EP 206 - Mya Nichol

Ellen Yin1h 7min

Ellen Yin

00:00

You're listening to cubicle to CEO, Episode 206. What strategies are actually working for Instagram audience growth in 2023. Today's case study features Instagram expert and business coach Mya Nichol, who gained an impressive 70,000 new followers in six months between January 8 And July 8 of this year. Mya reveals why she cut her posting volume in half this year, her winning ways to keep viewers on your video for longer watch times, and three other key strategies she's experimenting with in real time, so you can borrow her best performing ones. From a humble star of 2000 or so followers just a few short years ago, to now cresting almost 280,000 followers. Mya is honest about what it takes to both succeed and fail enthusiastically in an ever changing Instagram landscape and why you can still see significant growth in 2023 with the right approach.

Ellen Yin

00:59

Welcome to cubicle to CEO the podcast. I'm your host Ellen Yin, I quit my job without a backup plan and bootstraps my first $300 freelance project into $2 million in revenue by age 28. On the show, you'll hear weekly case study interviews with leading entrepreneurs and CEOs who share one specific strategy that successfully grew their business revenue. Skip the expensive and time consuming learning curve of testing everything yourself by borrowing what actually works from the best and brightest mentors. You'll also get a front row seat to my founders journey through transparent income reports and behind the business solo episodes. Subscribe now so we can grow together every Monday.

Ellen Yin

01:46

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Ellen Yin

02:59

Hello, friends welcome back to the podcast, I am really excited to introduce you to a new friend that I made actually, in May. So it's not been that long. But Mya Nichol, who many of you probably recognize her face from Instagram, she's pretty big deal on reels. It was actually funny because I walked into the room for Kajabi VIP day, which was the day before the General Conference started for Kajabi Hero Live. And instantly, you know, there's so many faces in the sea of faces. But Mya's face popped out at me and I was like, Oh my gosh, I know that person. Well, didn't know in person, but I knew who she was. And I saw you standing alone. So I was like, I should go and say hi. And it was the best thing ever, because you ended up being with our group of friends for like the whole weekend. So Mya, welcome to the podcast.

Mya Nichol

03:47

Thank you and I am so grateful. So so grateful that you came up and said hi. And that group of friends. I mean, I actually just got off a training with Christie just the other day I was doing a training and her community. So like, you've connected me with so many people, and I'm just so grateful for you and your kindness. You're definitely one of the coolest, most powerful and beautiful human beings that I've ever met. Like truthfully, like honestly, I don't mean to like say that like to toot your horn or anything. But like, truthfully, when I walked away from Kajabi I was like, I'm just so grateful that I went just so that I can meet Ellen, seriously.

Ellen Yin

04:20

That is seriously so kind. Thank you so much. I'm like glowing on YouTube. If you're watching this video, thank you, Mya. And Mya, you are glowing too, because you're soon to be mama and we were just talking about your pregnancy. So congratulations again. And I I'm really excited to dive into your case study actually, because I think it's awesome what you're doing preparing for taking time away from the business and seeing how you've been able to still hypergrowth even in 2023 on Instagram but before we get into that case study, what's your cubicle, the CEO story. What was that final catalyst that helped you make the leap from employee to entrepreneur.

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