Go find somebody else. But this is a bad fit from the beginning. So just, we should agree to disagree. And we're gonna move on versus finding ourselves to the pretzel, and then wondering how we got there. So I think there's a piece just being really upfront with this, who we are, these are expectations, we asked, What is tricky about this is asking the donor, the same question, can you now tell me who you are, and what drives you? Because donors aren't used to actually telling people that in a in a, in a deeper way. And so we had this amazing call. And just as you said, Becky, like talking to your, your, your core donor who understands what we're trying to do, and I had a conversation with with a guy that has always been a mentor to me, and he's a donor. And he's like, I've never been asked that question. I don't even know how to articulate that. Like, I don't know how to say that. And I would love to be able to present that to all the organizations I support. But I don't know it's hard. And so my were tinkering with this, we put together a quiz. Like, what type of laptop is are you and I think to liken it to this, but it's a little bit like this whole Facebook quizzes. But I think it's a question that donors want to know about themselves, like I don't know, like in my cerebral donor at my innovative donor like so we create these four categories. And donors take this 10 second 10 question quiz. And at least it tells my tells us, okay, this is the way you like to take communications, you and you want to hear stories about this, you don't want to hear anything about this. So it allows us to segment and to at least cater our efforts to a specific thing versus trying to broadcast everything to everyone. And at the same time, we get a little bit of a Dana harness in terms of our development folks, okay, like this guy, doesn't like phone calls, prefers emails, you know, this, this woman loves phone calls and wants only stories doesn't want data, we can start to least be more efficient with the way we interact. And if we've been able to present our side, when things get awry, for example, like, Oh, I'm coming with my family, you know, I'd love someone in my to take me on a two day tour of the lake, that would be great. And we could say, look, you know, we've, as you recall, in the document we sent you were really impact rivets of pulling off a staff person for two days to hang out with you and your family is not our definition of impact. You can easily hire a tool guy to do those things. And also don't overthink. Yeah, totally Sorry, I didn't think about that. Like I think when we go abroad, and Johnny could attest this, you lose a lens of often a filter that we normally have in our pocket, you ever asked that of someone in an organization that you work with domestically, but when you go abroad, you kind of just lose your mind, sometimes totally, and you lose that. So it allows us to protect things. Step two of all, this would be dignified engagement. So me and my family want to go visit a program in Guatemala rate, can we paint a wall? Can we dig a hole? Can we you know, serve lunch, Jimmy, you know, people want to do something for someone. And it's posed that sort of hero piece that we've all been trained to do. And we tell him, Well, we whatever interaction we're going to have is going to be dignified. And it has to be a win win. And we all have to be learners, and we ought to be teachers. So we're going to design a situation where that all those roles are there together. And maybe you don't get your fingernails dirty for that photo and Instagram, you're gonna leave value and you're going to receive value, it's going to be a reciprocal relationship and dignity is going to be for all not just for one. And then the third phase being can we share the story? Can we all share the same story, not how I went and dug seven latrines for a village somewhere, but how I went worked alongside some folks. And I really didn't do anything. They could have dug their own holes. But I went there as a learner and I learned so much about this culture, and I love this culture. And now we're, we're bonded and we have a friendship. So it's and this village is telling the same story. So thinking of your social media posts, instead of the, you know, the white savior with their dirty shovels. Standing in front of a bunch of brown children. Kevin, we have a different image of that. Can it be just a story of like what I learned, when I went and dug seven latrines, I get it. It's a flip. But it's the same story is the village retelling as well. And so those are the three steps that we're trying to really align our communications with. I have to say, all of this is really, in my mind sets always focused internationally, because that's the only sphere I really understand. And no, I would assume that it has relevance domestically within the United States in the same way, but I can't speak to that directly. I, I can only really design and think about this from wherever Maya, or for example, the she's the first our colleagues there, I talked to them extensively about this project, too. Because that we're operating in the outside of the US sphere, where the I think the hero victim dynamic is far more prevalent.