EP333 3 Ways to Play Bigger in 2022
3:24AM Dec 21, 2021
Welcome to the thrive by design Podcast, episode 333. Hey there, it's Tracy Matthews, Chief Visionary Officer of Flourish and Thrive Academy, and the host of the show today, and welcome to the last week of 2021. I am thrilled to be here. And I recorded this episode actually shifted around our recording schedule. I've been doing a lot of things last minute for the last several months. And I actually was going to have a completely different episode here. And I decided to do something different. And that's all about playing bigger. And this comes from a personal story of mine.
I've mentioned this last week, I've had a really kind of intense two years, they've been two of the best years of my life, but there's a lot of intensity to them. And I've noticed that I've been doing some things that have actually been self sabotaging myself. And I've noticed a few times that I've also been in comparison-itis mode. And I know that that is a terrible place to be because it's really hard when you have to take a step back to restructure things or fix things in a business or to just re-evaluate what you're actually doing. When you feel like you should be in a different place. And basically, that's kind of where I've been for the last two years, you know, I got to a certain point in business, I got super burned out creatively and strategically, in a lot of ways, the business that I built has been awesome. And at the same time, some of the things that I had done to get my business to a multimillion dollar company weren't really necessarily serving the way that I'm moving forward in my life right now. And so I've had to take a step back and really take a hard look at what I'm doing. And quite frankly, it's been a little stressful and chaotic. And you know, it might seem weird for me to share something like this publicly on a podcast, when I'm mentoring all of you and sharing with you all the things that you should be doing or could be doing and supporting you in business. But I really do feel that I am a real person. And I'm here to on this earth on a mission to actually help people by the lessons that I've learned in my own experience. And any entrepreneur says that they don't go through struggles and stuff like that is full of shit, I'm sorry, I don't care what they say, I don't care if it's like a really big entrepreneur that you admire, or someone smaller, or even yourself, you know, there's all these hardships. And I come to think of it, we have a really successful designer who's been in our momentum program for a year, and she's graduating out of the program. And she opened a retail store and she did all the things right, her business has been growing. And she had a bunch of setbacks because she lives in Philadelphia, and her store front was vandalized. And it almost didn't open in time for Christmas. And I know that that was really stressful. She had some financial setbacks too. And it can be really easy to let those things defeat you. And I was so proud of her because she actually reached out and asked for help, which is a really, really hard thing to do, especially when you're established. And she was really honest. In her post, she basically said, you know, I spent every last penny I had opening the store. And now I don't have enough money to like actually fix these windows and we're supposed to open, I want to make sure that we get this store opened for the community on time for the holidays. And I can't even imagine the stress level that's going on. But that's that's a real story, like being publicly asking for help. And I think it's hard when you see social media and people out there in the world are always acting so perfect and like everything's amazing, when it's not really the truth. And you know, if anyone here has teenage daughters or sons, or tween daughters or sons that have phones and are using them and are on some of the apps, you might kind of feel this you know, a lot of them end up suffering depression and you know, have thoughts of suicide and all those things because they think that what other people are posting is actually their real life. And they don't understand that in order to live a full big life that is completely on purpose and aligned with where you're going is that you have to feel the range of emotions, you have to feel all the highs and the lows in order to have that full experience. And I think that it's easy to just see people painting this perfect picture. And that puts you in this place of comparing yourself to other people. Like if you're using language like I should I should be here or This shouldn't have happened or I'm not where I want to be and like why am I doing all these things then I want you to take a look at that language because it could be taking you down the wrong path and I know this because I have to check myself before I wreck myself all the time. And so this episode is really designed around helping you me you know, because it's it's for me to play a little bit bigger I'm in the new year. And I'm going to share with you some really personal experiences of stuff that I did. And almost like I don't want to say blindly, because it's been planned for a while, but almost like, wow, I'm just gonna go for it and see what happens. And I might fail. And this might be financially challenging. But at the same time, I know that in order to step into my next level, I have to do this. In fact, last week, I had a meltdown. And I'm speaking with an attorney right now, because I found out someone wrote a book, very close to the title of my business, Creatives Rule the World and it's coming out in March, the title of her book is very similar to that. And I'm like this, I've had this business for four years, how come? How can someone just go out and write a book and use that same title, and all the things so I'm sticking with my attorneys. And we're trying to work some of that out. And this was all on the heels of me making a $20,000 investment in a luxury retreat home here in Scottsdale, Arizona to host my first ever Creatives Rule the World retreat. And I'm so excited about it, because it's my passion, my passion is to actually help entrepreneurs who are facing burnout, who have feel like they are so in their business and like not supported by what's going on in their business, that they've lost their creative Mojo. And that my mission, like one of the things that I really feel called to do in my life is to go out on this venture of supporting people to help get there help them get their mojo back through this methodology that I've been doing for myself and teaching students at Flourish and Thrive Academy, and my other business Creatives Rule the World.
And this retreat, it's like literally a labor of love, it's a combination of it's basically experience, I guess, is the best way to put it. But we're gonna go through some modalities of mindfulness, creative practice, meaning writing, art, and all those things, and a Business Mastermind. And so I'm super excited about it. I'm not here to pitch that. But if you're interested in hearing more, I have about eight seats left, you can reach out to me on Instagram, and I can share with you the details. Just send me a message saying that you're interested in learning more about the creative role, the world experience, and I can share that with you. But it's been my passion to bring these luxury retreats to high achieving entrepreneurs to the world. Because the fact of the matter is, is that every any given point, any of us can experience burnout, or feel like we are so drained that we don't have anything left. And at the end of the year, I know that this happens a lot. A lot. in the jewelry and product industry because we're selling so much around the holidays. So I just wanted to talk a little bit about three ways to think bigger and 2022. And kind of what you can do about that. In fact, if you're a jewelry designer or maker, we are hosting a bringing back I should say, our most popular boot camp that happens in January, it's called the jewelry brand makeover boot camp. Enrollment is going to be open soon for that it's a free boot camp, we open it up to everyone. And it's amazing whether you've been in business for a very long time, or you're brand new to starting a jewelry company or anything in between, it just is helpful to take a look at what you're doing. And we have some really simple exercises that you can complete in the three day boot camp. And then we're it's actually about five days, the whole boot camp. And then we keep our Facebook group open for about two weeks that we can support you through that period. To help you really achieve your next level of success in your jewelry business. This year, we'll also be sharing a little bit more about how you can join us for laying the foundation program or one of our other programs during that period. And honestly, I posted in our Diamond Insiders group and in our Thrive by Design Facebook group, if you aren't a member of that group, and you're not a paying member of our Diamond Insiders, I definitely recommend searching Thrive by Design on Facebook and joining that Facebook group. It's our free community over there. And people were pumped when I share that we were bringing it back because we retired it a couple of years ago. And it's one of the best boot camps we've ever done. So I'm thrilled. And if you're listening to this, and you're not a jewelry designer and you sell another product, it still is going to be awesome. So please join. It will be amazing. So why don't we talk a little bit more about what it looks like to play small.
So you might be wondering what I mean by playing small and here's, here's kind of just some indicators. It's basically just when you aren't really showing up or coming out into the world. In your full potential like you're oftentimes it's operated by fear meaning like you're afraid of being judged, or you're worried about what other people are going to think or you have thoughts and ideas in your head like I'm not good enough or I don't deserve that. Or I shouldn't be doing this or should be doing that. It might look something like you're settling for mediocrity in your business.
Actually, someone said that to me last year, and that really hurt. I think I mentioned this on another podcast too. But I looked at that, honestly, it was so hard to hear. And I was like, I think you're right. You're right. And this that created a shift internally for me, and it was awesome. It might also mean that you're settling for goals that are really, or setting goals that are too small or settling for things that are just like, okay, or blank, or meh, it might be that you're afraid to ask for sales. So one indicator that i see i this is I'm going to do a whole podcast on this in January, when people are playing small, is if they get, I get comments from people all the time saying like, Oh, this podcast, like most of the comments about the podcast are that they think it's awesome, that we have primarily five star reviews, we have like a couple of like negative reviews, but most of them are good. I got a review the other day of like, oh, I listened to this because I was really interested in the topic. But she spent five minutes talking about something or pitching something. And here's the thing, this podcast is free. And I've been doing it for many, many years. And there's so many podcasts out there. But this is a tool for me to share, like what we teach inside of our paid programs. And a way also a way for us to expand our audience and reach more people. We're almost at a million downloads, we might even be at a million downloads by the time this episode goes live, which is great for a nice podcast. And I always am surprised when people say stuff like that. Because if you have, I mean obviously if this was a pitch fest, like I feel like I do add a ton of value, I spent 30 minutes talking so there's no way I'm just selling stuff the whole time. But if you are rubbed the wrong way by someone sharing something on a podcast, or in a video of an influencer, or someone or in emails, that when they're selling their product or service, and but they're also delivering a lot of value. If that rubs you the wrong way, you need to take a look at how you're showing up and how your sales are. Because if your sales are not adequate or not where you want them to be, you're not reaching your sales goals, you might want to take a look at at that belief system that you have. And if those things are annoying to you, then take a look inside. And you know, I feel like I really try hard to show up here and I'm not defending myself here. But it's it's an interesting shift because I use that as an example. Because if people if you're afraid, I love hearing people sell I love watching what the way that they do it, whether or not I buy from them is another story. But the reason why I love it is because I can always learn how to become a better salesperson, and how to do it with an in a non sleazy way that's really authentic and graceful. And that comes from a place that is like really deep in my heart. And so I hope that that makes sense. I don't know, I don't want to go too far on this tangent. But being rubbed the wrong way about people running a business and selling something, it's like you want to go on into a restaurant, ask them just for free food, you'd want to pay for it, you'd have to pay for it in order to get it unless they're giving you samples, you know, it's just, that's part of the process. And so if you think about it in terms of your business, like if you're afraid to go out there and ask for sales on social media, or you're not posting regularly, or you're not sending emails regularly, or you're not sending out SMS text notifications to try and promote your business, well, you're probably not going to ever be very successful, because you have an issue selling your product. And it's the same thing. If you're at a booth, and you're sitting behind they're sitting on your phone and afraid to talk to people at an event like your job is to be a salesperson and to embrace this whole thing about sales. Okay, enough said about that. I want to do a full episode about it later. But that's something that's a way to kind of think, think about that. If you feel weird when someone sells to you take a look at yourself, because you're playing small in that situation. Another indicator that you're playing small is that you're accepting less than you deserve. This is not to be confused with overcharging for your work. But I think I wanted to say this because if you are, you know, settling for less in any area of your life, whether it be in your business and your personal life, then that's going to reflect and have a ripple effect onto everything else that you do. Also, playing small means you're letting fear be the driver of your decision making process. We've seen this a lot in the world in the last two years, everyone should do whatever makes them feel comfortable. But if you're literally afraid to do anything, because of a narrative or what's going on in the world, or how you're showing up, then take a look at where that fear is coming from. Obviously, everyone has a different life situation. I'm not saying that you suggesting that you do something serious and you you know, I am suggesting that you try to get outside of your comfort zone because I think it's really important. We're going to talk about that later.
But notice when you let fear be the main operator or operating system that you kind of move forward in the world of out of that's important. It could be, it could also mean that you're being passive, and waiting for things to happen to you, instead of going after them. They call this I used to work at Nordstrom a long, long time ago, like, I don't know, 25 years ago, I think I calculated, yeah, about 25 years ago, cuz that's when I started my jewelry business. And they used to talk about when, like, you're serving your customers in sales at Nordstrom, that if you give the customer the ball, and you just let them hold the ball, and you're not like playing, throwing the ball back and forth, that you're, you're basically gonna have a really hard time like earning your commission and making sales. And so you always want to, you want to be the owner of the ball, they don't follow up with you, then you go back and follow up with them, you will toss them the ball when it's their time, but you keep going back and trying to get what you want. Not I'm not to be confused with being annoying. But if you're letting things happen to you, instead of making things happen for you, that's a huge indicator that you're playing small. Another indicator is that you're afraid to use your voice or share your story out in the world. People love hearing personal stories, they love hearing from you. They don't want to just be buying and from a transactional brand, what they want to buy people buy from people, they want to know the people behind the brand. And the more that you use your voice. And use that use your platform as a way to speak out with what resonates with you, the more you're going to attract the right people to your brand. And the more you will grow and play big. Another way that people play small that I see all the time is that they care about things that don't really matter. I mean, I think that that's a huge thing. It's like people get so preoccupied with stuff that doesn't, it's not going to move the needle in their business, it's not going to really make a difference in their life, but they are so angry or pissed off about it that it's like, consumes them, literally consumes them. And it can be really challenging. And I really encourage you to really think like, Does this really matter in the grand scheme of thing like that fight you had with your sister or your friend or this disagreement over something? Or is it really worth going for the jugular? When it comes to a disagreement that you might have or a difference of opinion? Or can you just let it roll off you and move on. Because when you get consumed by those things, it can really take you down a terrible road.
Another way that people play small is they'd let criticism stop them from moving forward. So people say no to you, or they say, you know, they don't like your jewelry, or they're, you know, critical of something that you're doing out in the world, then, well, that's their opinion. And that's fine. But if you let that stop you and I know it can be paralyzing, because I listen to what my students say a lot. And when they say things, you know, that are really hard to hear. You know, it's hard to sit back and just listen and sit with it. But then there's always a lesson in it. A couple of years ago, this was actually quite a while ago, maybe like eight or 10, eight or nine years ago. I just started flourish and thrive Academy. One of my students at the time referred me to a friend of theirs who wanted an engagement ring and she you know, she was really coming from a good place. She hooked me up with this girl and she didn't the girl did not have a very big budget. But because it was a student of mines referral, I felt obligated in a way to take on that project. And the whole thing spiraled out of control. I talked about this on a live a couple weeks ago. The customer want to get back to me in a timely manner. They nickeled and dimed me on price. I told them my policy for payment up front. And when the ring was due, they kept pushing out the payment date, but I still had to pay my jeweler. And, you know, just got really complicated. And so when after I shipped the ring, and they made the final payment, she sent me this scathing email, saying that I was basically not terrible to work with it wasn't that but that I she felt like I was really pushy and accepting and asking for that final payment. And I got so defensive, and knee jerk reacted and responded to that person, which wasn't great. Because I felt like I had I was getting really defensive. And this is another reason if you're getting defensive, that's something to look at about it. And then I realized in hindsight, you know, it's like, I just shouldn't have taken on that customer and I should have taken responsibility for it and just let it go. Like it wasn't something that I needed really needed to go into this thing about. And part of it was that she was criticizing the way I was running my business, which was hurtful because I had spent so much time really refining this process to deliver a great experience for people and you can work with 99 people or 100 people 99 of them are completely satisfied with what you do and and we probably and sometimes we just listened to that one. person who thinks we did a shitty job, and it can totally derail us. So don't let that get the worst of you, it's not the end of the day. And then finally, and this kind of feeds into that, that you care too much about other people's opinions. So if you want to play bigger, which I really encourage all of you to do in 2022, I'm going to give you three ways, three pretty simple ways that you can play bigger, and have a better year or have an awesome time this year, no matter what the outcome. So here's the first thing, I want you to do something that scares you, like scares you so bad, that it scares the shit out of you. Excuse my language peep, you put a little bleep over that. Anyway, this might look like investing in yourself in a really big way. Like maybe it's joining a mastermind group, that coaching program, if you're just starting out, maybe it's investing in a program like laying the foundation or something like that. And when I say investing, investing in more inventory for your business does not count, because that is not a risk. That's just a distraction, a lot of times and I talk to designers and help them all the time with inventory reduction, because a lot of people say like, oh, I need to build up inventory. And it can, in certain cases be seen as a risk. But that's not that's not what I'm talking about. It could be reaching out to an influencer or a potential partner or a wholesale account, maybe that is completely out of your league. And I mean, I want you to be mindful that you want to obviously align with people who are going to carry your brand. So you don't want to just like pitch, someone who's that's not aligned, or they wouldn't never carry your brand. But maybe it's just like, it would be like a huge uplevel for you to get into that store to work with that influencer, or to reach out to that publication and actually learn the press.
And even if it doesn't work out, this is just showing the universe that you're ready for something bigger, so you can't be attached to the outcome. Maybe it's that you just set a really big sales goal that's reachable, but something that stretches you beyond what you think I see people playing it safe when they set their sales goals all the time, like, Oh, I'm gonna plan for a 10% increase in sales over last year when they've only done $100,000, the previous year, it's when your sales are small, like below, I would say like $200,000 or even $300,000 a year, it's really easy. If you're strategic about what you're doing. And you're very ambitious to double and triple your sales every year, if you're committed to it, there becomes a certain point where it becomes harder around 300,000 400,000, it becomes a little bit harder to do that, because it takes a different level of scale. To do that, and I've heard that you know, from zero to 300,000, that's one are from zero to 100,000. That's one bump. And then from 100 to 300,000. That's another bump. And then from 300,000 to 3 million. That's another bump. And so this like basically the systems and the processes that you get, that you use to get to those different markers are different for those different milestones in business sales. Maybe it's and so I want to, maybe it's also like just doing something that's completely outside of your comfort zone that you don't really know about. So maybe it's time for you to make a big list, you can even stop this audio, and make a list of things that scare you that you want to do or that you feel like you should do. Oh, I want to take the word shit out of that. Let's take I don't want to shit all over you. Just kidding. Jason says all the time, haha. Anyway, the things that you really want to do, but they're scaring you. It could even be just a physical challenge. Maybe it is going you know, to a more challenging yoga class or trying to arm balance, or maybe it's running a marathon, it could be anything, do something that stretches you beyond where you are now. And if it has a business relation to it, that is going to help you grow in business. The next way to play bigger in the new year is to be mindful of what you think, feel do and say to yourself and others. This is really, really important. Your thoughts can create your reality. You know, you've heard of that thing called the law of attraction. Well, the way you think about yourself, the words you say to yourself are really, really powerful. And everything that you do think say feel is what creates your experience, right? So think about this. Are you envious of others when they're reaching a goal? Are you celebrating them? Two different things, right? So if you're critical of people who are doing having a level of access or doing what you want to do, be mindful that that's really important. When someone gives you advice that's solicited, not saying unsolicited advice because a lot of times we get that do you sit use language like that won't work for me. Or if you're reading a book or something you immediately think that won't work for me, or do you reposition it is like huh, that's interesting. I've heard this before, how can I make this work for me? Two very different things. Are you self sabotaging yourself from what you really want? Meaning do you say you want something but take actions that are completely counterintuitive to that. I was at an event here in Arizona a couple of weeks ago, in early December. And the host of the event, the event was called Diamond day, which was really awesome for me because it was aligned with, you know, obviously, being a jewelry designer and all those things. And there was a speaker at the event, I can't remember his name right now. But he was talking about how, no matter what he did to grow his coaching business, he could not get beyond $20,000 a month. And he had to basically fire his team didn't have any advertising agencies. And he just went into this deep visualization practice, and started imagining everything that he wanted to create in his life and his business. And he kept getting super clear on that visualization practice. And at the end of the visualization practice, he would say like, what is one thing that I did today, or that I did yesterday that did not support this vision of my new reality that I'm creating. And he would list that out and acknowledge it, because the more that you can acknowledge it and be honest with yourself, the more helpful it is to be aware when you're actually doing it. Because a lot of times, I don't think that a lot of us are conscious that we're self sabotaging ourselves. So that's really important. Are you stating what you don't want instead of what you do want, Jason talks to our community about this all the time, for those of you don't know, Jason Ayers, it, my partner is the mindset coach in our momentum program. And he does a lot of mindset trainings, and are laying the foundation program too.
And he always says, like, he is a practitioner of NLP and a bunch of other modalities. And one of the worst things that people can do is use the language I don't, this is not what I want, or whatever they they use, they talk about what they don't want, instead of what they're trying to create. And your mind does not register the negatives in that. So if you say like, I don't want to lose my business, I'm just gonna give that as an example. And you keep saying that I don't want to lose my business, well, your mind only recognizes, I'm going to lose my business, I'm going to lose my business. Or if you like, if you're talking with your kids, like, I don't want my kids to not do the chores or something like that. Instead of I want my kids to do the choice. You know, they're they're two different things. But you're basically programming your brain to focus on what you don't want instead of what you do want. So that's really important. And then I also want to ask one final question here, it's like, Are you letting fear lead you? And that's a personal question, like, are you operating out of fear? You know, you're cowering down and making decisions based on what you're afraid will happen if you live your life, or you just playing full out and, you know, owning it. So the third way that you can play a lot bigger and 2022 is to ask for help, or stop trying to do it all alone. As I like to say, this is really important because I there's someone really close to me in my life, who forever won't ask for help. And they need help. And I'm going to keep it pretty vague. And because of that it's really stunting their growth and their potential to kind of show up and be the person that they need to be. And in our society, for certain people, it's easier for women to ask for help. I think I think it's more challenging for men, but a lot of women don't ask for help. I, it's really hard for me to ask for help. And the first to admit that. And it's important to ask for help and to acknowledge when you don't have the answers, or you can't see clearly or you don't know the next step, whatever it might be. So make sure that you have a supportive system around you that might be a confidant or a friend, maybe it's a business coach, I highly recommend that you always need a coach or to be part of a coaching program. For feedback. Maybe it's joining a mastermind group, maybe it's coming to an event like creatives around the world, I don't know. Maybe it's you know, being in a like minded pure community, like we have over at flourish and thrive in our diamond insiders or momentum, depending on where you are in business, where you can ask people who've already done what you're trying to do, how they've done it like this is really, really important. Maybe it's talking to a therapist, maybe it's talking like really having open communication with a comment on our friend that you really trust. So I think this is really, really important that you ask for help and you stop trying to do it all alone to create that supportive network around you. And what I want to remind you also is it's important to remove people from your life who are not supportive. I had to do this is very hard. I had to release a family member, energetically person, so my family but obviously, but I've chosen to distance myself from this person because the relationship is destructive, and it only goes downhill and no matter what I've done to try to remedy that relationship, it's just the person's not the person is unwilling to help themselves. And it's been really destructive. So I've made a choice to, to just live my life and it's sad, you know, I hope that someday we can remedy the relationship, but until that person can change, or until we can get to a place where that support continues to happen again, like I just I need to remove this person from my life. So I think that that's really, really important because when you surround yourself with people who aren't supportive, that might be someone that you can't necessarily remove from your life. Maybe Be careful what you say to them. Maybe that's not the person I have. My friend Susie said this to me one time and we're going to be doing a book giveaway with her book and my book and Larissa were six book and a book from Mel Robbins and a book from Nicole Perla. My friend Susie said, I would use it to like, talk to her about business and stuff like that. And I would be having a hard time and she's like, you know, Tracy, I just don't think I'm the person that you should be talking to you about, like, the negative parts of your business.
Why don't we talk about the positive parts? And I was like, wow, like, it really bothered me for a minute. But then also, I was like, Yeah, okay, this is Suzy, and this is what she's choosing to put herself around. And this is why she has been able to attract such an amazing life in business and just really live her life on her own terms. And even though I was like rubbed the wrong way, at times, when she would say that, I know that she does feel a full spectrum of emotions, you know, she's not immune to that. But she just chooses to have positive conversations all the time. And that's really hard to do. I don't know if anyone's ever tried to do that for themselves. It's hard to not talk about negative things. And I really admire her for that, and her book is awesome. We're going to be talking about let it be easy. And when you can focus on positive stuff, it becomes a lot easier. And the other thing too is that be open to constructive feedback and constructive criticism, not like rude, annoying criticism, but like the kindness get actually going meant to help you. If you notice, you're saying that won't work for me or like starting to get defensive when someone when you've asked for help or ask for feedback or something like that. Try to stop yourself and hear. Because even if it's hard for you to digest it in the moment, there might be something really valuable in that. This is something that I really work with our momentum students on when we're doing our group masterminds. Because it's really easy to get defensive, like, Oh, I already tried that. That's not working for me, or bla bla, bla, bla bla, because maybe there's a new way that you can approach it. Or maybe there's maybe it's about the timing, or when you're showing up, there's always something different. So if you're getting defensive, take note of that, and acknowledge where that's coming from. Think what can I learn from this instead of this won't work for me. So those three ways to play a little bit bigger, go like this. Do something that scares the shit out of you are a lot of things. So that's gonna really help you step up and rise to the occasion and become your best self. Be mindful about what you think, feel, do and say to yourself and others, because envy is in jealousy is just as bad as self criticism, because you want to be celebrating people who are doing amazing things. And also stop judging yourself. So you know, you're doing the best that you can with the tools that you have. And keep moving forward. Instead of belaboring like all the things that you did wrong. And ask for help. Stop trying to do it all alone and get support around you. This is really, really important. All right, so we are winding down 2021 and 2022 is right around the corner. So I want to know from you, how are you going to play bigger in 2022. So if you feel inspired after this, or you want to just like make a claim and stated out loud, I would love for you to reach out to me you can shoot me a message on Instagram at flourish, underscore thrive or at Tracy Matthews and why share what you're going to do. You can create a post and tag us in that post and just shout it out and claim what you're trying to create. I'd really I fully support you in that or just comment on this blog post or somewhere where you can reach out to us and share what you're doing. I really, really want to hold the space for you to do big things in 2022 Thanks so much for listening to this episode. Before I go. I would love to offer you the first chapter of my book for free. My book is called the desire brand Perfect, stand out in a saturated jewelry market with a timeless brand. And or stand out in a saturated market with a timeless jewelry brand. Sort of the same but not really. And you can get that over at the desire brand effect.com chapter one and download that first chapter for free as my New Year's gift to you. Thank you so much for listening to the podcast today. This is Tracy Matthews, signing off. Until next time.