Welcome to the Thrive By Design Podcast Episode 346. Hey there, it's Tracy Matthews, Chief Visionary Officer of Flourish and Thrive Academy and the host of the Thrive By Design Podcast. I'm excited to be here today with Reese Spykerman. She has already been on this podcast before and I invited her back to talk about stopping the scroll with copyrighting headlines, hooks, all those things that are going to get people to stop what they're doing, and read your emails to read your social media captions, all the things. Copywriting is a really important part of marketing. And if you don't understand how to do it right, you don't understand how to like speak to your audience in a way that gets them intrigued or gets them interested in what's next, well, then you've lost them forever, perhaps. And Reese on the podcast today talks a little bit more about a copywriting formula that you can use to write better subject lines, to write blog posts, subject lines or headlines, and also to use in social captions or anywhere where you're just writing something where you want to capture someone's attention, you can use it for just about anything. So before we dive in to this episode today, I just wanted to chat a little bit about your business. You know, we did this unofficial poll, in the Thrive By Design Facebook group, I'm going to be hosting some free workshops to talk about just different areas of business. And so I'm going to be announcing some of those next week. And I wanted to just jump in here and say I was like really fascinated by that. So if you're not in our Thrive By Design Facebook group, you can check it out, we'll have a link in the show notes. Or you can just head to flourishthriveacademy.com/facebookgroup. And it'll redirect you to our group. And come join the conversation over there. We just hired a new community manager Lauren Shaddow has been a longtime student of flourish and thrive Academy. And recently she went through some life changes and became a coach for our Momentum program. She specializes in Shopify websites design and conversion strategy for online sales and digital marketing. And we just brought her on as our new community manager. So she's pretty epic and amazing. So you're gonna love connecting with her in the Facebook group. And I also wanted to mention this, you know, we are heading up on Q2 here at Flourish And Thrive, lots of big things are happening. And this year has been an interesting one, I think all of us could see like a lot still lots of ups and downs with things that are going on in the world and all those things. You might be wondering, like, how do you navigate this and still run a business and stay focused on the right things, you need to stay focused during this time. So if you're feeling scattered, are maybe a little overwhelmed with your business, and you want to get back on the right track. And you're really trying to make big things happen, then I'd love to invite you to apply for a Free Strategy Audit. These strategy audits are an amazing opportunity for you to chat with someone on my team, and are best for people who are ready to invest in their business and then in themselves. Now, the strategy audits are free. And this is a great place for you to get our eyes on your business. And then we'll share with you how we can support you in one of our programs over here at Flourish and Thrive. So we have several programs that help people at different levels in business. And the strategy audit is going to help you get really clear on your three year vision for your business. So that you have an idea of where you're going. I think a lot of people are running blind in business, they don't have proper goals. They're not strategic planning, they don't really have a crystal clear picture of where they're going. Oftentimes, the people that work for them are unclear about what the vision is if you have employees or something like that, and it causes for a lot of chaos and overwhelm. So we're gonna help you crystallize that crystal clear vision, then we're going to take a look at what's going on in your business right now. And identify any roadblocks or hurdles or bottlenecks that might be preventing you from actually achieving that vision. And then if it seems like a good fit, we'll share with you how we can help you in one of our programs.