Well, you brought up the Phoenix in there that John was, is on is one of my good friends who, who's a staff members of Phoenix, incredible personal story. But the Phoenix is a great example, because they have built a management culture like this. So for a long time, we were working with the Phoenix to try to scale up their efforts all over the country, they had been running gyms and a few cities and they wanted the Phoenix, they wanted it to be a recovery movement all over the country. The Phoenix is an incredible peer to peer physical fitness, recovery effort to help individuals overcome addiction barriers in their life. Their price of admission is that your 48 hours clean and sober. But the community offers hope and resilience to one another as each person is part of the recovery journey of everyone else. It reduces the stigma around recovery, they proudly wear their sober shirts and their Phoenix gear. But essentially, it's just working out together. And then through intentional and supportive community, helping each other overcome problems related to addiction. They've got half to a third of the relapse rates of best clinical approaches in the country. And it's really incredible Scottsboro their founder in recovery himself, just the the perfect example of the social entrepreneurship that we've been discussing today. But the Phoenix does a good story in that they're I went to one of their board meetings, and I hope they don't mind me sharing some of this. The board was like, hey, this efforts exploding all over the country. And, and maybe we need to bring in some season, nonprofit leadership alongside of our current leaders like a, an experienced COO, because Scott was a dynamic founder. And you know, this is your last guest talked about the strengths and drawbacks of founder led organizations. I'm a huge fan of founder led organizations, if we can bring the right culture alongside them. And so they were trying to manage this growth, and they were just playing Whack a Mole. And they were struggling to manage this explosive growth. But what they did was they really worked on vision. And they made really clear, this is the vision of the Phoenix. This is what it means to do Phoenix, right? And they said, Well, within that here are points of view of where we're creating value today. But But what else might we do? And it unleashed this incredible period of innovation, where the Phoenix has changed and morphed in all kinds of new and different ways. And I wish I could tell the whole story, but the conclusion of it probably tells a lot of it. Today, they launched a technology product where they went from managing gyms and multiple cities to a new tech platform that I hope anyone who struggle with addiction or anyone working on addiction will go check out called it's called the Phoenix. The the app now enables individuals that want to join a recovery community in their community anywhere and everywhere to join this platform and be a part of the Phoenix. And the next iteration will enable any buddy in recovery, who wants to be a volunteer and lead Phoenix program in in their community, to through the virtual program, get trained and certified and then use the app to run programming. So this in this vision update and their culture focus, then now has enabled the Phoenix to truly dream about going from a few 1000 people a year to as many as a million people a year over the next few years. So we're super thrilled that we would say that it wasn't the innovation of the technology. That was the secret sauce. It was the culture of innovation that came about when they made very clear their principles and their vision. And now it's exploding. Hack.