dynamic. So this is what dynamic is. and dynamic. Creative is where we can say okay, here are three copies, I want Facebook to test here are three headlines, and then like creative, right, we could put them into dynamic. Something that I don't use dynamic is when we get bigger. And I know that this copy converts already this creative. And I just want Facebook to go out and do the job. For me. This is usually for my clients that I've had for over a year, they're spending multiple 10s of 1000s. The reason I like to not do this when we're starting out is because it really tells us what is or isn't working. So I am a variable tester. So if we have multiple variables that we're testing at one time, we can't tell what actually is working or not working. So something I love to do is create campaigns. And you guys, if you've been in the back end of ads managers, you know, there's three sections, we have a campaign section, an ad set section, where we put our audience and our budget. And then we have an ads, which is where we put creative copy headlines, everything. The campaign section, what I love to do is if we have, let's say, a collection or wanting to promote, and they're brand new to us, and we're supporting them with ads, I'll go in and I'll test out different audiences. But I will have the same creative in each of those audiences. So the same copy, and then that way I can actually go and diagnose one which audiences performing the best and then see, okay, well, now that I know this, now that I'm seeing sales from this, I can then test out copy and creative I have this little calculation that I've made that works. If you aren't getting sales on your ads, right, you're not getting any engagement, any sales at all. It's an audience problem. It's not a copy or a creative problem. If we are getting sales, sales slow down, it means our creative has fatigued. So our audiences seen that too much their eyes are glazing over. Now, if we are, what is it, I'm trying to remember the copy one. Now for Okay, here we go for getting good engagement, good click through rate everything's working. But we're not getting the buys that we should be getting based off that engagement, it means our copy is not hitting the way it needs to be for our customers. So they're reading the copy. And when they go to that landing page, it's not resonating, something's off, so we have to tweak the copy. So these three things is kind of how I analyze all of our ads to make sure what do we need to tweak, especially when we're testing a new business or a new client?