EP 249 - Linda Sidhu

Ellen Yin46min

Ellen Yin

00:00

You're listening to Cubicle to CEO episode 249. You may be overcomplicating your launches, while in the midst of a health scare juggling appointments, surgeries and literally being unable to speak for periods of time. List Building expert and business matchmaker, Linda Sadu still pulled off a $330,000 launch. She didn't use any of the traditional methods during her launch to promote her offer, like ads, webinars, social media posts, or email blasts. All of her new buyers were referred by her network of clients, peers and mentors.

Ellen Yin

00:33

Linda is a testament to why community is the greatest lifeline for your business. And in this case study, she details exactly how she supercharged word of mouth sales to enroll 98 members for a $3,500 offer.

Ellen Yin

00:50

Welcome to Cubicle to CEO, the podcast where we ask successful founders and CEOs the business questions you can't google. I'm your host, Ellen Yin. Every Monday go behind the business and a case study style interview with the leading entrepreneur who shares one specific growth strategy they've tested in their own business, exactly how they implemented it, and what the results and revenue were. You'll also hear financially transparent insights from my own journey bootstrapping our media company from a $300 freelance project into millions in revenue.

Ellen Yin

01:32

Hello, friends welcome back to the show. Today, we get to welcome back another guest who was previously on our show, you know and love her Linda do queen of quizzes also queen of networking and collaboration and connection. And that actually is exactly what we're going to be talking about in our case study today. So if you haven't listened to Linda's previous case study on our show, that one was all centered around quizzes as a lead gen tool. So if you want to, you know, create your own quiz and use that to build your email list. That would be a great one to go listen to. We'll make sure to link that in the show notes below.

Ellen Yin

02:06

But this one is all about how Linda use high impact networking to have a $300,000 launch for her mastermind without using any of the traditional marketing assets like ads or email blasts or social media posts. So can't wait to dive in with you, Linda. But first, for those who haven't heard you on our other episode, what is your Cubicle to CEO story.

Linda Sidhu

02:30

So I was in pharmaceutical sales, actually I leapfrogged into the industry. So I've never been in pharma. Usually when you start in pharma, you should start with general doctors and I didn't, I actually started to call on dermatologists, which was a specialist. I was there for 10 years until my husband and I moved out to the Pacific Northwest. And we ended up getting married buying a house having a baby. And so I retired from pharmaceutical sales. And then when Liam went to kindergarten, I launched my own business.

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