My copywriting before before BWC was I've been writing content for brands that were more like the content like blogs and stuff. So conversion copy is a different beast. It used to take me a lot of time, I had no idea what I was doing, I was trying my best to like find the right templates, because I wasn't really sure how I didn't have the confidence in myself to kind of make my own decisions. And the editing process was more about when I went through it to edit, it was more about what sounded good and less about, like the strategy behind it. So again, I was like second guessing what I was doing, and it was just taking so much time.