do this. Welcome to the thrive by design Podcast, episode 357. It's Tracy Matthews here chief visionary officer of flourish and thrive Academy and the host of the thrive by design podcast. I am extremely excited to be here today to be talking about how to make more online sales this summer by really being more impactful in your strategy. So we're going to talk about that today. I'm actually recording this a couple of weeks in advance like I usually do because I batch record these podcasts. I think I actually recorded about 10 or 15 podcasts this week. So I have things, some really great episodes coming in the pipeline, starting with a couple of weeks ago, and we did our holiday gift guide episode, along with many other things. Today I did an interview all about conscious leadership and the future of work with Sarah Holly, which I'm super excited about. And I interviewed Lauren Chateau to talk about how to ethically use Etsy to grow your online sales, which is coming out next week, I'm pumped about that. And then I interview my girl, Brenna McGowan, all about holiday sales, visibility, and so much more. We have some really great episodes coming in the pipeline. Plus, it is our 10 year anniversary over here at flourish and thrive. On July 5, Robin and I are going to have a big celebration and share with you where we think the future of the jewelry industry is going. We're talking about a lot of future focused things. So right now, as you're listening to this, it is June 14, and I am in Lake Como Italy, it's my last day, I think we're probably driving to Milan, to head out to our flight tomorrow. And hopefully, you've been following me on social media and you're saying what a blast I'm having. I'm just forecasting that for myself in the future, you know, vision casting my amazing trip to Lake Como. And I'm so excited that we had the opportunity to go back that now that things are opened up. For those of you have listened to the show for a while you probably know that I have a fascination and passion for Italy, I went almost eight years in a row I think before the pandemic. And I'm just so excited. I love the food. I love the culture. I love the people. It is a beautiful country. And it's just one of my favorite summer escape. So it's great to be back. So I hope I have a lot of things to report, I probably won't be reporting them till the end of the summer, but you'll hear me talking about them on social. So check it out on Instagram and Tiktok you can find me over at Tracy Matthews and Y and at flourish underscore thrive. So before I dive into today's episode, this is really you know, a lot of people in the summer months, either they kind of fall in one of two camps, they either have a really slow summer because they sell primarily wholesale, or their seasons are mostly during the holidays or in the front end of the year. I know for me, my busy season with a fine jewelry private jewelry company where I'm designing mostly engagement rings is usually at the front end of the year. Or you're someone who is really focused on holiday season sales, which is a lot of people. And then there's other people who actually have busy summers because they have more summer focus brands, and all those things. So wherever you are, what I really want to help you do is to start thinking strategically about how you're growing your audience and getting more high quality traffic to your website. And doing that starting now. Because if you can get quality traffic to your website during the summer months, and you can kind of dial in some strategies and get your planning kind of up and running in advance. Then guess what happens you have an amazing holiday sales season. So today I'm going to be talking about those five steps to get more sales this summer online. But then also next week, I'm going to be hosting a brand new newly revamped workshop and it's called Supercharge your online sales. It's designed to help you 3x Your high quality website traffic and build brand loyalty by creating an unforgettable brand experience. So I'm excited to bring that to you. And we're delivering it in a workshop format so that you're gonna actually be showing up and getting some work done. I've completely revamped it from previous years I have hosted a masterclass with the same name before but I'm bringing in what's working now which I think is always really valuable and important for a viewer really specific reason. And that reason being is that things are always changing. And we know with iOS updates, and everything else that's happening with on social media and algorithms and all the things that worked last year, may not be working. Now, some of it is, but not all of it. So we're gonna dive deep into that. So please, please, please join me next week, it's going to be a great class. So even if you're on vacation, join, it's going to be amazing head on over to flourish, thrive academy.com, forward slash supercharge. And sign up, save your seat right there. I also want to mention who this is for to be crystal clear. This is for jewelry makers are already doing like anywhere from five to $10,000 a month in offline sales who are trying to grow their website traffic. This is great for people who are just trying to scale maybe you already have successful online sales, and you just want to scale and get more and make a bigger impact. And it's also for people who like me, who are private jewelers or Fine Jewelers who want to use their website as part of a omni channel presence. And to drive traffic to that website to get more customer acquisition. What I mean by that is to get people filling out forms for custom or private jewelry work and or their fine jewelry. So if that sounds like you, then I would love to invite you to join us for this masterclass. So head on over to flourish, thrive academy.com, forward slash supercharge and save your seat right there. All right, so let's dive in to these five steps. Now I know that online sales strategy, one of the most important things that you can do, and this is step one, I think a lot of people forget about this is like, they're like, Oh, I'm not really doing a great job at selling online or whatever. In fact, I did an audit for a student of ours, a while back for her pricing. And she joined us for our momentum program after I did that audit. And she was really struggling because she was having a hard time actually, she had a successful business selling about, you know, $500,000 a year, she was on track to do that. And she's in the fine jewelry market, but she could barely pay her business licenses. And she was kind of freaking out. She's like, my business is growing. And it's never been this good. My products are selling, I don't know what's going on, though I don't have any money left over. And it doesn't make sense. So we dove into her pricing strategy and some of her sales goals. And it became really clear that number one she needed to she needed an audit because she needed to increase her prices, which was a thing that was super helpful. And then the second step is that she didn't really have a goal or strategy on what needed to happen in order to get the online sales that she wanted direct to consumer. So she was very clear on what she wanted to create from the wholesale side. But she had a very successful trunk show business. But she was not very clear on what she needed to create when it came to these online sales. So the first step is to determine a goal for online sales. So if you have a track record, the best thing to do is to look up that track record, and then create a small increase for yourself and get that going. And I know for a lot of people, things feel like a little bit weird right now. And I don't blame you, you know, commodities prices are going up, that means that gold, diamonds and silver, the cost of them are going up. And so the costs of making jewelry and selling jewelry are much higher than they used to be. And that might you know, at a certain point, depending on who you serve, kind of weed people out of that process like maybe not as many people can afford, what you're offering or you might not be, maybe your sales are slowing down because there's uncertainty, or maybe you are concerned about sales slowing down because there is uncertainty. And so I think the more structure you can create for yourself, and the more that you can start saying like, Hey, okay, here's what's going on. There's nothing I can personally do about this, except for to move into action, and to create some structure for myself, then that will help you kind of move forward towards that next step. So number one, determine a sales goal and create some structure for yourself. And once you have that sales goal, start identifying basically what needs to happen in order to create that goal. So if let's say you want to do $10,000 a month on your website, which is fantastic. How are you going to get there? How many pieces do you need to sell? Do you need to figure out like the average order value that you usually sell online, or if you don't know, do you need to kind of make it up for now. And once you do this, it actually gives you power because you have something to work towards. And once you break that sales goal down into the number of pieces you need to sell, it becomes a lot easier to actually achieve that because you're working towards a tangible number instead of some mystery, right? So if that landed with you, I want you to go right now and go on social media and clip this episode in your stories and say like, write something and tag me or just shoot me a direct message on Instagram or Tiktok. And I'm saying that because like you'd be surprised at how many of you listening and raise your hand who are so unclear about where they're going, that they just don't know how to get there because they they don't have a clear goal to target. So I want to make sure that you got something to shoot for. Because it's going to help with all these other things that we're going to do. Talk about now step number two is to improve the user experience. I want you to think through the lens when you're shopping online. Like let's say you click on an Instagram ad and you see something that's interesting. Like for me, I'm shopping for my dog Roxy all the time. I bought so much, I probably spent about two or $3,000 on doggy goods for her over the last six months since we got her. And, you know, I like Hilux luck. And so Jason bought her like a standard crate on Amazon, like one of those ugly looking crates, I love you, babe. But you know, whatever your dude. And I have an apartment that I work out of, and I knew I wanted to bring her to my apartment, you know, on certain days, just bring her back and forth and have her here sometimes. So I get served an ad for this beautiful dog crate by a brand called digs. I click on the dog crate, the user experience is streamlined. I had a question I was able to live chat, all those things, click Pay, takes me to the Shopify shop pay section, I entered my email, everything's there. point click Checkout, it was super easy, super easy. There was no churn. But I've been on other websites where they're not on Shopify, or they don't have that shop pay thing set up. And I'm like, Oh, I gotta find my credit card. And sometimes I'm in bed. And it's hard. So I ended up abandoning the cart and never buying from those other brands. So I want you to think about how you enjoy buying online if you're an online shopper.