You're listening to cubicle to CEO episode 214. Our guest today is a true trailblazer in the world of media and marketing innovation. Meet Windsor Western, co founder of media giant HerCampus and its umbrella brands, including GenZology a Gen Z marketing Summit Series that's not only established HerCampus as the go to thought leader on youth marketing, but has also catapulted their brand partnership revenue growth by a jaw dropping 10,000%. GenZology is an ingenious strategy that arms HerCampus brand clients with unbeatable insights into the trendsetting. 18 To 24 demographic. What started as a response to pandemic time lock downs has blossomed into a years long strategy and revenue generating powerhouse, leading clients to spend millions of dollars on brand partnerships with HerCampus. In this case study on creative marketing campaigns, we'll uncover how this summit open doors to iconic clients like L'Oreal and Maybelline, why brand marketers are incentivized to attend these free events, and how HerCampus is landing minimum $50,000 on up to seven figure client contracts.