If you're in a space where you're wondering how to deal with inflation and all this uncertainty, while still having a thriving jewelry business, well, you're in luck. Today, I just did an entire podcast episode about this. And so if you want a longer version, and make sure that you listen to that podcast episode, but I just wanted to record this short video to talk a little bit more about some of the things that you can do to control what happens. For those of you don't know me, I'm Tracy Matthews, I'm the chief visionary officer of flourish and thrive Academy. And I wrote a book called The desire brand effect stand out in a saturated market with a timeless jewelry brand. And I also mentor jewelry designers and makers and other product business owners and help them grow successful six, multiple six and seven figure empires using my methodology called the desire brand effect. In fact, I am so passionate about this topic about dealing with uncertainty and navigating times like this. Because in 2008, when the world fell apart, and we experienced a great financial crisis, my first business was taken out. So I know a thing or two, about recovering from crappy times, let's just put it that way. And so I wanted to give you a couple of tactical things that you can think about to really deal with uncertainty and still kind of get into that space where you're thriving. Because what I do know is that my business really suffered in an economic downturn. But I think that there were multiple reasons for that. Sure, I was in a place where like, I couldn't really control what's happening in the market. And a lot of my the stores that I was selling to, were highly leveraged, they filed for bankruptcy, which had a ripple effect, and kind of put me out of business. But there were things that I could have controlled, including how I reacted to those things that could have potentially put me on a different path. And I'm saying this because I know so many people who actually had some of their best years ever, during that year of 2008, and nine as a jewelry designer and maker, which seemed unheard of, for me, I was just kind of like, how is that even possible? And I know right now, there are many, many brands who are actually doing really well, because they're learning to navigate these in different times. And I'm saying different, because the times are different right now. And they're really using that to their advantage. So I want to talk about that shortly. I'm gonna try and keep this brief because I know videos on social media, people don't always watch the whole thing. And it kind of started with this part of the reason why I wanted to record this video was for this reason, in particular, last weekend, a friend of mine said to me,