Well, I 100% agree. And so on this storytelling track, we have a show page on Facebook called catalysts that I'd encourage everyone to watch. We do many documentary type videos, you know, four to seven minutes on a lot of our catalyst organizations. And there if you just want your soul warmed right watch these incredible stories of people's lives being transformed. It's it's, it's what gets me out of bed every day is these these stories of transformation and what's possible in people's lives. So I'd encourage folks to check those out. But it's the it's the inspiration alongside the the frameworks and tools and paradigms to do this at scale. So I want to give an example that we think really matters to get to that individual. As you mentioned, Becky, we think that measurement in the space, I've mentioned this a couple of times, we just think it's off, right? It's not that we don't care about how many people you served or, or services, Render, right meals, deliver beds that people were able to utilize, et cetera. But those are counting metrics. And if you treat them as value metrics, you'll measure how much of the problem you're managing versus how much of it you're solving. So as a leader, you should care about those numbers, you should track them. But if you treat them as value metrics, versus the counting metrics they are, it's going to have you incentivized to do the wrong thing. And frankly, a lot of government programs will pay based on how many services you render. And I think a lot of our programs, and a lot of philanthropists are paying for volume rather than value creation. It's one of the reasons why our sectors floating. But then there's this sort of movement in Effective Altruism and effective philanthropy. I think there's a lot of positives here. But it's toward these sort of aggregate macro measures that lose the individual in them. So they understand they're sort of r&d metrics, or long term outcome metrics. They're often the lagging indicator of the value you're creating. And I think they're valuable, and they give valuable information to funders and nonprofit leaders. But they don't help you run your organization every day. You can't ask, did I create value for Shawn today, or not this case manager do better than that case manager. There's something going better at this site than that site, you can use those random control studies and five year you know, high school graduation rates as the measure for that. And so we've been pioneering some subjective wellbeing and other survey instruments, transformation metrics, to actually be able to compare apples to apples across the sector and give organizations real time information, much like customer service businesses use with our customers. And so we're using net promoter score and we're using life satisfaction scales and the Harvard flourishing the human flourishing scale of Bob Vander wheel at Harvard has been working on and now there's one question that is rising to the top and this might sound overly simplistic, but the simple question on a scale of one to 10 How much is this organization trend? formed your life for the better. And we, we use a kind of like net promoter score, we subtract six and below as not transformed from nines and 10s is being transformed. And then we hold seven and eight neutral, we don't count. And we're finding that some of our best nonprofits are scoring nine, 90%. and above, which means almost everyone is saying nine or 10, right? My life was fundamentally transformed. That's what they say, at the Phoenix, or cafe momentum or urban specialists. Versus if you go to, you know, a food bank, you might be really glad that they offered you a meal, but no one's saying my life was transformed for the better than nothing is food banks. But it's helped us to really identify these social entrepreneurs that are having breakthrough success in at solving intractable problems. And so I think more experimentation is needed here. We're just scratching the surface of it. But it's an example time not only do we tell inspiring stories, and draw people to personal transformation, but we're also trying to set up business strategies to deliver personal transformation on a regular basis.