Good morning, everybody. Morning. All right. Hello, everybody. Welcome to the courses for health professionals q&a Call in the chat below, please let us know. You know, with my 60 Boys, what is your biggest win for the week? What are you grateful for today? And What project are you working on right now? So little things goes a long way. Okay, so think about that. Yeah. All right. And as while you're working on that, let's walk out walk you over some housekeeping notes. So don't forget to book your milestone calls that it would be five Facebook Lives, completing three sales calls or executing one sale, or throwing 10 affiliation pitches, that's three different milestones. Okay. So the main goal is to chat about what worked and what needs improvement and really, definitely find out the next step for you. And really, once you hit a milestone, don't be shy, post that in the Facebook group. So we can also celebrate with you as well. Okay. All right. If you are coming up with for renewal, don't forget to check your email for renewal options and email us with any questions a
God, as well as
if you don't have a good chance to get listed a critique that was happening yesterday, you still have time to finishing that and submit any follow up questions you'd have to email since we don't have our usual break. Friday, fun Friday funday q&a call tomorrow. So send it by 2pm today. So to have your questions answered just in time for your next submission. Okay. And if you have any specific questions, you would like to work one on one with a coach. Don't forget to also book your monthly coaching, coaching calls as well. Okay. All right. Don't you take it away?
I love it. I'm seeing a whole bunch of wins here. What? I'm like catching up like the chats moving fast here. I have a profitable first sale. Rebecca, that's huge. The first was the hardest. That's amazing. That's like, I feel like I feel like the first one. First of all, I remember my first $25 Sale Online when I first sold something online, and it was like, That's it stop the press, you know, it was like, so that's amazing. That's awesome, huge, huge, huge congratulations on that. That's, you know, all you need. Like really, honestly, what takes you from hobby to business is that first dollar made online, according to the IRS, right? That's a business and so, and it really is the most momentous, it's the one that you've done the most work for. It's the one that if you really had to, like, piece it out, like if you had to do the math, it'd be like I say this was 10 cents per hour of work. Absolutely. Right. It's the hardest and also but it's the one that is like the proof of concept, the one that you're like, alright, we might actually have something here this might actually work right and so it's so it feels so momentous, because it is so that's awesome. Awesome. Awesome. Christa launch my lead magnet and landing page that's awesome and have gotten new email list subscribers. That's also like the first of anything really online. It just feels like there was so much you know, little engine that could work that went towards it. And then you get the first one the first stranger that signs up for your email list. And you're like, This is now my cousin. This is not my mom. Okay, so it's really momentous. That's awesome. Awesome. Awesome. Working on first. 50 Love it. Love it. Love it. Love it. Yes. Grateful for the sunshine and warms today. Well, good. Good for you. Because we do not have either Rachel. We got second, the third winter over here. Awesome. Awesome. I have 13 people awaiting the launch of my first course. What? That's awesome. Super excited. And super nervous. Yeah, that's awesome. It's super it's I love when there's people when when you like, you know, when you put yourself in this position where it's like, well, I better do it because there's people waiting, which is partly why we so encourage you to like sell first and then create or there's, there's almost like no procrastination even possible at that point where you're like, if you said Monday the 10th or whatever it is. It's do guess what's gonna happen by Monday the 10 come hell or high water even if it means another night or two? Ideally not. But you know, you know who you are. Alright, um, let's see. Kristen said new people sign up for my free group and others are referring for referring friends to IT people? I don't know. That's awesome. Yes, the snowball effect. Speaking of which, to add to Hannah's announcements, you guys know that we have a referral program. A couple of you actually have come in from referrals. So if you have friends, health professionals, you want to refer to our group you already know that we do. We basically read a lot, but we would spend on Facebook ads to acquire a client we give that to you, there's a referral commission. So if someone signs up under you, then we have a referral payout of $500. So definitely make sure you send amazing people our way that's that's the criteria is amazing health professionals. But you guys know so yeah, the referral thing, the snowball effect of other people, it's like the best possible thing. Awesome. I love it. I love it. I love it. So we're got some good questions in pre submitted, so we're going to roll into those. And if you guys weren't on, I believe the last Thursday call where I mentioned, there are some fun, exciting updates that are coming up some fun, exciting content, things that are coming up. One is the module seven updates. I don't know Jill will know when those are, when those are coming up, we've had a couple of delays with just all of us like a little bit of a wave of everybody getting sick at once over here, so but we're we've got them, we've got them, we've got them 80% in the works. So Jill, when will we see maybe the module seven updates, the MailChimp, updates and then the Facebook ad updates a Jill and or Hannah, you guys know better than I do. If you could let us know, maybe pop it in the chat. I'll let you guys get get organized and figure that out. But it is coming up a little bit all together, it's going to end up being we wanted to roll it out slowly, but the just how it all happened, you guys are gonna get all that at once. So carve out some time carve out some time, because there's gonna be some stuff you're gonna want to work on. Okay, with all of that said, let's dive into questions. And yeah, you know, hit me with the first one.
All right, the first question is coming from Becca. So hi, Phil, he I'm wondering when is it appropriate for me to design and offer a free webinar or something similar as outreach or marketing via Facebook? Hmm.
Yeah, I mean, I would say I mean, you're well, couple things. You can, you absolutely can, it's a little bit, it's a teensy bit of a more advanced marketing strategy. My preference would be that you do it when you've got, you know, like some Facebook lives under your belt that they're working well, that you've got your messaging a little bit figured out. And the reason being is because a lot of that feedback, you know, so when you guys do that, for the source, first Facebook Lives, and you know, posts and written posts, et cetera, you're really getting feedback in real time from your ideal client and from your, from your potential clients and have in terms of like, this wording doesn't quite work, or this one didn't quite resonate, or this one really did resonate, I didn't even realize it would let me do 10 more of those. All of that early feedback is you're gonna plug it into that first 1.0 of your webinar, and your webinar between between the slides and the presentation of it. And then there's a tech piece of it and everything else, it's a little bit more laborious. And so I would love for you to be a little bit further along and have a little bit more of that early data. So that well, so that it goes well, as well as a 1.0 of anything can go. But so that yeah, so that you're refining other things, you're right, you know, because you have to if you think of Facebook Live is tough. It's really just you in front of a camera with a post it right, when you're creating this whole presentation, it's a whole different sort of strategy, you've got the sales piece of marketing piece, the presentation piece, you know, all of that jazz, and so it's a little bit more laborious. So I would, I would probably hold off a little bit backup for you. And I would get some more Facebook lies under your belt, but But soon, soon, maybe maybe six weeks from now we can start thinking about it. Yeah. And so in the meantime, you know, and use that a little bit as like, a fire under your booty to really say, Okay, let me get like, you know, a dozen Facebook lives under my belt, let me get like, and let me just and let me look back at them and be like, okay, which ones really got a lot of views. Let me even do a quick and dirty spreadsheet of like, Alright, I've got a dozen these were the dozen titles I came up with. These were the views they got, these are the ones that I saw, you know, it's really it's not a perfect science, because there's no tracking links or anything else. You can't say, Okay, this client came from Facebook Live number three. Now, maybe they watched all three of them, who knows. But you can sort a kind of by taking a look at the data on Facebook and taking a look at when you had calls, et cetera, you can sort of kind of start to figure out like, and even just really in the beginning, it's really this this this task that doesn't scale in that you're going to see what comments did you get what emails did you get? Which ones did you get an email about or message about going oh my god, that really it was like you were reading my mind. That's a little bit manual data that you're gonna I would I would put it into that spreadsheet. And I'd be like, This one really resonated for some reason and start to notice patterns and be like, Oh, okay, this wording right, like, let's just say that you're talking a lot about fatigue and libido and weight gain. And those are the three things that you're hammering on and you're noticing that fatigue consistently gets a lot of traction, awesome. We're going to double down triple down on fatigue, then, you know, in terms of if that's really what it's so this is what's molding even no matter what we decided to module one, again, your clients are also ultimately the boss and so if they're like, Okay, it's fatigue. Okay, well, maybe and these other two are not really you know, they're sort of kind of like yeah, maybe then maybe we need to figure out okay, fatigue and what comes with fatigue and what's what's fatigue a domino a first domino in what does that lead to, and, you know, maybe we start kind of finding some offshoots of fatigue and going into that realm. So, so stay limber in those early days, early weeks of like, okay, what feedback is coming out what do I need to listen to what and that is all going to play into, you know, whatever next A piece of content you create, does that help Becca? So excited for your first client? When? When is your, uh, when do you start?
Well, so I should be starting anytime. But this client is someone that I was my patient for years and years. So I know, incredible. But she's in the middle of a doctorate. So she said to me, Look, I'm doing this. Yeah, I am beyond stretched right now. I can start the first week of June. And I said, Well, let's, I mean, like, as a human being, I totally get that. And I want you to start when you really have time, but I also want to make sure you do start, like, yeah, just not start. And so I sent her the invoice, okay? And she said, I'm doing this. I said, Okay, I'm sending you the invoice. And then here are all the other steps and oh, man, congratulations. But
yeah, awesome. Okay, well, then I would say, then you don't make sure like and have the contract sign and all that good stuff. But I would say give that now make that be your fire into the booty to like, by that time, you have a little bit of time. So get yourself three more clients, you know, make it an epic group.
And start it then. Or maybe I start those other three clients.
Now I would start sooner. Yeah, I would start sooner, I would start sooner. But I would give yourself so whenever you guys that is for all of you when you're having those conversations. So notice in our in our column convert script, it says, you know, have a two week start date. Like if today is the what is it the 14th? You know, like I might say, let me look at the calendar. Because I can give you real examples. If I was doing this right now, if I was having a call today, for that person that I would be enrolling this coming Monday. I mean, well, this is me, because it's me, I would say Monday the 25th. But let's, let's say Monday, May 1, may 2, right? You could say Monday, May 2 is when it's starting, if you want to give yourself two solid weeks and change. That's when it's starting. If you enroll today, that's when you're starting. If you don't enroll today, you enroll tomorrow, right? Like if you're enrolling next week, then push it another week, push another week, give yourself two weeks to start date, and just keep pushing, because again, you're only doing this verbally, you're not you know, you don't need to change this, you're not announcing this, you're announcing this to one human. So you can you know, again, if they start, that's when they're starting, and it gives you two weeks to come up with with two things. That's only two things you need to do in those two weeks, come up with Module One easy, you can do that in a day. Easy. You know, that's, that's a half Saturday done. And the second thing and what I've really noticed happens with people, what I would love for it to happen is that fire the booty of saying, holy cow, let me now get on, you know, let me ramp up the Facebook Lives and the pitches and the follow ups. And oh, this person said they were interested let me you know, let me reach out to you what happens here, you guys, what I really want you to notice is what happens is an energetic shift in you, you know, you're driving this whole thing your mindset shifts to like, holy cow, we're starting on the second. And so what happens is, all of a sudden, you're like, Alright, who I got, you know, and all of a sudden, you're gonna go through your MailChimp, your Gmail, your whatever, and you're like, yeah, that person was it and, and the way you're talking about this thing, the energy that you're having in that conversation, I can give you a perfect script of you want to give you the perfect 10 words. But none of that matters because it's the energy that you're bringing to it really like this is starting on the second and you have a little bit more of a conviction in you a little bit more of a certainty as opposed to you're ending your questions with like, and we're starting on this you know, you're more like no, we're sorry, I'm second and it's not work since 10am and edited it up right and so because it's a done deal and so so yeah, so really use that first sale I really wanted to drive this momentum towards everything else. So for you, Becca so there's a little bit of a like a
loosey goosey start date fine whatever you know, I would say firm it up like get let's get that going but also use it to juice you up of like you've got you know six weeks or whatnot till then anyway. So let's see if you can get a couple people started before then it's rolling enrollment for a reason. So get it on and poppin and just use that yes really to just drive this like you got to yes you have interest and also notice this you guys pass patients you know people that know like and trust you already you know what's fascinating to me is a lot of times we try it we tend to and I say we because I'll include myself in multiple iterations and multiple launches in the past I've done this for sure of like you you feel like your friends and family you know are not going to be the ones the people that know like and trust you're not going to be the ones you need new humans I guess I have this conversation in the in the sales process a lot in terms of like which new humans are we going to get? And yes of course we need new humans if you're gonna make a you know seven figure business okay, you don't know these many people cool no problem but let me tell you what your oh geez, your your biggest fans, your day ones your friends and family that are going to maybe are not your ideal client but are going to be like oh my god, my cousin Becca is the best at this. Don't discount that because first of all, that's the foundation that you have and you come to the table with even if tomorrow you decided that you're going to start a business on flower arrangements, okay. They are your biggest fans, right? These are the people that know like, they know you. They know your integrity. They know you as a human. They are a character witness, essentially right So they're standing up they even though they haven't been through your program, which doesn't exist yet, even if they haven't been your patient, but but if they have I mean, holy cow, right? They know your work, they know your character, they know your value, they know that you stand behind your words. So all of that is amazing. So what I'm saying, though, this is a long winded way of getting back to Becca, what I would do is for you, in particular, I would take that feedback and go like, okay, what are their 1012? Clients? Should I reach out to one on one and be like, You know what, because you said to me, one thing that really stood out to me, it was like, I know she'd be amazing. Yeah, you know that because you know, things about her and you know, her weather, how she showed up, how she shows up or her symptoms, or whatever, it might be cool. And you're thinking, Who else do I know, like Jane Doe? You know, who else does Jane Doe remind me of, and go call those dozen people and I would have, and this is where shout out to my friend Nathan Berry, doing things that don't scale really like the spear phishing technique. You know, this is where I would really take that and be like, Alright, let me reach out to this past person and be like, Hey, I created this thing. And we're starting on May 2, and I really think it would be a good fit. Do you have 15 minutes today? To chat about it? Notice how it's very easy? Yes, question? Do you have an hour I will say something like you have 30 minutes today or tomorrow to chat about it. Great. Now I've given them two choices today or tomorrow. Okay, so use that that would be like if you had to rally. And really what's what's gonna happen with this is like, when you guys get those first three, five, half a dozen clients, whatever it might be. It's just look, you didn't become any smarter in the last 48 hours you didn't it what it does it it just changes your energy. And you're like, Oh, I'm your gusto for it, where you're like, I'm doing his thing, you know. And it's just like this turbo boost that happens so that you're going to take to every other activity, which is going to make it work. Amazing. You know, that much better. Cool. Does that help? Becca? Thank you. Great questions. I love your smile. All right, let's roll Hannah, what's the next question?
Actually, there's something follow up in the chat from, I believe? And are you saying to reach out to people one on one once you have clients?
both before and during I? You know, great question. So once you have a client, I feel like what like what I would imagine would change and Becca's outreach on that would be like, I gotta Yes, your energy is just gonna be so much more productive in going out and being like, Are you a yes to? Are you a yes to? How about you? Are you? Yes, you are? Yes. You know, it's just a different type of energy and conversation. But no, like the spear fishing technique, you can use it right now today, you can use that to get your first client. I just know I've seen it time and time again of like, it's like that first client is like the uncorking of the bottle. It's the big effort. And after that, it's like, boom, all of a sudden, it's 10 clients, right? It's like you get that first client, that's the hardest, but all of a sudden, and the only thing that changed. I mean, yes, you get a little bit more experienced with every sales call with every Facebook Live. Sure. But there's nothing really magical that happens in that from one to the next. Right? It's more so your mindset, your energy, your confidence, if we want to use that word. So Chris, I would say no, you can use the spear fishing technique, which Joe can link you up to? Today, you know, you can use that to get your first client and and I and if you can tap into like as much as you possibly can. I know, you know, I've said this a million times that confidence comes from, from doing it not dying. It's a feedback loop. It's a it's a you know, it's it's what you get after the courage of taking the leap and all that good stuff. But if you can, somehow some way tap into that confidence, tap into that energy ahead of time, visualize yourself in that visualize you you having these amazing clients, you know, you can put yourself in that position that Becca is in today versus two weeks ago, you know, it's just an energetic shift. So just the knowing and this is all just we will, you know, Abraham Hicks stuff. But it's really just, you know, the being in that space, right. And the the, the knowing the certainty of it, that it's coming, it's already here, you know, the sooner you can get into that, the more it's just going to affect how you speak about it. And it's going to also affect how often you speak about it, it's going to affect, you know, what you're willing to do outreach wise, it's just it's, it's it's incredible. I mean, it's it's incredible in terms of how much of this, I wish more of it was not mindset, because it's the it's both. It's both good news. And the bad news is that it's all in your control. And also, it's the hardest thing to plug in to people, right? It's like, I can give you a spreadsheet, I can give you a script, I can do do all that. But on the mindset, right, it's like, if you can really get into that, then man, those scripts will work a lot better. Cool. Can I ask you a quick question? So follow that. So this would also include reaching out to people that are in my Facebook group and DMing them directly saying, Hey, you're referred my by my dear friend. Yes. And because of that, I know that you're powerful, incredible woman. Yeah, you have 15 minutes to talk about this and see if this is a good fit. Totally, totally. I would get I would combine that with like maybe with the spear phishing module, which Jill linked up in there just because of I think the background of that is beautiful, like in terms of you were referred by so and so so I know Is that in the other huge add those for sure. And then and also like the that ending of like, do you have 15 minutes today or tomorrow? The reason those and these this is where scripts quote unquote which I use the term lightly and
what's it called? What's it called reluctantly because you know, whatever right like but but but what I more so than script what I want you guys to learn first of all I want you to learn to do this yourself I don't want you to have to depend on me forever. It's it's more of like what I want you to notice of that is like it's really easy. Yes question of like, do you have 15 minutes today or tomorrow? Like, you really got to come become crafty to give me an excuse that you don't have 15 minutes today or tomorrow, right? So I am asking the question in such a way that it's very much an easy yes, like, Yes or No, they've gotta either not reply goes, do whatever, which is, by the way, it will happen. Nothing wrong with you. Like that's just a numbers game. But a super, super easy. Yes, question. And you can and again, now sales call script is more of an hour, it's not 15 minutes, 15 minutes is an easy, yes. But from that 15 minutes, you can at least almost do it in a very quick and dirty triaging way of like what what is it the you know, what, what is it that's not working, and you can at least get that and then book from there, bam, fam book a meeting from a meeting, you know, book, the book, the sales call from there and be like, awesome, I'd love to dive into that, you know, and you can even say, write that in there, you can block off on your end an hour, right? And you can say, look, I would love you know, just from the last 10 minutes, we've chatted, you know, sounds to me, like you'd be a great fit. I would love to dive into this a little bit further. I've got some extra time. I've got another, you know, half an hour 45 minutes, is now a good time, or would you rather we booked this for tomorrow or the next day. Now again, notice I'm not saying some other day in June, you know what I mean? I'm really trying to keep it tight and right. And I'm even saying like, we can do it right now we're here, you know, because I'd rather do that. Because in terms of sales and all that good stuff. As you've already seen, Becca, it's like, I want to do it someday. Right? It's like that's not a date on the calendar. So let's let's see, we can get that sooner. Yeah. Yeah. Thank you. I definitely keep us posted posted in the Facebook group. I want to see the celebrations for sure. Because it's huge. All right, it's great question and let's roll to the next one. Hannah. Sure.
Is it me or Lady hidden? Just feel because energy shift? I mean, yeah, like just her follow up questions like
this? Yeah, it's it's an it's a you can see it. And you can feel it. And you can hear it. All of it. All the senses, all of them.
Oh, yeah. All right. Next question is from Valerie. So he asked in the contract I'm working on in this one on one calls as one of the options. How important is this? Is this something that I should be doing?
Oh, yeah. It was a great question, I would say so on support, you guys can vary a million different ways. In the early days, in particular, I would err on no one on one calls, you know, and especially when it's you yourself, and you all three of you. It's I would err on no one, I won't call you I know that you will, you will fit them in if you need to, if and when you need them prescriptive, you know, like, like, okay, there's an issue here. Let me get on a one on one call and see what I can do. But I would say no, I would say no, absolutely not. They're not necessary. And if anything, when we're see the more errors is adding too many versus not enough. So I would say take them out entirely. Absolutely. It's an option. And some people really want to have some people want to have one one on one call, like, for example, I had a nutritionist client who really wanted to have one, one on one call to really get the individuality of that person's, you know, lifestyle and diet, and this, that and the other. And then from there, everything was group. So you know, that's an option, too, there's that you can definitely mix and match. But I would say earlier for all of you guys are on less is more, and especially in the beginning, because you can always once your several weeks in, you're going to see where the gaps are, there will be gaps, and you're gonna see how to fill them. And I always want you to be thinking if it was 200 people, how would I fill it so that you're not creating problems you have to fix later? Cool, awesome question. Really? Cool. What's Aksana?
Alright, next question is from Krista. So she said I'm looking at my first 50, Google search terms and URLs? Are we wanting to focus more on URLs that are blogs versus company websites? Or the first ones that pop up? Will we eventually be reaching out to those people as affiliates or should carefully research who we who we write to? Also, should we only stick to one website for each search term? Yeah.
So let me remind you remind me of some of the follow up. So I would say, you know, as a great question, I would research a couple different things yet more so like, where can you fit in? So blogs for guest posts, podcasts for interviews, YouTube shows for interviews, you know, that kind of thing? Like basically when you're searching search for how can I fit into this? In that, you know, you can do it a couple of different ways. It depends on if you want to do wit, you know, like a couple of different passes. So you could do a search in the beginning and just copy paste, copy, paste, copy, paste, you know, bunch of URLs that will be kind of your first rabbit holes that you're gonna go down. And then from there Whittle a few out some that are like, Okay, this is obviously first of all, they just they say very clearly no, no guests, we don't accept guest blogs, okay, I might not want to convince them that they should. Or it might be, you know, just a company website. If it's a company website, I would figure out, you know, I would probably still do a first pass and then from there be like, Okay, this company website, like, for example, for us, it was, you know, for some of our like, first one of our one of our first products was a whole book about gelatin, and collagen, and all that good stuff. So a lot of the websites were collagen brands, you know, and back in the day, there was only like, one. Now, there's like 6 million, but it was really like figuring out, okay, this website from 1970, from pre internet, like, looks designed by, you know, straight out of I don't know what, you know, like, who is I would, I would Google then them, right, like Google their, their brand and figure out well, which bloggers are already linking to them, which you know, which blogs are talking about this brand? How can I fit in, so you might have like, the secondary layer to it, where you're like, Okay, it's not their website. But I didn't even know about this brand. Let me now go down this rabbit hole. And if you're a little add, like me, you need to kind of track your rabbit hole. So in a way, the spreadsheet is really like track your rabbit holes, you know, of like, and you can add sheets to it and just be like, this might be more of a primary, like, you know, pitch write like this, this might be the list of people I'm going to go to directly and this might be more like, okay, these are here, I've got to, they're related somehow, but I can't quite figure out yet how I fit in. And you might want to go like, let's go with the low hanging fruit. Let's go with the easy ones where it's like, okay, obviously like this, you know, this podcast is gonna be an easy pitch. This one, this blog is going to be any, they have already contributing writers easy. They even have a whole page that says how to become a contributing writer done, right? Like, we're going to add that I that to day one, give yourself the easy wins in the beginning. And then once you've run out of that, once you've gone through those first 10, or 12, or whatever it is, then go to the Okay, I wrote down these 10 URLs, and I don't entirely know how to what to do with them. Let me figure out why don't write it down. Okay. You know, and if you're, if you're like me, I literally have to take I've learned over the years, I've got to take enough notes so that I can be like I wrote this down because of this, like I know now I need like thinking about my thinking is like I'm going to come back to this and not understand what this means. So I'm going to write down, jot a few notes down, I literally build in 1015 minutes after phone call sometimes to take to like refine my notes. So that I could be like when I come back to this in six weeks, none of this is going to make sense otherwise, so so let me know Chrissa. Does that clarify or if you have any clarifying questions on that?
Yes, sorry, I've got my kid here. Worries. No, yes, that that does help. It's like mine is a lot of like my search terms have to do with like, PMS or irregular periods or moodiness, anxiety, whatever. And so a lot of sites that were popping up or like doctors websites, or, you know, Cleveland clinic or stuff like that. And so it was like, should I be searching more for blogs? That type of stuff? That would be yes, more possible to reach out to for affiliates, rather than the first one is up?
Right. Okay, great. So the one thing that clarifies for me is I mean, yes, is the answer that but also I'm kind of curious what search terms you're popping in there also, like shout out to all these doctors and whatnot, who have their SEO, their search engine optimization on point. But I think that, you know, it's, if you can for you guys to change your search terms a little bit to expand a little bit more, right. So for example, again, think about put yourself in your clients shoes in terms of what's that 3am thing that's keeping them up of like, you know, you know, like a flush out PMS a little bit more so and we can certainly we can certainly bounces around a little bit in the Facebook group, if you want in terms of like, whether it is, you know, like phrase it in the way the client would like, I'm trying to try to put myself in their in their shoes and be like, Why do I have mood swings around my period? Right. So they might not be searching PMS? You know, they might be searching more, you know, one layer down. Yeah, right. And I did
I did flush it out a little bit more than one thing. And still there was a little bit more blah, say hi. But yeah, it's still a lot of those. So maybe I just need to go past the first couple pages or type in blog or something after
Yeah, and I would type in like full like, you know what, what that person is searching understand that they are not a health professional, you know, so, so going back to like, do they know even what they have, you know, PMS is common enough and household enough that Yes, maybe. Right? So you could even say supplements that help with PMS like that might be that far along right? Okay, it could also be things like mood swings, it could be things like, you know, craving chocolate, I don't know. Yeah, like things that are much more simple English that are related, but that don't have the quote unquote, diagnosis, right? Because and the only reason that that, like, I'm, I'm assuming that is because you're getting those websites that are already, you know, like, I mean, they're just SEO optimized for that, which is fine. But even with them, it's like, okay, like, I would say, Okay, why did this come up? Like, read? What is it? What's their article and be like, let me let me research. You know, what other articles what other places are writing about this? Ya
know, that's a good reminder, then like, diagnoses always like, because that's gonna land you on the cliff, a lot of people come to me and are like, Why do I have headaches all the time? Or why do I like other things that aren't like, Why do I have a hormonal imbalance or something? Yes.
Okay. Right. Exactly. Yeah, it's not Yeah. So think about those conversations that you're you're coming in with, and I would say, you know, headaches, and women or, you know, that kind of thing for sure. Because, yeah, it really is you have to, and this is a good reminder for everyone, because it's really just going back to symptoms, right? What is it that they want, not what they need, of course, we're gonna give them what they need, but they're coming to you for what they want. They want their headaches gone. They don't care about their hormone imbalance. They just happen to need their hormones balanced for their headaches to be gone. But what they want is a headache gone, right? Yep. Yep. Okay, cool. Well, thanks. You got it, girl. All right, Hannah. What is next?
That is all we have for pre submitted question. All right, well,
it's quick and easy today. Alright, guys, don't forget to submit questions ahead of time. We'd love love, love to chat with you on these calls. I love having these conversations, and then don't and then don't forget about, oh, tomorrow, we don't have a call. So don't forget to watch the critique, submit for critique. Again, if you have anything that you want to submit. In the meantime, we've got the Facebook group, of course. So feel free to use that. You know where to find us. If you need help, don't stay stuck, shoot us an email, and we will get you unstuck. And we will see you on the next q&a Call and keep your eyes open for some of those announcements. So they can ask one quick question. Yes, for sure. That's, that's okay. Give me one second. So, in the chat, Jill popped, but I'll read it out so that it's on the recording as well. So module seven should be released by the end of next week. Oh, no. The end of this week. Oh, really? Dang. Okay. All right, you guys are good. So and then the new MailChimp tutorials are going to launch the end of next week. So again, keep your eyes peeled. Now module seven, I'll say this ad four times, here's the 85th. One, don't go creating your program. So you have a client. So for you know, when when you do just work on module one, that's it, that's create module once you use those, those tutorials that we've created and just do module one, trust me, you're gonna think is later and then in the Facebook ads, that's coming up soon, that's going to be two different things, we're going to release the content to you give you a little bit of time to digest it totally optional. So if you don't want to spend a dime on Facebook ads, you can totally ignore it and save it for later. But we're going to bring in an expert as well to answer your questions. Who is the one that is teaching the Facebook ads as well? So stay tuned for all of that. Okay, cool. Chrissa? Yes, you wanted to follow up? Go for
Yeah, um, just
in regards to I had told you that I kind of been getting my email list built up and I by promoting my lead magnet that I created, do you suggest starting because you know other ones that you've subscribed to you get like weekly or daily or however often emails from them. Do you suggest at this point? Because I haven't I haven't gotten a client yet. Yes. My I've, uh, I've had like, two sales calls that they were like, over a month ago. So I'm like, should I start creating emails at this point to send out to people or is that not something that I should be spending my time on?
Yeah, that's a great question. So I would say in terms of the email, just repurpose your Facebook Live. So I've seen you on Facebook Live. So I would repurpose that I would send a link out to the Facebook Live. And I don't know like and it's just literally grabbing the time of Do we have a video on that Jill, of how to link up your Facebook Live? If we Okay, great. So, you know, just I would literally like you should see our emails if you if you're not already, I'm sure you've seen them like if you look at the last email we've sent a Facebook Live to it really is a couple sentences about the Facebook Live and a link to the Facebook Live. I would do that and I would send it I would just add this to your routine of like when you do a Facebook Live budget in another five minutes to do that right after you're done when you hit Okay, hang up, then go ahead and shoot it out.
You're saying like I did a Facebook Live on fatigue, for example. And then I would create like, a little blurb of an email about fatigue and say, you know, to learn more, follow this link where I've been talking about it or something and then
yes, I would say um, can we drill I know you've got ad for things. Can we like do a little template of like just even my last email of that. Okay, great. So we'll we'll give you a template because what I want is on the languaging on that and these are like it's don't spend more than 15 minutes on this task but I would say speed matters if you can. I know you've got literally a toddler pulling on your pant leg. So if it has to be Two hours later, it's gonna have to be two hours later. And that's just that. But if you guys can do it right after you're done with your Facebook Live, because you know that speed matters to the algorithm of Facebook, it's going to tell Facebook, oh, this video is interesting to people, right. And it's also just going to get you a little bit in that rhythm and routine of like, this is what I do, when I do a Facebook Live, I do the thing, and then I email the thing. So when you're prepping for it, again, our Facebook Live is just, it's super, super simple, our emails, super, super simple and lazy, just make sure it has a good subject line that will make people the job of the subject line is to open the email, only job it has is to open the email, that's it, that's all that it's got. That's all the heavy lifting, it's got to do. And then in the email, what we want is people to click, so I don't so when a call to action that's a little bit more compelling than follow here to learn more, because nobody wants to do that. So I'm gonna, I'm gonna entice them by, you know, telling them what I'm talking about, you know, and really send them over there and really want them to click over there and want them to go over there. So you'll see kind of how I use that, how I use that languaging. And then I will use, I'll be heavy on I mean, I'll be heavy on a call to action. So for us the call to action is to apply for you, it'll be to book a call, you know, and I would say so. So yeah, I would, I would repeat that call to action to book a call. And I would put it again in the PLS, like you'd be surprised at how well the PS when we when we when we track links, you'll will look at a lot of people will scroll straight to the bottom read absolutely nothing and go straight to the PS. So I will repeat myself, you'll see that email is repetitive on purpose, I will usually provide three links. So the same darn thing throughout the email. Most people are not reading the whole thing. I'm also keeping it really short and sweet. And the last thing I would say just because you mentioned the sales calls, over a month ago, I I'd follow up, I'd follow up with them and you know, figure out what's what, where those sales calls come from,
um, one from my first Facebook Live or essentially talked about in my program. Okay, and then another one was from a referral. Okay, she followed up with me and just said it's not the right time due to life stuff. The other one I just didn't hear back from and I didn't follow up. So
Okay. Um, okay, so did you record those those calls? Yes. Okay. I would listen to them. I would listen to them before you get torturous, I would listen to them because I would, because just because I mean, here's the thing is like, your third call, will go so much better if you know what you could improve, you know. So I would I would do that. Because the reality is, you know, it's really just a matter of iterating. And it's just a matter of improving and getting better with each one. So I would take the opportunity, and there's so much gold in there. There's so much learning in there. And if you hired an employee, if you hired someone to do sales, you would definitely want them to be listening to their calls, and you're gonna be listening to their calls. Yeah, yeah, it's a hardest part. It's the hardest part. But in the it was just just figure out like, and even just taking from what we talked about today, in terms of that energy, I want you to look for not just things you could have said, or how you can improve your script, like, whatever, that's great, too. But I want you to I what I really want you guys to do when you're listening to those sales calls, record them, you guys, it's there is no more valuable training than that. It's really your energy, like, how are you? Are you ending with a question mark? Are there little tiny tweaks? That is like we're starting on this date? Is there more more certainty that needs to happen? Like what's going on in your energy? Because it's really, you know, that's where you're gonna see, like, Oh, I didn't even know I did that thing, you know, and we even have our team, our team records, you know, really listens to their own stuff as well. And it's torture for everybody. But it's how
did you say Julian's gonna share a link to one of your Yale examples?
I mean, we could send a link to the the email itself. I guess, if I search, what's the subject line, even, we could, you could probably search for it in your inbox route for you to get something ASAP. If you want to have something in your hands ASAP. If you want a template, it's gonna take us an extra minute.
I'm building the template. Now, the subject line of the last Facebook Live email we sent out was perfectionism is costing you big time. And that went out on April 7.
Yeah, and like none of this, like, that's not like some sort of genius email or genius, Facebook Live or anything, but it's really just when I feel inspired, I will, you know, just grab a topic and do it. But what I, you know, what I'm hoping to do, and again, with subject lines, we really got to like, try them out, you know, and test them out and see what happens. But we really want something that's going to be compelling enough to be like, Well, what does that mean? You know, so I don't want to give like the punch line or the answer to it in the subject line, or they're not going to open the email and be like, Oh, that's what that's the whole thing. You know, so I want them to open the email and then in the email, I want them to click you know, so
don't give away too much information about like fatigue, for example, in the email, just be like something along the lines of three that I don't know something that will in turn Send
us something. That's cool. Yeah. So think about curiosity hooks, and feel free to like also post like, post like three, if you have a three day three ideas, let people vote about them in the Facebook group, you know, because it's really just humans. But also think about so we in here are talking about fatigue, I want you to use words like tired, right? So even even fatigue might be too much of a word. You know, okay, you know, I might even go to tired I might be I might go to the afternoon slump, I might go to, you know, waking up feeling groggy, you know, so things that are much more household things that are much more what your patient is telling their, you know, husband as opposed to what's what's happening in a clinical setting.
Okay, that's helpful.
Thank you are sure you got it, girl? All right. Great questions. Are you done? Well, well, if you've got it, you want to go for it. We're just, we're just breaking all the rules today.
I guess I just want your opinion on this. So I'm struggling with the day that I'm going to do my q&a call, my support is primarily a one hour q&a call. And then I send out my module, like the video or whatever, once a week. And I originally thought I send the video on Friday, and that gives everyone the weekend to watch the thing. And then we do a call like on Thursday or something of that. Okay, discuss. But this potential client of mine said, you know, the only day I have I really want to do this. And that call was important. The only day have is Tuesday. I was like, okay, okay.
Um,
yeah, I'm going through many layers. That's okay. Where are your boundaries? Becca?
What? Yes. Well, that's my I mean, I think you answered your own question. I, you know, here's my thoughts on this is, I mean, again, in that call certainty, right, um, you know, you're in a, you're in a interesting spot, because you don't have a program yet. You don't, I mean, you don't have a group yet. You don't have a running thing, etc. So it's going to be interesting for you. But I think what I really want you guys to think about is I want you to design this business, around what works for you, you know, and I want you to think about because again, otherwise, we're creating a problem we've got to solve later in terms of I've seen people do this, where they're like, I'm gonna do an evening call, because my clients work full time. Listen, there's gotta be another way like for us, you know, you can pre submit questions, you can listen to the recording, et cetera, et cetera. But there's no way like, I'm not going to have my team and I working when we shouldn't be with our families. Right. So. So that's a no go. And so you know, and we've had plenty of people, you know, be like, I'm not available on Thursdays. And it's like, again, we will mention all those other different support ways. And we've we've had also clients shift their schedule, where we've had them, you know, if they're running their private practice, or whatever, they're, we have them, the first few weeks are not able to make it, and then they blocked off their Thursday mornings, that's much more what you want to see. So I would say, you know, think, like, if I would, you know, make that decision for yourself, but be careful, I would I see a lot even even for us, like we do, you know, surveys to figure out like, what is it that you're loving? What is it that you want more of what is it that, you know, kind of makes no difference to you, etc. And we take all of that information, and we, you know, discuss it as a team, we sorted out we see patterns, etc. But it doesn't mean that every single request gets implemented, right? For two reasons, partly because we're from years and years of running program, not just this program, but other programs, we sort of know what, what works best, or what the client needs in a certain regard, you know, versus what they want. That's number one. And number two, I mean, it's just, I don't know, it's just we can't, like we're not gonna, we're not going to just implement whatever it is that we're asked for. So I would say it's a, this is a really good opportunity for you to practice that. I would say, for this particular client, you know, I mean, I don't know, like in terms of, I mean, you can you can say, Okay, the first one, I'm gonna design it around, if it's the same to you, and you're gonna do it around Tuesday is cool, but know that you're gonna have 25 other clients, that would be like, I can only do Wednesday, you know, it's never gonna end. Right. So totally, I totally, just is what it is. And, you know, that's that. And so
I guess my other question embedded in this, as I, as I design, like, what works for me? And also what would work in the system? Yeah. How many days should I give after giving the next module videos, whatever, like, what's a reasonable amount of time to give? Yeah, to digest it so that we can have a meaningful conversation? Because I don't want to be launching it. Like on Mondays? Here's the video and we'll talk tomorrow, like, I'm going to be rewriting something the next day. And that's
a waste of time. Well think about the fact that this is only a question that's applicable for your first run, because what so think about it, what's most important is your evergreen version of this, which is when you are when they're signing up, they're gonna have access to all the modules, right? Not the first time. Maybe if you want it to be drip, I mean, we don't do drip, you know, not currently. So currently, what we do is when you sign up, you have access to all the modules and then when we update them, we update them and that's that. So I would say and I, you know, we've done it both ways, right? Now this is what's working best for us. You know, it's, I would say, it doesn't really, I mean, again, it's sort of arbitrary. You know. So what we did when we were running our very first live iteration of an eight week program, I had a Monday start date. And so every Monday, so I would give myself you know, a week basically, to create module to create module three, etc. So every Monday it was released, and we had our q&a call every Thursday. So that meant for some people it meant for days, for other people in that one day, because we would have people enroll on a Wednesday q&a calls tomorrow, you know, but it doesn't matter, because it really is happening on this rolling enrollment. Like for them, they're one day, and they can just join for that q&a call just to listen in, they haven't even watched anything yet. So don't worry about that too much. Because you're only like in terms of, you know, for some people, they're going to, you're going to notice two different two completely different realms of people. Someone that is ready for it right now, today, like they watched it, and they're ready for it, they're ready to digest it today. And somebody else that needs three weeks with the content, neither one is right, neither one is wrong, right? It's just two different styles. So don't you know, Don't drive yourself crazy, trying to make it the perfect, I would again, in the beginning, what you need to make what what your one point needs to be is something that's going to get it done, the best one is the one is gonna get done, and it's gonna, it's gonna need to fit you more importantly, right. And then from there, you know, but I can already see, like, just with, with how caring you are, and this is, you know, this is really common in our, in our field here, you know, it's like, we, we didn't get a whole bunch of health professionals that don't care about people, right? Like, that's, that's fairly uncommon. So you're gonna have to watch yourselves in terms of, I can totally see you Becca being like, and how does it fit CEU. And then Mary wants this. And then Jane wants that. And all of a sudden, you've got a one on one program for 50 people, and you're driving yourself nuts. So you really got to figure out like, what is what works for me, you know, if it's, if it's Tuesdays, great, and then I'm gonna release it every Monday, and it's rolling enrollment. And you know, and if you need to tack on an extra week, onto that eight week program, because of whatever, then do it right, but it's not driving yourself crazy. Thank you. Yeah, you got it. And the first iteration will be drip. And after that, you can decide if you want to keep it drip, or not. Either way, is fine. A super easy to do on MailChimp. Or just about anything these days, I would say the less complexity the better. And what we noticed with drip, to with those. Last thing I'll add to that is with those different types of people is if anything, it was causing more anxiety, sometimes, especially in an eight week program, because it was like, Module three is ready for you. And they're like, I haven't been in module one. And it's like, you've got plenty of time. But it was this anxiety of like, I'm behind. And it's like, no, there is no behind. So and it's and it's and it's fascinating, because we've run elite programs, we've run six month programs that we've run 12 month programs, and then we've had people that have been in our 12 month programs for three years straight, right. So we've run essentially three year programs, I guess, and it doesn't matter like the the it will fit the container, right? Like it will expand to fit the container. In a lot of ways the program that you guys are currently in this six month program, yes, there's a little bit more content. But we had a good chunk of it in the eighth week, and a lot of people were getting it done in eight weeks time because that's all they had. And it was like it was a sprint for eight weeks. It was like let's get it done messy but done. So it's fascinating because sometimes people will take four months, you know, because they've got six and then all of a sudden, that's when it's like oh my god the papers do you know so it's just a fascinating just human psychology piece. Cool. Does that help? Awesome Great. All right, guys, definitely post your takeaways I want you to take 30 seconds Leave me your takeaways in the Facebook group and we will see you very soon in the wall. We'll see you in the Facebook group and we'll see you on the next Thursday call. Alright, bye for now guys.
