The next change I've noticed is that there are more summits, which means you have to do something to stand out. And I have always preached the power of having a specific audience and topic for your event, I wish we would have like a marked all of the episodes where I said something like that in because it would probably be at least half of them. But I've seen it become even more important over the past year, because people are seeing the power of summits more wanting to host it themselves. Or, you know, I've seen a lot of times where someone breaks into this industry for the first time with a summit. And all of their speakers are like, oh, I want to do that. And then they start hosting very similar summits, which I know how frustrating that is, trust me. So if you're one of those people, I see you, we've had that, you know, several of our clients lead the charge in an industry, which is really amazing, right? It's frustrating as the person who did it first and then kind of feels like you're being copied, but it is because of that it is becoming harder and harder to stand out again, especially if you're a B2B business owner, you have to do something. A lot of times that comes with the positioning again, you're not going to host a successful summit about like teaching online business owners to grow their business. It has to be something that really really stands out to people, you know, even things like you know, it seems like growing your audience and getting leads stuff like that's more specific, especially if it's like for a certain industry, but we've even seen those become more and more effective, more or less and less effective, excuse me, because they're becoming like more and more popular. So you have to do something to stand out with your event.