Bonus #55 - Jocelyn Montemarano

Ellen Yin33min

Speaker

00:00

The following is a sponsored episode.

Ellen Yin

00:09

Hey everyone, welcome back to the show. Today, we have Jocelyn montamirano with us, and we're going to be talking about overcoming objections and specific things that you could be doing better to help address your clients or your potential students needs ahead of time, and actually be a little proactive in in helping them make their decisions. So anyways, Jocelyn, welcome to the show. So glad to have you here.

Jocelyn Montemarano

00:32

Yeah, thanks so much for having me. Ellen,

Ellen Yin

00:35

So let's get into this, this concept of objections by I'm actually going to throw an early hot take at you, so if you'll humor me, I am curious how you feel about and this is not my opinion, necessarily, but just, you know, there are people out there who say, Well, I don't believe that objections are meant to be overcome. Like, if someone feels like something isn't the right fit for them, we shouldn't be trying to convince or coerce them otherwise, right? So I'm just curious, in your area of expertise, how would you address a concern like that?

Jocelyn Montemarano

01:09

Yeah, so I love that you started off with this, because this is, like, one of the biggest objections that I receive, right? Is like, ooh, like, I don't want to be unethical or come across as like a bro marketer, like I'm just trying to convince you by any means necessary that you know this is a right fit for you. So when it comes to objections, focusing on making sure you are addressing the objections around really why they believe it won't work for them, even though you have evidence to support it works for people just like them.

Jocelyn Montemarano

01:45

That's kind of the difference for me, is the like evidence piece, and that you actually have that and not trying to address, like the money objections, where it's like, you know, you shouldn't buy your latte this week and you should buy my program, or, you know, whatever it might be, like, those types of objections that might be really sensitive, but I like focusing on the types of objections that are coming up because your right fit clients or students really want to have a deep alignment with your work and have confidence that there's a high likelihood that they're going to be able to succeed in Your offer.

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