A boring story to a boring story is Julia went to Rosie's Place. She stayed there for a night, and now she's better. Okay, that's a recounting of things that happened. There are no stakes, there's no conflict, there's no emotion, there are no details. So stories that I just hear, I see that all the time, where I'll get an email, and it will just be as simple like, this is what happened. And I like stories that start in the middle or that start with some kind of question, or things that hooked me in and make me want to read more. So we do have to be really creative now and cognizant that, especially if we're sharing on digital channels, social media email, you know, it's been true for years. But right now, people are used to that hook, they really need to be grabbed from the beginning of a sentence. And it doesn't have to be clickbait or manipulative. It can just be a simple descriptive detail, like Julia came to us. And she was wringing her hands or like she's bitten her nails down to a nub or something like that. And then you want to know, oh, why, or what's going on, and your brain automatically thinks that there's a conflict happening, and there's some kind of stakes, so stories without stakes, and then also reinventing the wheel on every channel, like, Why do have this fantastic story and your email newsletter, but I don't see it on your social media. I do audits of social media channels all day. And I can't even tell you how many times I audit, like an email newsletter. And then I go to look at the Facebook and Instagram and the LinkedIn. And it's not there. And I think you spent all this time collecting crafting, you know, honing this beautiful story, you've got a photo, maybe you have a little video, and you're not putting it everywhere, because I think people are afraid that they're going to overwhelm us. Well, you know, no, no one, people are going to see it on maybe one channel, maybe two. And if it's a great story, they're not going to care if they see it a couple of times, or three times. So I think this like holding back of our stories, and not being brave enough to share them everywhere and share them far and wide. Oh, another thing I want to do one more thing going on the being brave. Not okay, how can I put this, so not standing up for what we believe in truly, not really telling the story in the context of the greater ecosystem of the cause or the issue, making it about our organization. So not taking a stand on something like sexual violence, not taking a stand on something like food insecurity, not taking a stand on human rights and racial inequality, and sharing the story and just kind of making it about our organization, and not putting it in the context of the greater cause and the greater issue because we don't do things in a void. We don't, you know, we don't serve people. And hopefully, we're just going to, you know, keep serving them. Like we're hope we're hopefully pushing the needle on a problem that needs solving. So how can we educate people with our stories, and show them that this is a problem? This is happening in our community, this is happening in the world. I just think we're not. We don't get as provocative and we don't have as strong voices I think we could have.