Yeah, so we spent a few years not having any other place to engage people, but online. And now where where we have events coming back into the fold, and we have those more traditional kind of engagement opportunities coming coming back online. coming online, coming back in real life, I think we're we're still trying to understand what the balance of what people want is, and they still want the online engagement, you know, it's a kind of the easiest thing that they can do is to engage with us online. And it doesn't mean that we have to host an online event. It just means that we have to be connected with them. And I think N and have one big annual event that we had people come out to for years and years and years or even a reunion that they would come out to every five years. Sure. That's like a nice moment in time, but it's very different than connecting with them twice a week or more. Yeah, in an email in an email campaign. and see that. And so I think their relationship is much deeper, because we think about it that way. And I'd love to share a little bit about how we come to, you know, creating some of those downloads and like engagement, that how do we come up with the suite of digital content, because I think the mindset of how we create this stuff is it's tells a lot of the story. And so Quarterly, we get a really big 10 group. And I already explained that I have a big team to operationalize things. But we will reach out to people across the division and across the university, and ask them to join a brainstorming session with us every quarter. And it starts with a mindset exercise that I walk people through. That is a little bit of time travel, I asked them to travel three months ahead in time and try to get ourselves in the mindset of where we're going to be in the summer, or in the fall, or in the winter. And then everybody gets a little bit of a long time to think about that. And then we go out into breakout groups. And they're randomized. They're led by content leaders. So someone is in a messaging breakout group, someone is in a visual content breakout group, someone is in a digital kind of experience, breakout group. And another group is thinking about storytelling. They all go out, come up with ideas, and then we all come back and share. But the framing and that like mindset exercise at the beginning puts them in the audience shoes in the future. And the conversations are just so rich. And the things that we're thinking about are what do people need from us during that time, and that's where we get into delivering value. That's where we come up with ideas and create, have, it's winter. Now, we know most of our alumni are still in North America and in the Northeast. And you know, what could we deliver that would be fun and engaging during the winter time. And yes, we have an app developer on our team who we thought like, Oh, that would be a good time to release a new game, new online game for people to play. I love this. Yeah, probably at home, you know, a little bit more, you know, you're inside and you're spending, you're doing a little bit more screen time in the winter than maybe in the summer.