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EP 358: How to Build Your Email List Using Etsy | Otter.ai

EP 358: How to Build Your Email List Using Etsy

Tracy Matthews35min

Tracy Matthews

00:00

Most people think that they can't use their Etsy store to build their email list or drive traffic to their website. If you are of that mindset, you are of the wrong mindset. And my guest today, Lauren shadow is going to tell you exactly why. She's an Etsy seller and online business owner and has had a very successful online only jewelry company for many, many years. She's now the community manager and our Shopify and technology expert over here at flourish and thrive Academy. And she's going to talk a little bit more about how to use Etsy to grow your email list. Hey there, I'm Tracy Matthews. I'm the chief visionary officer of flourish and thrive Academy and the host of the thrive by design podcast, I also wrote a book called The desire brand effect, standout in a saturated market with a timeless jewelry brand. And I'm really excited to be here because I love helping jewelry companies and business owners just like you grow six, multiple six and seven figure businesses doing what they love, and building a great brand and all the things. So thank you for listening. And thank you for being here today. If you haven't done so yet, make sure that you subscribe to this channel, that you click that notification bell so that you find out anytime we release a new video. And if you like this video, make sure that you like it and share it with a friend. I think it will be super helpful to all the Etsy sellers out there who are trying to either move more customers to their online website presence, or people who just want to, you know, have more control over their business in general, you're gonna find out a lot more why in just a moment. Alright, without further ado, let's dive in to today's episode.

Tracy Matthews

01:56

Welcome to the drive by design Podcast. I'm so excited to have our community manager, Lauren shadow here on the show today for the first time, Lauren, welcome.

Unknown Speaker

02:06

Thank you. I'm so excited to be here.

Tracy Matthews

02:09

Well, I'm excited to be here because we haven't introduced you yet. And I realized after running the show for a long time, and also having people working for me for so long, who are helping our students, I don't have them on the show enough. And so we're trying to do that a little bit more. So I'm excited to have you here for a variety of reasons. First and foremost, you're a jewelry designer, you've also taken a lot of our programs. And now you're our community manager. And on top of that, you're an Etsy and a website conversion expert. So you have like kind of you check all the boxes. So probably gonna be having you on a lot. I hope you're okay with that.

Speaker 1

02:48

I'm totally fine with that. Okay, cool.

Tracy Matthews

02:51

So just to give our listeners a little bit of background, why don't you tell us a little bit about your journey into jewelry and how you got to where you are now.

Speaker 1

02:59

Okay, so I started making jewelry just as a hobby, like, as most people do. And I started just kind of putting some stuff on Etsy just to see what would happen. And that's kind of how I got my start. And then I was excited because things I was starting to get sales. So obviously when you start getting sales, and you're, you get excited, you want to do more. So I saw more of a potential business instead of just a hobby. And then it kind of led me down some like, you know, Googling and YouTube rabbit holes. But I found the thrive by design podcast. And I started like binge listening to it. So that's kind of how I got introduced to flourish and thrive. And I listened to like everything I was trying to implement all the stuff that I learned. And then I started to see things start to happen in my business. I was starting to make more sales, and I was getting really excited. And then I was like, You know what, I don't want to work anymore. Well, I didn't not that I don't want to work. I didn't want to work at the job that I had anymore. And so yeah, I decided that I think it was a masterclass that I went on and I took laying the foundation after and then I actually was able to eventually quit my job I was I was a salon manager and a hairstylist so I replaced my salary as what I was doing with that in San Francisco and I yeah, I replaced my full time income and I was working for myself and then I kind of got to a point where I was just like what do I do next so then that led me to sos which is now momentum and then I kept just kept growing from then on and then yeah, so now I'm doing a little bit of you know, like Tracy secured said, I have a couple other things that I'm doing now, but I still do jewelry it's just not my main business anymore.

Tracy Matthews

04:51

So I just want to frame that you made that a conscious choice to not do jewelry anymore as your main Yes, because you went through some life changes Yep, you don't have to get into details of what the life changes were but you can just mention like, yeah.

Speaker 1

05:07

Transitions a, you know, lifestyle I cross country move. But I also I wanted a little bit more. Because I was moving across the country, I wanted a little bit more of a location freedom, I guess. Yeah. So my business it's not as my jewelry business is not as big as it was before. Like I don't my product range is really, really limited. And I'm doing it in like much smaller scale. Because it's more manageable for me before I was like, you know, I had I was tied to my studio. So for me, it was a conscious choice to do something a little bit more like I can work anywhere. Yes. So that's what I wanted to do. So that's where I'm at.

Tracy Matthews

05:46

And because she loves all the tech and all the nerdy side of the business, and I mentioned this, because she's so smart with like, the technology piece, which I think a lot of us get stuck on. And so she one of the ways that Lauren because she didn't mention this, I just I know this, I'm just gonna say this for you. One of the ways that Lauren really was able to grow such a successful online business is because she used her Etsy shop, to build her website traffic and to build your email list and to convert those Etsy customers into her customers. Because we know that a sale on Etsy is a sale for Etsy, even though you're selling your product, it's not your customer. And so, today we're going to talk a little bit more about even though Lauren's a website conversion expert, we're gonna have her talk, come on and talk about that later. We're gonna have Lauren today talk about how to ethically build your email list using Etsy, which I think is an amazing topic of conversation, because I know a lot of people probably want to hear about that.

Speaker 1

06:50

Yeah, for sure. Yes. And thank you for adding that. So yes, I did. I totally I started on Etsy, but I didn't I, I kind of transitioned into Shopify. And that's obviously where you want to have. You want to have a website. And you want to have your own business outside of Etsy. And yeah, so thank you.

Tracy Matthews

07:08

Yeah. So I wanted to mention, like, just say this, like, why did you decide to only do an online business?

Speaker 1

07:18

Free? To be honest, I don't really have a solid answer for that. It was just kind of it just kind of happened. And I liked it. And like, I am a little bit more introverted, I guess you could say. So like, doing shows, and like, I thought about doing shows, but honestly, it just seemed like so much work, like having to, like prepare everything and like, have to like have like a whole display and like, do all that extra stuff. Like it just it wasn't something that I had time for. And it just, it wasn't something that I really wanted to do. So online sales was just like, right for me.

Tracy Matthews

07:54

Yeah. It's just kind of like, what worked for you, which I think is amazing. Because I know a lot of people say like, the offline is so easy online is really hard. But you found a different experience. Yes, yes. I think online

Speaker 1

08:06

sales like I honestly, I don't think that it's difficult at all. I think anybody can do it. So there's nothing that made me more special than anybody else. I mean, you just got to do the work. Really? Yeah,

Tracy Matthews

08:18

I know. I think a lot of people stop before the work happens. And that's why we have this workshop that I'm going to be talking about a little bit later called the train your customers to buy from you online workshop that we're going to be hosting that starting in August. And Lauren is going to be one of the CO facilitators, which is super exciting. Yep. Super excited. Okay, so back to Etsy. Etsy is an amazing platform. And I always say like, I'm not against Etsy, but I think that people make a huge mistake in building their business on Etsy. And what I mean by that is that they don't have another way to get people off of Etsy, buying from them, other places online. And so they rely heavily on Etsy for sales. But you know, as we know, with the Etsy strike, and everything that happened with the fee increases and all the stuff that people were complaining about in the spring, the Etsy is really in it for Etsy. They're not in it for the makers. And so that's all fine and dandy. It's really not surprising to me. I don't think it was really surprising to you either, wasn't Lauren? No, not at all. Yeah, and so people get all emotional about it and in a half, but the best way to actually take control of your business is to get those people who buy from you on Etsy to opt in to your website, even if it was just a fraction of those people, you start building your own audience. And so, in our one of our programs, Lauren has a training that she did, where she basically walked you through, walks our community through all the ways that you can ethically get off of Etsy and build your website audience, but today, we're gonna just gonna focus on one. So I'm just gonna hand it over to you like, what are some of the ways that people can use Etsy to build their email list. Okay, um, or how do you do it, I guess without getting in trouble.

Speaker 1

10:05

Okay, so first of all, I want to just make it clear. So there's a lot of like confusion and I see it in like different groups that I've been in like with for Etsy sellers. And a lot of people don't think that it's okay to collect emails, which actually Etsy is like encourages you to build an email list like you can read their handbook and like they have even have trainings on like how to build an email list. But like, what you want to do is you have to first of all have something to collect emails. So like whether that's Klaviyo, or like omnisend, or ConvertKit, or whatever type of like email platform you're using. So obviously, you need to have that first.

Tracy Matthews

10:43

There's several I think Shopify has one too. There's also behind does whatever. Yeah,

Speaker 1

10:48

exactly. And all those that I mentioned, those are I mean, it's like everybody's on a different one. So my brain is just kind of going on different apps and things. But yeah, so you first of all, you have to have one of those. And you have to basically get a link, the signup link for your to, to drive those people to, and you just have to put that in different strategic places around your Etsy shop. So are you ready for me to

Tracy Matthews

11:15

like, do it like where are you? And like, what are all the strategies tell us? Okay.

Speaker 1

11:21

So yeah, so first of all, you're, like I said, you're going to get that link. A lot of times, if they're on mobile, they can click the link. If they're on the website, or they're using the browser, sometimes they can't, they might have to copy paste it. But I mean, I still would put it everywhere that you can. Also, I would offer some type of incentive, obviously, some kind of opt in to get them onto your list because nobody wants to just sign up for a list just to be on someone's list. So I'm sure you've plenty of episodes about like, yeah, and things like that. Yeah, so I would put that basically, throughout your shop, like your listing descriptions, you can put it in there, like down at the bottom, like join my list, blah, blah, blah, whatever your incentive is, and then have the link in there. et Cie does have like a bulk editing tool now, which it's been around for a while, but you can kind of go in and you can add something to the end of every listing or else yeah,

Tracy Matthews

12:21

like a P S type of thing. So like, yeah, exactly I sent off, like, join my email list or something like that.

Speaker 1

12:27

Yep, exactly. So you can put that in the end of every single one of your listing descriptions just down at the bottom. There's places also in your shop, like your your main shop, homepage, if you want to say that in your shop announcement, you could put it in there, you can put it in your FAQ section. You can even have it like in a graphic. Which Etsy does prioritize the shops that have that use all 10 images and video. So if you can, you should have every single image space filled. But if you don't have enough product shots, you can actually make your graphic in Canva. And like have your signup link in that. Like I said, they're not gonna be able to copy click copy, or they're not gonna click it. Yeah. But also, if you're doing a with the link, you kind of want to make it like a pretty link. So it's not like yeah, like a short link. Yeah. So it's not going to be like a whole bunch of letters and things like that. It'll be like a nice, like, whatever your email list is, like backslash, whatever. Does that make sense?

Tracy Matthews

13:42

Yeah, so I'm gonna tell you, I'll tell I'll explain what she means. And I'm gonna I want to unpack some of these things, too. So as you keep going, I'm just making some notes over here. So what you would do is you would take like, your website, like, I'll just use mine for now like Tracy matthews.com forward slash, subscribe, or email list or 10 Put or discount or something like that, where it would send them to an email us and it's an easy thing to remember. That doesn't require like discount dash 10% off dash mailing list or something like that. You want something very short and sweet. And to the point that sends them right there. You can also use things like tiny URL or Bitly and stuff like that. But then that requires like weird letters and numbers and sometimes it's harder to remember it.

Speaker 1

14:30

Yeah, no, exactly. Yep. Yeah, that's exactly what I was trying to say. So thank you. So yeah, you're gonna put that that link in all these different places. A couple other places that you can put it or so what I like to do and this is a little bit of work, but also if you have help if you have an assistant you can totally have somebody help you do this. But if when you get a sale at sea automatically emails The buyer, you know, they, they send them a thank you, they send them like the shipping update and all that stuff, which you can put your link in those automated emails. But what I like to do is actually, well, I do custom, customized work. So I like to just let the buyer know that I got their order. And I think that having that like one extra, like personalized touch really helps. Because it kind of makes people some people are uneasy with shopping online, especially on places like Etsy, and

Tracy Matthews

15:33

such a variety of people like you've had, I've had people, I was like, Oh, I wanted this address. And then it's like in Czechoslovakia or something like you don't know, if you're really gonna get it or not, you know, it's like, right,

Speaker 1

15:43

so there's like, there's just like that one extra step. And I just, I use a canned email template, which Etsy does let you save replies in your message. And a little message thing on Etsy. So you can make like a whole reply and just customize it for each customer. And then also have your your signup link in that. And then what I do is actually make like a signature. So it says my name, it says my email address, it says my, my website URL, and then it has my email signup link underneath that. And that goes out to every single person that I communicate with on Etsy. So it kind of like subconsciously, like, lets them know, like, Hey, I have a website, I have an email, I have an email list. But you're not actually like telling them to go to your website. So that's like the difference. So you can't take

Tracy Matthews

16:37

Yeah, poach them and say, exactly. my mailing list. You can't

Speaker 1

16:41

make them and you can't tell them to go to your shop, either. Like you can't, or you can't tell them to go to your website. So you can't be like, oh, yeah, well, I have more on my website like, but if they see your, your website URL, and they know that you have one, they might just be like, Oh, let me go look and see what else they have. So I think that that's kind of just like one little extra thing that's really been helpful for me especially. But it also like kind of it makes people trust you more and they're more likely to be repeat customers because of that. Like I said, it's it's simple. If you're like a high volume seller, like you could totally just outsource that. So it's super easy. Yeah, for sure. So where else I'm trying to think of

Tracy Matthews

17:26

a couple I have an idea. What about like when you ship a package, you can put like something inside the box, right?

Speaker 1

17:32

For sure. Yeah. So you could do like in? Well, obviously, you should have your business card. And I personally, I did not put my Etsy shop link on anything. So like everything of mine, like for my business, it has just my business like I don't promote myself. I don't promote my Etsy shop. Let's put it that way. So like, I kind of just promote my own business, my own brand. But also in the box. You could do like a inbox cart like an inbox offer card. Yeah, like a incentive either like a gift card or like a discount or whatever kind of I know not everybody does discounts but at see kind of Etsy buyers kind of kind of look for that kind of stuff. So if you're on Etsy want to try it.

Tracy Matthews

18:20

There's so many different things that you can try to I feel like I've heard people giving away a free items. So they gave away like a free polishing cloth or free stock ring or something for email list subscribes. Like, I'm not saying necessarily that that's the best thing to do. But there are a lot of ethical bribes that you can get you to get someone to get on your list. And I do I actually agree with you. I think a discount for Etsy shoppers is actually a good thing to do. And you can even have it at separate landing page on your site. It's like, you know, thank you so much. And you could call it out like thank, you know, for coming over from Etsy. We so appreciate you here's 10% off your first order on, you know, Lauren shadow.com or whatever it is. Examine shadow jewelry. Is that what's your what's your website?

Unknown Speaker

19:06

It's Lauren shadow.com

Tracy Matthews

19:07

Yeah, Lauren Shadowclan. So, there's just a lot of different ways that you can do that. Yes, yeah. And is there sorry, you're about to say something else. And I feel like I'm

Speaker 1

19:18

Oh, no. But I was also gonna say like, that's another another way to do an inbox offer. It's a little bit off topic, but um, like a referral program. Like if you have some type of incentive, like you could put that in the box too. And then like, that could potentially get you more than one person back to your website.

Tracy Matthews

19:37

So have you done a referral campaign before?

Speaker 1

19:40

That? Actually, no, I did try was trying to start something up but that was like before I kind of was like, things got a little crazy for me. So yeah, I just never really follow through with it. But I have seen people obviously in our groups that do do it and like are very successful with it. So I think that doing something like that, and getting those customers who have purchased on Etsy, getting them onto your site, and then having them refer other people to your site. Yeah, that's a good, good way to do it.

Tracy Matthews

20:14

Awesome. Awesome. Any other ideas for building your email list on Etsy? I feel like there's so many here, I want to unpack some of these first,

Speaker 1

20:21

let's maybe talk about it. And then if anything else pops up, I'll definitely let you know. Because right now, I'm kind of like, a little all over the place.

Tracy Matthews

20:29

Yeah, we talked about listing descriptions. So I feel like that's clear. You can just bulk edit your listing descriptions, and have like just one little tagline like, sign up for my email list for X, whatever. And then with the the pretty link or the short link that says that sends them directly to your email list? Yes, you can also do it on the main Shop homepage. So where would they put that?

Speaker 1

20:51

So there's a few different places you can put that I'm actually going to pull up mine real quick on the side. So there's your shop announcement, which is under the main banner. That's like it's shortened though. So you want to make sure that you have maybe like some sort of call to action or incentive like before the cut off? Okay. So like, you don't have to have the link technically in that textbox. But like, if they can see like, oh, I might get a discount, they'll click so that makes sense. Yep. Totally. Okay. So yeah, um, there's that there's also the, if you scroll,

Tracy Matthews

21:27

have a quick question about the shop announcements. That's like, if you are going to say like, I'm on vacation, or

Speaker 1

21:33

it's technically it's for anything that you want it to be so like, be

Tracy Matthews

21:37

like, you know, we're having a promotion this month. Exactly. Exactly.

Speaker 1

21:41

The only thing with that is, sometimes, well, it's Etsy, so it's sometimes moves around. Okay, so sometimes it's, it's front and center. Sometimes it's totally hidden. So, but I would still put it there.

Tracy Matthews

21:55

Yeah. Okay. Got it.

Speaker 1

21:59

But yeah, it's it's basically any type of like, update you want to say. It doesn't necessarily have to be like, you're on vacation.

Tracy Matthews

22:06

Cool. Where else on the homepage?

Speaker 1

22:09

Um, I would put that in like your frequently asked questions.

Tracy Matthews

22:14

Okay. So these are all on the homepage on the Etsy. Yeah, exactly. Like an expert on how Etsy pages are.

Speaker 1

22:21

Yeah. So it's, it's all the way down to the bottom. But if you go to your, if you go to edit the page, you'll see it when you scroll down to the bottom, so like, it's under the About section.

Tracy Matthews

22:33

Okay, awesome. So you can have an FAQ, and it'd be like, could you have your email address in there too, like your direct email address? Or no,

Speaker 1

22:41

um, I believe that you could try to see. So I don't have it in mind right now. But I believe you could have like a contact like, so basically, I, I would have in all of my listing descriptions, I also have, like, message me on Etsy, or email, and then I have my email address. So like, I do sometimes get emails and not Etsy conversations, although Etsy does prefer that you keep everything Yeah. On the site. It does kind of just let people know that I am a real business. I'm not just like somebody just making just

Tracy Matthews

23:26

a random seller. Exactly. Okay, awesome. I love the idea of having it in a graphic like at the end of each listing, I noticed that when I'm shopping on Amazon, sometimes it has stuff like that is a little bit different. Because you can't you definitely can't do that on Amazon. But like, there's like a graphic with more information or something on it. This is a great way to incentivize people. Like if you're using all the 1010 photos or whatever.

Speaker 1

23:52

I actually have like, this is just like a side tip. Sorry, no. But I actually have like three or four different filler photos that I use, because I don't have 10 product shots for everything. But I know that the SEO for Etsy wants to see those 10 photos. So like I have one that just has like a few different of like, different reviews, like I made it in Canva. So that can be a filler photo. Oh, that's great. I have one that says need help. And then it has like, see it has my email address and like how to contact me so like basically like letting people know that I'm there. And then I also have a size guide that I made in Canva. So just say just decide to maybe maybe a different or different podcast episodes great

Tracy Matthews

24:46

but

Speaker 1

24:48

that stuff does help with conversions. Obviously for sales also on your website because I use the same graphics on my site and Yeah, so another another filler photo would just be like, whatever your incentive is for your offer, and then have your email link, sign up.

Tracy Matthews

25:09

That's such a great idea. And then I feel like there's so many different ways you just gave us like a so many different ways to build your email list. I honestly thought that the only way was really like in the messaging when you're messaging back and forth. And when in the box stuffer, because I'm not an Etsy expert. And so, you know, unless I'm bringing in someone who's an Etsy expert, I'm not going to claim to think that I know how to, like run an Etsy shop, because I don't, because I've always been like, build your own brand. Like, that's just who I am. And that's my belief. And that's why people come to us, you know, that's the whole thing that we're about here.

Speaker 1

25:45

Right, though, I mean, you should have your bread at you should just be like, just a little piece of

Tracy Matthews

25:52

an entire brand strategy. Exactly. It's

Speaker 1

25:55

not it should not be your it should not be your brand. It shouldn't be your business. Because I mean, I don't know I, every time I talk to anybody, they're like, oh, yeah, I got it on Etsy. They don't remember who they got it from. They're, they're getting it from Etsy. So you got to stand out,

Tracy Matthews

26:11

which is so true. It's so funny, because I just had a birthday party, as we're recording this a couple of weeks ago, and with some of my friends in Utah, and it was a dress up party, because that's what we do like random stuff. And so I was looking for something that would really go with this outfit from my head. And I was like, Oh, I bought from this girl once. In New York, I saw her in artists and flee. And then she had an Etsy shop. And then I'm sitting here trying to wrack my brain on the person's name. I'm like, I don't know who this is, I totally forgot. And then, like, I eventually stumbled across her, and she didn't have what I really wanted, or they couldn't deliver it in time. But at the end of the day, I was just kind of like, I really was looking hard, because I knew I wanted, I thought I wanted something with feathers on it. And she made a lot of stuff with feathers. So long story short, like people don't remember who you are, they're buying from you on Etsy. And so more than ever, it is important now to build a brand. And this is a great way to build traffic also to your website. You know, one of the things that we talk about a lot over here at flourish and thrive Academy is that you need a direct to consumer business, you need to be able to reach your customers. For the last like two and a half to three years told us anything, this is not going away. This is the most powerful like line of sales right now. And while wholesale and other revenue streams are very important, your online sales have to be a strong core focus of yours. And I hear people and I love talking to Lauren so much because she's always like, Well, I never really wanted to do the in person thing I just want to online, it's so easy, but most people say online sales are so hard. It's not really that hard. It just requires dedication and a commitment to making it work. So this is a little bit off topic, but I think it's related. And I think it would help like, how did you get over that hump of like, figuring something out? And then just doing more of that, like, what were the what was your thought process of like really building your online business?

Speaker 1

28:13

I honestly like I well, I had a goal in mind. And obviously that was to quit my to quit my job. And like I just I kind of I researched I Googled everything. I was like one of those people until I honestly like found the programs and like found like what I actually needed to learn. Like I just was just absorbing whatever I could and like I think that it's no different than probably learning how to sell at a show or anything. It's just, I mean, it is different, I should say it's not it's not different, but it's not any harder. It's just It's just different. It's learning SEO and learning the tech and all that stuff. But like once you get it and you understand it, it's for me I don't think that it's very hard. And then I think that as things change, you just kind of learn to roll with the changes. So like how hope that answered your question?

Tracy Matthews

29:15

Totally so good. And you know, I loved it when you like when everyone was going on at the strike and I'm like Warren what's going on? And he looked at us like you're like well they're increasing the fee and all these things and you never really could do these things anyway but I'm not surprised and you weren't even ruffled at all about your like just another change that Etsy is going to do.

Speaker 1

29:33

Yeah, and to be honest, just to touch on fees for a second like because everybody is always so like oh my god this charge fees This is every thing charges fees, like no matter what like even Shopify, even your own website, like even if you were to build your own website from like, I don't know, like scratch you still are gonna pay fees for hosting a domain like email like you're you're still paying fees like that's just kind of Like the price of selling online, yeah, and if it's obviously, it's business. So I think that you have to, obviously look at your pricing and factor that stuff into it. But fees don't really bother me like, I don't know, I think that it's just it's, it is just something that you have to deal with. So,

Tracy Matthews

30:21

and also smart business owners know that they have to incorporate the fees into their pricing structure. So if you're pricing the right way, and you actually know what you're doing, and you're thinking through the lens of what we call over here, the desire brand effect, like all how all the pieces of your business work together, to build your audience to make a sale, to scale, what is working and, you know, optimize what you know, optimize your business in a way that it can scale and grow, then your act, that's when you're doing it the right way. And I think a lot of people, there was a conversation because you monitor our thrive by Design Group, someone posted a or, to be clear, a thrive by design Facebook group, we have a Facebook group, if you're not there, you could find it. It's an awesome community that we have for free over there. Someone posted something about her pricing, and like I was skimming through some of the comments, and I'm just like, oh my gosh, like, there's so many different opinions. And none of them are necessarily right. And they're not necessarily wrong, either. But I basically just posted on this person, she's like, this is all handmade, but it looks like a real thing. But it sees ease and, you know, base metal or whatever she's making it out of, and I'm just like, you don't have a clear understanding of what your brand is about and how to actually communicate what you're doing. And that's the bigger problem than the actual price that you're charging. Because if you're not clear on that, first, how do you expect to build a business or a brand? And that's exactly why we have the programs that we do over at flourish and thrive?

Speaker 1

31:54

Yes, I totally agree with you. And that just to tie it back into Etsy, like, that's a big mindset thing. And I think a lot of people who are on there tend to just look at what other people are selling stuff. And they just price for like what they just like just pull a random number like, oh, this, these people sell it for this much, but like, don't factor in all of the other stuff. And those are the people though, unfortunately, that aren't going to have businesses when Etsy raises fees or changes things. So

Tracy Matthews

32:26

we're the economy changes, or you know that we're in a really weird time right now, there's a lot of uncertainty. And people are, you know, in a lot of ways, like scared and freaking out. And I always say like if you can put your head down during times like these, and focus on the things that you can control, which is growing your business, making sales, talking to people and doing your best because at the end of the day, your business might stay flat this year, you know, it might even have a little bit of a dip, it might grow like you don't know. But the only thing that you can control is what you focus on. And so I want everyone listening to this today to take action on what you've learned. Start building your email list. Empower yourself, especially if you're on Etsy, empower yourself to take control of your outcomes. And if you need help reach out to us because that's what we're here for. We can walk you through we can see through all of the drama, all the mindset stuff that you're like thinking is like life changing and we can help you like set a clear path forward. Yes, Lauren?

Unknown Speaker

33:30

Yes, totally, totally.

Tracy Matthews

33:32

And now, I'm just gonna like a Go ahead what

Speaker 1

33:34

we're gonna say I'm gonna say get in the group if you're not in there and talk to us. So

Tracy Matthews

33:38

exactly. Also, we're having a free masterclass, it's coming up. It's called Supercharge your online sales. And it's designed to help you understand how to drive traffic and sales to your website. We're going to walk you through what's working. Now we're going to talk about, like traffic math with a with a lot of people don't understand. I've had this masterclass. I've run it a few times, actually, we did it last year as well. But I'm changing the content, because it's changed since last year. So we're going to be talking about what's working now, to drive traffic and sales online, on your website, we're going to be talking about conversion strategies and traffic strategies and so much more in the things that you need to be thinking about, especially if you're someone who is struggling with Etsy and using it as a tool to actually grow the rest of your business because that's what it should be for. And or you're someone who's says to yourself, This is the story you're telling yourself, it's so much easier to just sell in person. It's not necessarily easier. It's just different. And so we want to help you create that offline experience online, and help you convert some of those people just like we talked about today into online shoppers, and it's not as hard as you think. And we're here to walk you through every step of the way. So if you want to learn more about that head on over to flourish, thrive academy.com forward slash supercharge and save your seat right there. And make sure that you show up live because we're gonna have you having some special bonuses, and only the people who show show up live, get our special traffic math, show up live bonus and it's an incredible one. You will be referencing it all the time. So I think that's it for today. Lauren, thanks so much for being here.

Speaker 1

35:11

Thanks for having me. My pleasure. All right.

Tracy Matthews

35:15

Thank you so much for watching this episode today. This is Tracy Matthews signing off until next time, if you haven't done so yet, make sure that you pick up a copy of my book The desire brand effect, stand out in a saturated market with a timeless jewelry brand. Any of the show notes or things that we spoke about in this episode will also be linked in the caption below. Thanks, Ciao for now.

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