Number one when you're. Especially doing street fundraising, you need something other than, Hey, would you like to make a donation? You need something else to capture that person's attention and, ideally, their contact information. So in our case, we used an activist campaign we were doing collecting signatures against puppy mills. So number one, have some form of like a lead generation tool, but on the street, so you start capturing these people's information. Because even if I was able to confirm myself two to three monthly donors a day just by being on the streets, the most power is going to be in the longer term. If you're collecting these people's information, which is what they hadn't done in the past, they were just expecting to collect them on the streets. And I was like, Wait a second, you need to be building up a database of your prospects, instead of losing these people's information and following up with them long term. So that's what was the key transition that we did, was starting to capture these people's information even if they weren't ready on the spot. Some that will be, but most will not, but making sure we have a mechanism to be able to confirm them later on. So number one, some form of Petition, a survey, a quiz, something that will capture their attention, ideally, that's obviously something that's related to your cause. That would be the best. Number two is not only creating a series of emails that you will be able to send to these people, so you have to collect their emails and then sending kind of like a welcome series, but that's specifically geared toward, hey, we loved seeing you on the streets of Montreal or whatever city. This is the amount of signatures we've collected so far. This is what we've allowed been able to do. These are the laws we're trying to change. Try to make a nice series of emails to keep them as informed as possible right after signing the petition, because that's when they're the warmest and when they're the most likely to want to support you. What I also added on was trying to collect these contacts in different ways. So yes, there's this street, but you can also use the same information while you have it set up to start doing it online. If you're doing events like world, tofu day, you can also use those events to capture the same system. So you can really maximize the efficiency of this lead generation tool to all be funneling donors towards your whoever is going to be doing the follow ups? What then I would do? Obviously, you have to make sure these people are just getting your regular information. But for me, the transition, or like I would say, the key element that made it so that I was almost not single handedly. I'm not going to give myself all the credit, but a lot of donors were able to be confirmed because we had one person, yours truly, who was calling these people. Yes, the phones that exist for actually calling people, which is, I remember, yeah, it's coming back, but yes, I was physically calling people to update them on, hey, we loved and I even had the name of the court street corner that they were on the name of their pets, I had would ask them, Hey, how's Fido doing? Like, Mark, oh my god. How did you know? And I'm like, Yeah, you were on the corner of Metcalf and St Catherine. And they're like, it just makes them remember so much, and it puts them back in that set that mind space that they were while they were signing the petition. And then you give them an update. All right. Well, we have world tofu Day coming up, or whatever it is that you're working on right now, but having to re engage them, re get them into that mind space the second time, and that's when I was able to either confirm more donors, or at least confirm one time gifts that I then would later confirm into monthly donors. So having those phone calls I felt was much more personal than emails, because emails are so easy to ignore, let's be honest, they work. But from a phone perspective, I'm able to get much more personal than I could in an email. There's the energy of your voice, your intonation. You guys know, you guys manage a podcast. The power of the energy of your voice is so important. So definitely having someone to call your your potential donors, your prospects, is very important. What I would also say, not only for prospects, but those who filled out the actual confirmed monthly donations, call them to thank them and to make sure you have the right coordinates. Of course, if you don't have the right phone number, you're going to know that right away, but I would always confirm, just making sure this is like, it's a visa. These are the last four digits of your card, just making sure that we had all the information that was correct, because a large percentage of these gifts had been written wrong. They switched to numbers. They didn't put the expiry date. Silly things that may would have made us lose donors that were really interested in giving, but if we call them back two months later, it's like, sorry, too late, you lost your chance. So having someone that's able to confirm by phone with these people not only will create more stewardship and retention rates, but will also get more donors in the door. What I also suggest is I liked doing regular phone follow ups, so I was able to call them, even if it's a month later or two, just to keep them updated. Of course, if they didn't answer, I'm not saying I would call them six times, but just having a system in place to call these donors regularly was very important, and with only one person, I was able to call pretty much everyone relatively frequently, because I didn't have a list of 20,000 names. You know, I might have had 5000 at the end. Start managing so I could call them relatively frequently. Something that I think was important was personalized follow up emails, of course, as well, so making sure that not only do they get that welcome series, but that you I would send them from my email, like from Catherine. And I think that's a