it is, it's interesting, like I guess I do bring the skill set from, you know, facilitation and writing just like written communication skills for sure. But, but specifically, like connecting to people, and like sensing feeling and needs and also just being curious about them and reaching out, but I think there's definitely like how do we always keep this at a human to human level, and never make it feel like anything else? Like the, the way I've been describing is like, Okay, your friend, the user is your friend and they've they've come to visit you in your hometown or like as someone you want to be friends with. You don't really know them that well. And you're there to like, give them a tour of your home town and make it like the best place because actually, maybe they'll leave the next day and go to another city. But if you can really figure out what they want, whether they can express it or not. They'll stick around. So like there's that kind of aspect. I do tend to just mix metaphors terribly when I speak. But the other thing I think about so there's a you know, I think we live in an era where people want a lot of transparency. I think Everlane is like a great example of of that really trying to have radical transparency in their whole process of how they're, you know, making clothes and where they're sourcing everything from but but also just like wanting, not wanting to feel like you're dealing with like a faceless corporation. And, and yet customer service, like service on its own without root cause analysis without actually solving problems on the inside and feeling meaningless. It's just like a bed of lettuce and that's not a meal for us. And, and yeah, I think around that, like having had that experience with this food delivery company this summer, just over and over like 1010 just your foods delivered. No, somewhere not here, you know, and they can't ever do anything different. I'm like, why won't you fight for me? I am willing to pay after all these like you can't get it right week after week. I mean, at some point I'm gonna have to wake up and just, they may never get it right. Service. Yeah. But like that whole lipstick on a pig or something. It's like no, we're actually not changing and maybe they're not empowered to change anything internally. So it's just like little pieces of tape on on this. I don't know a sick like sink sinking ship or something like that. But, so I really want us to be coming from a place of like, fighting for our users.