And I guess for me, it's, yeah, it's creating the movement, like, we need to just, it's like everything, you know, women's vote came through a movement, and it was took a long time, civil rights took a movement. So I started saying, putting that front and center as like, Hey, we're part of a movement here. And create a sense of maybe identity that, you know, being part of others, a community that wants to create this movement? And, and, you know, what are the values of that movement? For me, it's just brilliant, willing, you know, we have free speech, which I'm a total proponent of, but what's missing is the free empathy, right? And saying, you we have to have everybody be able to express themselves be open, about where they are, but then somebody has to be able to listen, and can we mutually listen to each other, and, you know, raise that as, as a cultural value. And we, you know, needing a movement and to do that, so.