I mean, step number three V number three is values. And I want to thank you, Jon for armwrestling. me so I could take values, but you are Mr. Vision. And this is no surprise for any longtime listener because the values that you own as an individual, the values that you prescribe, as an organization, they are a reflection of what's important to you. And we think that it is the bedrock it is the base of everything that comes from your organization, the integrity, the storytelling, the way people feel when they engage with their mission, you are connected in those values, because no matter what we're doing, whether we're fundraising or we're marketing, or we're doing operational operations on the back end, it all comes back to values. So if we're going back and I'm being a little existential here, you know v1 vantage point It's going to inform where you are. The second one vision is going to inform where you're going. And values are going to inform how you're going to get there. And that's why they're so important to goal setting, they provide clarity about what path we should take, and they remind people while why they're with us, and why they continue to support us, so I want to give a little bit of an example on this, and I'm gonna pick on us, Jon, but I'm gonna go back to one of our values. Number seven, or seven value of We Are For Good is disrupt, grow, adapt, repeat. And the way that I would put this into goal setting is like for 2024, I think this is a value that we're going to hang our shingle on and put some intense focus for we're for good this year. And what does that look like? It means that we're going to remind our people that this is our value. And when it shows up, we're going to highlight it, we're going to say we're doing x, we're going to be doing some new things in the community, we're going to be doing some new things with content. And we want our audience to know about it. And not only do we want them know about it, we want them to come along, because people who come into the We Are For Good community want to disrupt, grow, adapt, repeat, and so we're reminding them why they're in our house. And so every time we push content out there that's, you know, aligns with this value, we're going to lift it every single time somebody sort of lives this value, we're going to call it out. And all of a sudden, that becomes a drumbeat to who we are. And I think just putting some focus back on your values connecting that to goal setting is really going to be something that's going to take your communication and your culture to the next level. But this may be a little confusing for us to guess what we got you a little freebie. So if you're struggling to identify your values, we've got a resource for you, we've created a values template, you can find the link in the episode's description, or in the show notes. And I also just want to give like a little bit of a warm hug to everybody who's like, I don't know my organizational values. And I would say, Okay, start with your values. What's important to you? Why did you come to this organization? What led you here? What led you to believe that this work was so important that you wanted to put your professional career, your time, your energy and your heart into it? Start there. From there, we want you to set SMART goals. Smart is the acronym I'm sure many of you are familiar with it. Because once you have those values identified, and you want to integrate them into your goal setting, you are going to make them smart, which means you're going to make them specific, you're going to make a measurable, you're going to make them achievable, relevant, and time bound that align with how you want to do your business.