Using Tech for Good: Celebrating + Growing Everyday Philanthropists - Brian Ford

7:27PM Jun 25, 2021

Speakers:

Julie Confer

Becky Endicott

Jonathan McCoy

Brian Ford

Keywords:

people

philanthropy

create

materialism

brian

impact

podcast

purpose

recognize

platform

world

community

moment

talk

song

social impact

sharing

pillars

story

philanthropist

Hey, I'm john.

And I'm Becky.

And this is the we are for good

podcast, nonprofits with more challenges to accomplish their missions and the growing pressure to do more raising and be more for the causes that improve our world.

We're here to learn from some of the best in the industry, bringing the most innovative ideas, inspirational stories, all to create an impact uprising.

So welcome to the good community. We're nonprofit professionals, philanthropist, world changers and rabid fans who are striving to bring a little more goodness into the world.

So let's get started.

Hey, Becky,

welcome everybody,

we're headed to California,

we're going to sunny California. And we have a guest that is about to fill your cup like

no other. There's just like times when you meet people, and you're just like magnets of like, we can't talk fast enough, because we've got so much in common. Brian is the co founder of for purpose. It's really getting people involved in philanthropy, in everyday life in recognizing the small actions that all contribute to having a more full life and more vibrant life. But before that, he has stepped put a stake in the ground. And you've probably heard of this. It's called self improvement daily. It is this huge podcast, with millions of downloads, nine, close to 9 million downloads and sane listeners around the world. And they're like these mini episodes that just set you up for the day, get your mindset right in the right framework, to you know, do the 1% of getting better every single day and finding ways to improve yourself. So where does this guy come from? Of course, he was an athlete in college, he is always pushing himself. He was an incredible soccer player at UC Davis. And he is just channeled that he does business development now. So there's just so much to dive into here. And we just love him. Brian, welcome to the podcast.

We're so glad you're here. Oh, I love you guys, too. Thank you so much. That's already starting out. So warm and fuzzy. It really is.

So Brian, do you gonna walk us through your story? What made you dive into this? What's kind of your guiding Northstar in at all and just kind of tell us your story that that got you here today?

Sure, yeah. So I mean, I think it's the consequence of a lot of privilege that I've inherited in my entire life. So you know, I grew up with very privileged means I was able to kind of express myself, learn about myself and become the person that I wanted to be because I was supported at home. So I didn't have to work a job in high school, I got a car, when I turned 16, there was a certain environment that I was surrounded by, that really just gave me all of the resources I needed to blossom. But when I got to college, it was a little different, because I saw people coming from different backgrounds. And we ended up finding ourselves on the exact same playing field, in the same situations in the same environment. But we came from two very different places. So I had this big moment of kind of self awareness and a realization that, wow, things are different. for other people. My story is unique to me. And of course, I can find some gratitude and you know, privilege and all the things that I inherited. But what can I do for those people who didn't have the same thing, because I almost got a little introspective to about man, if I was born in different means, how would I have responded, what I've been able to climb up like all these other people did, you know, and it also kind of, there's a large inspiration from my grandfather, too. So my grandpa was an immigrant moved to New York, you know, grew up in the projects in Bronx and basically earned a full ride scholarship to play basketball at Harvard, graduated summa cum laude, and created a lot of wealth. When I think through who I respect and am inspired by and who are my heroes in life, it's people who can perform in times when I feel most self conscious, or when I have the most doubts. And if I were to transplant myself into the shoes of my grandfather, and what he had to go through to make a life for himself, or some of the people that were on my soccer team, that were able to create a life for themselves. I don't know how to respond, right. And it's, I think, recognizing that there is that difference is what really inspired me to do as much as I could for those people who are grinding it out and didn't necessarily get to benefit from the things I did. So that really is kind of the root of my inspiration for being able to incorporate new perspectives and kind of expand beyond my own reach for making an impact in the world.

Oh my gosh, the level of kindness, self awareness,

like your emotional intelligence is like off the charts. And I just think that seeing other people and loving on other people is good for us. And so I would just love for you to talk a little bit about for purpose. And let's hear that founding story. How you decided to start this because I feel like you have so many things going on in a day you have like three or four jobs because you just have that natural, I think curiosity and that desire to do good. So yeah, I would love to hear how you channel all of that into for purpose.

Sure. Yeah. So I think kind of for purpose was my first not first but my next kind of serious attempt at entrepreneurship. And knowing that I wanted to start kind of directing my career toward more impactful endeavors. You know, actually in college, I created a volunteer website called volunteer Davis because I kind of recognized The deficiencies at the Community Service Resource Center is like, okay, I can do this better, you know, and I ended up creating a resource that a lot of the students use. And that was kind of my toe in the water when it came to creating a resource around social impact. And then, actually kind of the origin of for purpose really started during COVID. But it was really based on observations that I was having for many, many years about culture and society and the way that we value things and how materialism plays a role for unnecessary reasons, and just kind of how that ends up manifesting in our everyday lives. So what kind of the the big inspiration for actually, you know, putting my flag in the ground for for purpose was related to the moment of complete awareness and the acknowledgement of our collective humanity? when COVID started, we realize that Oh, wow, we are gonna die someday. Oh, wow. Like, did my life make a difference that I do something significant, I feel like there was that collective awareness that was then putting people in the right frame of mind in order to consider something larger than themselves. And some of those observations, which I think are relevant, because a lot of people in the nonprofit sector experience and kind of work through them are just that we value certain things in society, you know, for whatever reason, society and culture has self selected to promote materialism and superfish reality and kind of flaunting value. And if you come back to this is my kind of personal development side, you come back to Maslow's hierarchy of needs, you got to recognize what motivates that. And ultimately, the cascade that I saw is someone who is kind of participating materialism, maybe they put a post on social media about, you know, their new car, or beach house or hot wife or girlfriend, you know, whatever it might be. What's their reason for doing that and strip back the layers? So Well, that is just because they want to prove that they're valuable? Well, why do they want to prove that they're valuable? It's because they want other people to find value in them? Well, why is it important that other people find value in them, it's because we have this inherent need to belong. And that is the currency that we use to identify who is worth investing and who's worth spending time with with. So ultimately, materialism is just a proxy for the baseline need to belong. So kind of what what I recognize and I think is a far more potent solution to the need to belong is instead of flaunting materialism, how about we flaunt the things that we're doing that are good for the world? How about we make that the measuring stick of our success instead of the money that we're making. And in doing so, we allow ourselves to actually experience a deeper fulfillment in the things that we're doing, but also have ripples that are creating positive benefits for other people around us. So it really is kind of an identity and a mindset and a culture shift around? What do we value as a collective, and starting with younger generations, because if you can set that framework, and you have them identifying a certain way, then they're teaching generations under them. So why can't we unlearn and relearn and re establish a new norm and that's what for purpose is really around is getting people to recognize their independent capabilities to contribute regardless of their means. And finding identity in that versus finding identity in the superficial things other people rewarding them for.

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Oh my gosh,

yes. This is exactly why you know the first time we met Brian, I think we just had an audible gasp. And I remember just like looking each other like who is this guy here that has got such clarity and such empathy coming at this in such a unique way because we talked about impact uprising on the podcast. That's our vision. We believe that education in the nonprofit field can lift this sales, get more people involved in philanthropy on the giving side of things. But you come at this same impact uprising from a different bent and I love it. It's about how do you activate where you're How do you get to the core of what's a meaningful way to engage with people around this and do good in the world? And you created the platform for it. So I want you to walk through what is this platform? How does it actually functionally work because I think it's so creative and clever how you've positioned it specifically? For sure.

Yes. Kind of two different branches to it, the first of all talked about is more of the community side of it. So the individuals in the way that we interact and engage and support people that want to make a difference. So, essentially, for purpose, we have a social impact newsfeed. And what we do is we have our community members, different people that are in the world that are making a difference, they don't have an appropriate place to talk about it or share about it. And therefore, it's just not Top of Mind as much as it should be. And people aren't influenced by it. But there is that need to connect with others who kind of share the same values. And as I'll kind of get into in a little bit, there are certain stigmas and associations related to people identifying with social impact being public about what they're sharing, etc. So what we did is we created this platform where people can tell us what they did that's making a difference. And again, big or small, regardless of your means. So we celebrate someone who donates $5, the same as someone who donated $500,000, because it's about your intentions to give. But on this platform, we basically have this database of impact, we call them impactions, impactful actions. So we have this database of impactions, that we then basically provide a home for so anyone who's looking to make a difference, they can come into our platform, they can search by keyword, and they can connect with someone or be inspired by an idea of a real thing that someone else did in the world, to actually go and create that impact for themselves. So that's kind of the first side of it is it's a social impact platform, specifically highlighting people that are doing socially impactful things big and small. Now that like next step of that is kind of the social commentary aspect of it. And again, tapping on kind of that, the recognition of materialism, and kind of the incidence of that in society. So we go one step further, when someone reports to us the different things that they're doing that make a difference. We then create high quality social media assets, about their impact on their behalf posted on our social media, and we tag them in it. And if you're familiar with kind of Instagram as a user interface, if you tag someone, it goes to their message, you know, their messages, there's a DM and then at the touch of a button, they can repost it to their own channels. So what we're doing is we are providing this vessel for people to talk about the things that they're doing that are making a difference in the world. But no longer they raising their hand saying, hey, look what I did. They're saying, hey, for purpose featured me about this thing that I did, you want to check it out. And that indirect angle to sharing about your philanthropy makes people way more comfortable doing it. Therefore, providing more exposure to the big and small things people are doing, which otherwise doesn't have a voice on social media, because it's just not something people are comfortably sharing about. And in doing that, we're normalizing the conversation around what it means to be a philanthropist so that people recognize, oh, I don't need a million dollars to make a difference, I can take out my neighbor's trash, right. And it, it sets that new expectation through exposure and awareness. So we are the conduit to that exposure. And we call it social impact social amplification. So we amplify other people's social impact on social media. But that's kind of the core mechanism as it relates to kind of within the community. And then we have interesting ways that we use that same kind of mechanism of indirect sharing, to support nonprofits and conscious brands as well, because it actually can be a really effective marketing tool also. So that's, that's more of kind of like the business development side. And you know, we can go down that route. That's where my brain always goes, in terms of how can this tool be used to the fullest capabilities that it has to offer? And But yeah, I mean, that's kind of fundamentally what the platform does is, is it allows people to talk about the things that they're doing that are making a difference in a comfortable way where they have a home. And then they can connect with other people that are doing the same be inspired by other people that are doing the same, and just start building kind of community and identity around that.

Okay, I'm trying to absorb all this, because Brian's explaining this platform as he's talking about the weather. And I feel like this is so groundbreaking, you have literally created a space because we know people are going to be hanging out on their social channels, we know that they're going to be posting things that are important to them. And it's such a humble brag kind of in a way. And it's almost like I think of for purpose as your mom, it's your mom is bragging about something that you have done. And all you're saying is Oh, look what my mom's talking about. And just as a storyteller, just I'm really curious about when you curate these stories, how are you using that and amplifying it out further to leverage the platform? Because I just think you have I think about the big Instagram storytelling, you know, the heartfelt ones, like the all good news movement, or tank news or something like that. It's like you all you would have a huge repository of people doing great things in the world. What are you doing with all these stories? Right.

So it's, it's very unique. I love that you mentioned that. Because, like trying to be intentional about what we're doing. We don't want to compete with the good news stories. If I'm being honest. That's not what we do. What we do is we feature real people in the real things that they're doing. So it's not someone else talking about like, Oh, look, I saw Johnny around the block do this. It's like no, let me report the things I did. And then there's that ownership to it. And again, like what you're talking about is there needs to be this kind of inspirational loop that we have built into it. So essentially, we're nurturing people into impact. And we ask them to report something small that they did. And then they get acknowledged for it, then they think about it again, they're like, Oh, yeah, I like that. And they tasted it, and they do a little bit more, and then they connect with someone similar, and then they do it again. And like, now we're creating this compounding effect around how impact can be something that people are, again, kind of forming this identity around. So it's no longer just about the, hey, let me get this feel good story. And kind of, because storytelling is great, when you're kind of trying to bring people into your world that are currently outside, we're focusing on people's internal world, and we're letting them tell their own story, and kind of like amplify that out. So there's that like, slight kind of nuance between the like traditional storytelling on social media and what we're doing, instead of us relying on our own reach, and our own Instagram followers and like, well, all that's good to kind of get new exposure and eyes through us because you know, we have a very targeted and self selected list of people who want to make a difference. But what's more impactful is you allow the person who is in the community to become the advocate for the things that they care about. And then they go off and tell their friends and family about it. Well, I

think you're definitely doing that. And I think it's kind of the juxtaposition of just we all know that there's so much like haters on social media, and you feel like there's so much negativity and negative energy, but like, it's going to take all of us or a lot of us at least pulling in this direction to normalize, talking about things other than materialism, I mean, demonstrating this to our kids. And I'm sitting here just looking at and immersing in the impact feed. And it does, it gives you it plant ideas in your head of just simple things that you can do. And just that level of awareness and seeing other people leading the way it does make you feel boosted and makes you recognize that you can do small things every day. So I just I love that you're doing that. One last thing on the platform, I'd love for you to walk us through, as you talked about four pillars of impact. And I think these are just really strong and something that would really resonate with everybody just to give you a lens to think about how to plug in,

for sure. Yeah, so part of our mission is we're redefining philanthropy. So if you think of philanthropy, it's thought to be reserved for the point 01 percent of people that have their name on a building somewhere, they donated millions of dollars, right? That's what a philanthropist is not to do. And by no means is that what it's supposed to be actually, if you go to the root words, the etymology of philanthropy, it's Philo, which means love and anthropo, which means mankind. So philanthropy literally is a love for mankind. It's nothing beyond that. And there are four different pillars of impact that we've identified, where we're educating people about, hey, you're already probably doing these things, and you're already making an impact in doing those. Did you realize that, you know, and like, and when they do, then they're like, oh, wow, yeah, and I could do more probably, and I want to do more, you know, so it's, it's that re education about what it is to be a philanthropist. So, you know, we already talked about, so that the time that you have to offer people and again, within a full spectrum, it's not just volunteer hours, but it could be taking out your neighbor's trash, right, there's a full spectrum of ways to use your time. Same with money, it could be a million dollars, it could be $1, right? It's all it all contributes, and it all matters, we call that more giving for purpose, you know, those are the different things that you can give for purpose. The alternative, which is kind of the newer breed of it, is living for purpose. And that is the two different pillars we have there are the choices that you make. Right? So do you buy consciously Do you live sustainably? Do you choose to kind of emotionally invest in other people, you know, those are all choices? And then also your profession? So are you making a difference at work? Do you have contribution through your work? are you touching people's lives in a positive way showing up with energy at work. And so those kind of four together both living and giving for purpose, Chris's more holistic view around what modern day philanthropy should be not just the traditional definition that has been indoctrinated into us, because of some people that have written big checks, which is really important, don't get me wrong, like we need those people. But that's not accessible to everyday people. So we need to have a new standard and a new point of reference for those who want to contribute to know that what they have is meaningful and that's what these four pillars in the full spectrum of how those pillars interface with others, you know, that is the important piece here because then people can get creative people can recognize that yes, they can make a difference. And then the more people we have paddling the same direction, the faster we're gonna go you know, so that's that's what we're trying to create with kind of the the impact uprising that we're getting in our own right?

I love that you're doing that and I mean, we're talking philosophically about what this is but I want people to like visually understand it let me just tell you if you are having a bad day, please go to four purpose comm and click on the impact newsfeed because it is an instant boullier I mean, I'm looking at things like someone that posted you know, in her choices and the choices pillar that she's a conscious consumer because she tries her best to buy from local farmers and businesses. There's a man who, you know, gave Christmas presents to an underprivileged family and then hand delivered them to them. You know, there's another individual who says recycled water bottles, cans and plastic bottles. And it's like, there are so many ways to give. And it's like just knowing that people are consciously pouring into others pouring into missions. It is just such a wholesome and booing thing. So I want to pivot a little bit because you have spoken all over the place. I mean, you have this incredible podcast that has more than eight and a half million downloads. You are a TEDx speaker. I mean, talk a little bit about these, these different experiences that you have, and specifically the podcast, because I think that that is so fascinating.

Absolutely. No, I think there's actually a pretty logical connection between those two and something that I talk about a lot on the podcast is because yes, in three years, I have eight and a half more than 8 million downloads. It's like, how in the heck did that happen? Right? And it's because I'm just another person sharing my perspective consistently, and what I advise people to do when they're finding their voice. And if people are like, Oh, well, is it important? Like what I have to say, is that important? Are people going to find it valuable? The answer is always Yes. And what I've been able to do is show up consistently, sharing my perspective where people can relate to that in the way that they need to, you know, my voice has a certain frequency that is received by certain people in a certain way. So I think what I've learned around just being a content creator, and also just a communicator, in general, is that your perspective does matter. And kind of the way that that ties back into social impact is that things you have to offer do matter as well, because you never know when that's gonna hit the right person at the right time in the right way.

I've listened to some and it's just so helpful, and it's good. And I do agree that it's just like having a voice. We all have something that's going to connect with people. When you talk like I think of myself through your lens. I mean, you just, we're all trying to figure this thing out across all levels at all time. So I love that you just decided to show up in this space. Specifically, I would love to point out too, that you've had some amazing interviews with people that we know and love. So sometimes Brian gives a little longer form content. He's talked to Dan pelada. He's talked to one of our favorite Tammy Tibbets, Susan MacPherson. So there's just my gosh, those moments when you have pause, and you do talk about philanthropy, and go deep, and you're an excellent interviewer, so check out Brian's podcast, because so much to gain value wise, can we go in a little bit of a different direction, a little deeper into morning routine, because we haven't ever talked about this on the podcast. And I think that there is definitely a thread of high achievers, people who start their day with intention. And Brian, like podcasts on this, basically. So can we just have your two minute take on? What are just some mindsets to get in good habits to really maximize your productivity and just have an awesome life?

Yeah, so the first thing you need to understand about personal development is that we are working off of scripts in our minds that we have inherited from our evolutionary past. So like first recognizing like, we are not in control, our subconscious controls 95% of the behavior that we do, right? So we're not in control. But how do we work with our subconscious in order to actually create the environments and results that we want in our life? So that that's an important part in atomic habits. James clear talks about the two different feedback mechanisms, we have the first one being more of a short term feedback and reward cycle, the second one being a long term feedback reward cycle, the short term is what our bodies are optimized for, because that is what survival of the fittest adapted us or, you know, basically created in us to recognize did this behavior experiences reward, close the loop, boom, do it again, right? That is kind of what the short term reward is. However, in today's society, a lot of short term rewards are actually not what's best for us in the long term. So we need to figure out how do we relate with creating short term rewards around the long term behaviors that we want to engage in knowing that those behaviors are going to serve us. So the first thing that you've got to do in creating that is you have to decide and set the expectation, something that is also kind of in our evolutionary history, our emotions, emotions have a very important role in society allows us to communicate allows us to express ourselves allows us to get the things that we need, that's what emotions do. But it's also very influential in our decision making. And it creates this lens around the context in which we're making decisions. So what I recommend everyone does not first thing in the morning, when you're tired, do it midday, or in the evening, when you have energy, decide for yourself? What do I want to do in the morning? What would an ideal morning look like for me, and if you write that out, and you've set time parameters around it, and you commit to it, your alarm goes off in the morning, you're like, Okay, this is the script I have to run, you no longer need to rely on willpower to get yourself to do it to figure out what behavior you want to engage in. Instead, you look at your worksheet or you look at wherever you wrote it down. You say, Okay, this is what I'm doing for the first half hour This is I'm doing next. And you would be shocked how much your brain loves to be on autopilot. Like it just does. Its its natural state. So you give it a reason to do positive things on autopilot, you're going to do those positive things. So that's what I do is I Just make decisions. First, there's two things make decisions in advance. So if you can, if you can help yourself to know what you want to do before you need to do it, you are so much more likely to do it. So make decisions in advance. And when you do so in advance, try and forecast the emotional states that you're going to be in, so that you know how to counteract those, you know how to work through those? Because I mean, we all know like the whole snooze button, right? It's like your alarm goes off and you're super tired. You're like, Nope, not today.

I'm like nodding my head because I am the worst Newser.

Yeah, but so what I do is I put my phone in the other corner of the room, and I have my alarm set to really feel good songs that I have associations with being like, Yes, I want to seize the day, you can have those lined up throughout the day to make sure that your morning routine is exactly what you want it to be. And you'd be surprised how compliant you are with those decisions when you just make them.

I am dying to know the answer to this question. We asked all of our guests about a moment of philanthropy that like deeply touched them. And I just have to think that you have an incredible window, you have a great life story. You must have seen a lot of this, what is the one story that kind of standing out to you?

Yeah, no, there's one extremely pie like formative and shaping kind of moment of philanthropy that I participated in. I'd say it was right after I graduated college. So I volunteered for the Muscular Dystrophy Association, summer camp, you know, where I was helping for a week to be a caregiver for a kid. And, you know, that's obviously their, kind of, like, their big week of the year. So I was assigned to a kid. And every evening, you know, during the day, we had different activities, and during the evenings, we had different kind of community events where we'd go and do the finger painting, or we do you know, whatever it might be one of those events was karaoke. God, I'm like gearing up thinking about it. It's and it was so super special. Because at karaoke, you know, like, obviously, it's something that a lot of people are afraid of, because you're putting yourself out there on stage the tensions on you know, just not a comfortable thing to do. And there was this one girl who, you know, was one of the kids we were working with, who'd put on the song I try by Colby Calais, oh, love. In this, this song is just kind of about like doing your best and like being okay with who you are. And this song is like four minutes long. And she lived she lips sung it the entire time without moving without changing her facial expression, just like scared, but like standing up for herself. In this moment of like, I'm okay. Like, it just was so powerful. Because the like everyone is just captivated, completely focused on her for these four minutes of the song. And then at the end of it, you know, the music fades out, she didn't say a word, she was lip singing, you're just listening to the song and she was standing there, like kind of mumbling it in front of us. And the song ended and everyone just erupted in applause, just like absolutely erupted. And I like it just showed it showed me how much good there is in humanity and how like connected we are to other people and their life's experience that it just like, left a huge impression on me. And it was it was just the the context of all of that was really powerful. I mean, that's my most significant, I think exposure to like true philanthropy, like the Ross form of philanthropy. Yeah. Which is something I'm super proud of.

I I love that story. So much. So beautiful.

Okay, Brian, I don't know how you're going to, you're actually going to be really great at something down to a one minute. What's your one good thing for our audience, you know, that's a habit, somebody could start today or piece of advice. Can't wait to hear

something that I've really been embracing lately is the concept of do it now. So if there's a if you're going to do something, or if you're supposed to do something, like just do it now. And specifically, you know, one of my mentors, David Meltzer has this expression 100% of the things you do right now get done. So it's like if you really want to, like be effective, you know, just just take the time to either do it right then or write it write a note so that you do it later. But like acknowledge it so that things don't miss you know, slip through the cracks. I feel like there's, we work so hard to get things to like the one yard line and don't finish, you know, and if you if you have kind of this system to build it out, and be able to consistently do the things you want to do and complete them, then you're going to be able to kind of drive the impact embedded in whatever you're trying to do. So do it now. And 100% of the things you do right now get done would be my tip.

I love that advice, and honestly needed to hear that this week. Let's be clear.

Okay, Brian, everyone's gonna want to follow you on your social channels. How can they come and connect with you connect with for purpose, connect with your podcast, give us all the deets? Sure,

yeah, so if you wanna listen to the podcast on your favorite podcasting platform, you just have to type in self Im in autofills is self improvement daily. So that's good. as relates to for purpose. It's just for purpose comm check out that website and input Killer. I know there's a lot of nonprofit leaders. We didn't really touch on it. But we do work closely with nonprofit leaders to help them amplify their causes and provide free exposure using their community as advocates for that using the content model I described. So if that's something that anyone takes an interest in learning more about, just send me an email Brian at for purpose

calm. Well, thanks, man. This has been so enjoyable and we just love what you're doing.

I love you guys know everything you guys are up to and doing is so pure and so needed. So I'm just super grateful for you. And hopefully this is just the beginning of many, many more impactful conversations and impact that we can create together. So thank you. Thanks

feeling's mutual preach.

Thanks for listening to today's conversation with Brian. We hope you feel inspired by the four pillars of impact his self improvement tips, and his one good thing to do it now. You probably hear it in our voices but we love connecting you with the most innovative people to help you achieve more for your mission than ever before. We'd love for you to join our good community. It's free and you can join today at we're for good calm backslash Hello. One more thing if you liked what you heard today, would you mind leaving us a podcast rating and review? It means the world to us and Your support helps more people find our community. Thanks, friends. I'm our producer Julie Confer and our theme song is sunray by Rumi Boris. Boom. Thanks for being here, everyone.