I liked that you said, getting curious about storytelling, because I think there's all of us out there have use story in some capacity, whether it's in a direct mail, whether it's on our website, but today, we're just asking you to dive deeper into it. Because if you start with staging, and you're really teeing up your campaign, your project, whatever you're working toward, in a way that leads to storytelling, getting curious, something really magical happens. The solicitation email doesn't have to simply be a solicitation. It can be a warm, you know, a warming if you add that story in. So we're looking to diversify message, make it be humanizing. And so let's dive into like tactics. How do you do this? How do you capture story? What are the right words and mediums? The first place I want to start is you need to work to build a culture of storytelling at your organization. And so what do I mean by that? I mean, that story needs to be threaded in everything, because people will come for the story. But they will stay for the impact. And for the giving, because they want it to keep going. They want to keep hearing those stories over and over. This is captured. So simply by every single time you share a story no matter what medium, you're sharing it and have a little link or a place for someone to share that says did the story resonate with you tell us why? Or better yet, share your story of connection to our mission, and we would love to honor it and you in the space, then you add a share button, you know that links to your general inbox or to a story email inbox. You know, maybe these stories can literally default if you have a form on your website, if it links somewhere to a spreadsheet where you can collect all of them and that way, you have a storytelling arsenal that is neat, tidy and all in one place. And when your CEO comes to you Yes, this happened to me in my first job quite often, we had a great leader in our first job, who always threaded storytelling and everything. And he realized he could capture the audience's attention. Anytime that he was the CEO of this big foundation, if he didn't just go right into his comments, he wouldn't even say, you know, Hi, I'm, here's my name, he would say, let me tell you a story. First thing, he would come up, and he would share a story of typically a student, a scholarship recipient at our university, and he would give micro details go back talking about their hometown, their lived experience. And once that story was over, he went into the delivery of all of his points that he was making. But he already had everybody hooked, because they were already thinking about this little kid from this rural part of Oklahoma, who was struggling mightily to be an engineer, and they had all of these things in front of them. That's what they're channeling as they're listening to the, this is where we need your help. It can be such a powerful driver. So I really want you if you're setting aspirational, high level goals, think about how to build a culture of storytelling at your organization. So step one, is just ask ask people for this, put it in all of your mediums, you know, your boomers may not want to respond on email or through social media have a way for them to write in have a way to like put a BRE that people can return a BRE is a business reply envelope, if you're sending a mailer, you have to get creative about how you're going to capture it. I think you can capture this stuff in person. And it's really about trying stuff. I know you guys like that really technical term that we have, and that we're for good community, you know, but I want to ask you to these questions sound familiar to you? Oh, we're a small organization, we really don't have the capacity to capture that we don't really do videos, I don't really know what I'm doing. I don't know how to interview someone. I'm not a professional. I'm not a creative. I'm not a writer, y'all storytelling is a team sport. And if you are someone who can listen, and you have the ability to make time and space for it, it can be really transformational.