that's a great question, because we are at a size where we're around 30 people, and at that size, you know, we don't have the resources of, say, you know, a 200 person, 500 person firm, yeah, and yet we're trying to do the same things. And so it is more difficult, I will say, is definitely more difficult for us than it is for the larger firms to be able to handle that percentage of overhead that we are that we're putting down on the bottom line. So we have to be pretty intentional about it. We have to be sort of rigorous in the way that we roll these things out and how we track it and plan for it. I will say, you know, previously, it's been pretty bootstrappy, and we've been, you know, sort of, can we afford this? Yeah, some of this, you know, probably is marketing. So we'll put it in that bucket, um, and then some of it is, you know, directly, you know, we're creating a thing, and the clients paying for paying us for it. So that's pretty, pretty straightforward. But the the actual sort of development, research and development, and sort of gaining the expertise that we don't have, you know, that we're not going to charge clients for us. You know, getting up to speed on that, that learning curve, is something that we as partners and the folks who are doing the work, you know, we're in constant communication like, Okay, how much percentage of my time am I going to be able to spend on this overhead project? And you know, for people like Shane, he has a higher percentage of his job that is going we know it's going to be overhead. You know, them say, a typical project architect who's going to be have a much higher utilization than than Shane does, and so that's just been a conscious choice of ours, you know, I think instead of maybe doing some other overhead type of thing, you know, we're we're using those resources to do this research and to make the that wing of the firm more robust. So, you know, long story short, it's more difficult for a smaller firm, I would say we just don't have the the amount of resources that larger firms have, so we just have to be very smart about it. And I think we're getting much better at it and being able to sort of predict what these almost unpredictable, you know, research efforts are going to cost us