EP 198 - Molly Keyser

Ellen Yin52min

Ellen Yin

00:00

You're listening to cubicle to CEO episode 198. This affiliate marketing focused episode with Molly Keyser rounds out the final installment in our three part word of mouth and referral marketing miniseries. After spending years building a successful photography business, Molly package her knowledge into a digital course educating other photographers in scale that one program to $2 million a year 10% of the total sales were actually driven by her own students who became affiliates for the course. An impressive feat covered in today's case study where Molly walks us through her process for equipping and motivating her Student Affiliates, 50 In total, to promote the course on her behalf. Keep listening if you want to tap into the power of word of mouth marketing at scale through affiliates.

Ellen Yin

00:51

Welcome to cubicle to CEO the podcast. I'm your host Ellen Yin. I quit my job without a backup plan and bootstrapped my first $300 freelance project into $2 million in revenue by age 28. On this show, you'll hear weekly case study interviews with leading entrepreneurs and CEOs who share one specific strategy that successfully grew their business revenue. Skip the expensive and time consuming learning curve of testing everything yourself by borrowing what actually works from the best and brightest mentors. You'll also get a front row seat to my founders journey through transparent income reports and behind the business solo episodes, subscribe now so we can grow together every Monday.

Ellen Yin

01:38

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Ellen Yin

03:24

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Ellen Yin

05:23

Molly, I am so thrilled to have you on our show today. Thank you for being here for rounding out this series on the power of word of mouth marketing. I'm really excited to dive into your case study today.

Molly Keyser

05:33

Awesome. Well, it's all very important. And I'm very excited to be chatting about this with you today.

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