Yes, so the greatest question so the perception of developers really varied from some calling them visionary to evil, so you had but you know, the data primarily described them as financially driven individuals who prioritize profit over design and social good and but it became more nuanced than that. You know, firms that regularly engage with developers, or had taken that role themselves, recognized and appreciated the difficulty of the developers were acknowledging the essential role that they play in realizing architectural visions. So they were described as generalist with a wide range of skills as financially numerate, adaptable, social, competitive, and you know, and some architects Express admiration for developers, entrepreneurial spirit and resilience. And that aligns with the literature and research available where even John Portman, who is a pioneer of the architect as developer movement, called himself an entrepreneur, real estate developer. So then I was able to take those descriptions and see how they align with entrepreneurial traits as we know them. So I can go into that if you'd like to know more. Because yes, yes, yeah, absolutely, yeah, how architects and actually developers differ in those so you know, developers were often characterized as entrepreneurs who seize opportunities and create value. And there's extensive literature that align entrepreneurial traits with baseline personality traits, like the Big Five model, which I don't know if you're familiar with it, but also includes like openness to experience conscientiousness and extroversion. Yes, yes. And along with other traits, such as self efficacy, you know, risk propensity, innovative need for achievement. So the combination of these traits characterize a multi, multi dimensional entrepreneurial orientation, I would say. And even from the description of the primary data, I have a figure in my research that showed, you know, the description of developers and how it relates to these entrepreneurial traits and qualities. No so architects, for example, you know they were described as creative design focused, socially conscious. They deeply care about the impact of their work, but they also were described as lacking business acumen or difficult to work with, not understanding, you know, the bottom line of other stakeholders. So when we looked at, then, how architects and developers scored on these different traits. It was really interesting because architects scored higher on conscientiousness, exhibiting a strong sense of duty and meticulousness in their work. You know, they're methodical, they're detail oriented, and they were also somewhat open to experiences, especially those in design oriented firms. They appreciate experimentation, exploring new ideas, creativity, innovation, and when we looked at an element, for example, like self efficacy. They exhibited, you know, somewhat level of self efficacy, which is normally defined as the belief in the ability to perform tasks and fulfill roles successfully. So particularly. You know, higher levels of entrepreneurial self efficacy, which encompasses confidence in like one's ability to innovate, take risks or manage business, it correlates positively with innovation as they are more likely to persevere and overcome obstacles. So architects are traditionally trained to innovate and design, right? We're problem solvers, but and can leverage this traits by gaining confidence to expand their expertise beyond architecture. So for example, developers actually scored lower on innovation because they come from a variety of backgrounds. There's no one route to becoming a developer, and they don't necessarily possess the level of innovation necessary for a well executed building. And even with conversation, we realize that they rely on architects design sensibilities for such results. And another element or trait was a need for achievement. So both architects and developers demonstrated a high need for achievement, and architects were motivated by commitment to design excellence and public good, while developers were mostly motivated by profit, and particularly architects, again, in design oriented firms, you know, they set high architectural standards for themselves and aim for awards and recognition from peers. And you know, their need for achievement is seldom financially motivated one. You know, architect developer that I interviewed found that the prestigious awards that they got for their projects was a recognition of the success of the proposed model, which was in years prior, looked down upon, and this highlights a negative generational perception of development. So my research also showed that everyone really had an interest in architect as developer model, and that was very encouraging to see. However, at the same time, you know a couple of very seasoned design oriented architect developers, they found that those in their age group, which was 50 plus, still looked down upon development. And so while this is changing, and the perception is changing, because we can see the interest in this model, it still prevails in some circles, and might influence the need for achievement, which might discourage some architects from this shift, because they want their work to be seen, of course, as honorable. However, some interest across the board, yeah, with the younger generations, this was really changing.