So thank you so much for joining us for our first roundtable of the year we are rooted, an organization that is fully remote, and we always like it to be known that we lead with values. So what exactly are these values?
We believe in anti racism, equitable access to opportunities and resources. We believe in partnership through listening and building trust, community led breakthroughs, fearless curiosity, and most importantly, health and healing.
So your co facilitators for today are cm, Audubon. That is I am routed to director of community engagement. I use she her pronouns, I live here in Sacramento on this amount of land. To my left is rude. It's unofficial intern slash my son or doodle. Hopefully the sparkles on my sweater will keep him engaged. And then we can have a great session if not, hopefully, there's a toy around here that will gather his interest and I'll pass it to my colleague bow.
Hi, everyone, my name is bow my pronouns are she they, I'm the Director of Strategy at here at rooted. I am located in the San Francisco East Bay on Aloni land, and I am a white. Now calling myself peppermint skinned. Because we like to use food analogy with dark rimmed glasses and red hair. And today, I'm wearing kind of a green tie dye shirt with a black sweater on top.
And we'd like, oh, somehow we skipped over, hold on. Let me go back a slide here. There we go. All right.
Yes. So we'd like to know who all is here. Right now, you can feel free to share in the chat, your name, your department role pronouns, your land acknowledgement if you know them. If not, we do have a link so that you can find out. Also share the current or previous challenges you've experienced with audience segmentation. And then most importantly, if there are any accessibility needs that you'd like to share. For example, if the chat is not accessible to you, then feel free to share that with us now. Okay, we're gonna keep it moving. So before we start any and all of our sessions, we like to share our community agreements to create a space of belonging, but also to keep each other accountable and to ensure that everyone has an enjoyable time. So we invite you to approach with curiosity, be open to new ways of doing and thinking. We invite you to sit with discomfort, not everything will feel comfortable, but there is a reason and a purpose. So expect and accept non closure. As much as you can engage and be present and practice mindful listening, we know that so much is happening in our virtual spaces. For example, many of us are caregiving, or we have to share space with other family members, or whatever the case may be. So be gracious with yourself and others. Be aware of power dynamics, and consider the space you consume. Be willing to share space, we ask that you speak from your experience, assume best intent and acknowledge the impact of your words on others, except restraints as they are presented. We invite you to ideate Yes, and to all of my Type A's. For this little bit of time, we're going to ask that you try and put aside your perfectionism we know it's what makes you you. But for this, we're going to ask you to embrace the mess. The next set of agreements we like to call Vegas slash Sesame Street, what shared here stays here, what's learned here leaves here, be willing to slow down notice a name what is coming up in the room. Most importantly, we ask that you take care of yourself and have fun. We have also built in breaks and also something that we'd like to do to give your eyes on risk from looking at the screen. But if at any time you need to come off camera, or you just have to take care of yourself, feel free to do so. If there are any other agreements that you feel we have omitted, kindly drop them into the chat. And we will add them to subsequent sessions. Today's agenda, we're starting with our welcome and community agreements, then we're going to move into our discussions and exploration where there will be time to not only hear from us, but you're also going to have an opportunity to get to know each other to chat and to figure out how we do this thing called audience segmentation. And then in the end, we're going to have some closing next steps and also a survey that we would love for you to fill out. Now I'm aware that some of us have other meetings to jump to so if you have to leave early, we understand this session is being run recorded, and we will also be sending it out after. All right this is. So we are about to prepare our mindsets. Audience mapping is such an important step in ensuring inclusive design. Being able to identify and describe various audiences and how they are aligned with your organizational values allows you to not only deepen a shared understanding of who you're creating for, but it also causes you to figure out what assumptions you've made and how you can more effectively engage with your people. So during this session, we always like to start by introducing this framework that has helped us along the journey. And it's going to be really beneficial to you all moving forward. And it's a framework that's going to help you truly see your audiences as you are designing programming, as you're figuring out resources as you're figuring out how to allocate things, and any other offerings that you may have it. So the design Justice Network network principles, we center the voices of those who are directly impacted by the outcome process. If you have not already thought of yourself as a designer, Welcome, today is your first day. So the liberatory design framework was born out of Stanford University, the school and the National Equity project. It is a process in a practice that centers people who are normally marginalized by the traditional design method. This framework uses collaborative creative practices to rethink how we address the deepest challenges that our communities are facing. We figured that by framing your work in this way, you'll be better able to make authentic connections with your audiences, and CO create a new paradigm of design that is both inclusive and equitable. So to this end, right now, we have our first activity that you all are going to do if you have a sheet of paper in front of you right now, this is a silent individual activity, where you're just going to take some time to notice and reflect. So the first question to think about is who are you designing for? What biases or assumptions might you be bringing? Thinking about power? What are the roles and power relationships on your team? In your organization? Where does the decision making authority relative to our decision, design, focus sit? So ultimately, who's making the decision as to whether this is a yay or nay? Thinking about emotion and context? What feelings are present? What do we want to be aware of? And then also, what mindsets? What do we want to set intention around in this project. So take a couple of moments think on these things here, and then just jot some ideas down on paper, you do not have to share this part of it. And then we'll proceed. And so with all of you gathered here today, we're really excited as this first activity is as a triad share. What you're going to do is click on to the liberatory design deck that Val has graciously dropped into the link, and you're going to take a look at some of the mindsets. As you're reading through them, you're going to decide which mindsets feel most important for me now as I'm entering into this session, thinking about segmenting audiences. You're going to spend five minutes and then select one to two mindsets to set intentions for how you personally want to show up for the work ahead. Then you're going to introduce yourself to your partner's names, pronouns, organizations, accessibility needs, anything you feel comfortable sharing, then spend 10 minutes sharing which mindsets you picked and why. And just we want to ensure that everyone gets an opportunity to share. So we've set aside 10 minutes for this. And then when you are done, we will make sure to give you all a countdown so they knew how much time you have. And then bring us back to the
hole. And here we go. You'll have about 10 minutes. And we'll give you a couple alerts and warnings as you go through.
All right, I think the majority of us are back. So what we're going to do now is have our first look away, we do this thing called 2020 20, where you're going to look away from your screen and count to 20. And then do it in two more directions to give your eyes a break. Or you can just take a moment to stretch, do whatever you need to do to refresh yourself, and then we'll reconvene. Alright, so now we're gonna move into the actual audience mapping and segmentation work. And so one thing to remember is if you're truly doing an audience segmentation, then you'd need to be thinking about it. As far as embedding yourself in the community, you need to be able to see it as though it's your child that needs access to the library, or it is your actual neighborhood that is experiencing food insecurity, whatever it is the cause that your organization is working towards. It's important that you see yourself in this. Too often we look at this as it's us versus them. And we live across the bridge and we don't have these issues and it's them experiencing it. And so as we humanize the audiences we're working with it allows us to see the valuable wise, it allows us to see actual people who are experiencing real situations, segmenting audiences helps your organization design effective and efficient strategies for supporting each audience a lot of times as you see some things we design and we don't consult the people that We're going to be utilizing it and a lot of times it misses the mark, or the message doesn't really land the way it's supposed to. So when doing this and allowing yourself to humanize the audiences that you're serving, and it's allowing you to cater the media, the products and services based on the specific needs and the preferences of these audiences, tailoring your strategy to the characteristics, needs and values of important audience segments improves the chances for the desired behavior change. All right, so we have a couple of the whys as far as segmenting the audiences, things that you know, most of us are pretty much aware of, but allows us to humanize and treat members as people and not faceless numbers. It allows us to build relationships and more authentic relationships. So it makes it less transactional. It also helps us in tailoring our message, I know a good amount of us are not only in programs, but we have a few fundraising folk on here. And so it's so important as you're segmenting audiences, when you're thinking about your donors and your supporters, what you're saying to whom, and allows you not to explain everything, but just meeting people where they are.
The piece, I wanted to kind of go into some nitty gritty here around designing your actual segments and thinking about the types of segmentation that you want to do. When we're doing this with clients, we always start with audience categories and subcategories. So you know, first and foremost, SEO is talking about the people that are closest to the work that are most impacted by the work. And then think about subcategories within those groups. For the next group with that, we usually will focus on his staff and thinking about the different people within your staff and organization. Because a lot of them, if not most of them will have some kind of connection lived experience, you know, some relationship to the work and and their y's are usually very similar to the y's of the people within your community, then we start to think about organization, core values and thinking about what the different people in your communities alignment to your core values as an organization, oftentimes, we'll create our values, we'll have them on our website, there'll be implicit ones, there'll be explicit ones. But what really what it really comes down to and, and the approach that we encourage you all to, to consider and hopefully, why you're here is that you really want to center the values and the why the reason that people are coming to you as the first and foremost piece in your communications. The next is understanding their lived experience contexts, like that can be across a variety of different things. And we'll share those in just a second some to consider are, you know, race and gender and age and disability, there's, you know, there's so many different contexts to consider their region, their location, you know, what their, what their personal values or, or needs, you know, here we have needs, motivations and barriers, but also thinking about their pain points. And then the last piece is around engagement journey. So thinking about what stage they're at and their understanding of your organization? Are they very familiar with your work? Are they someone who is considering and you know, hasn't quite like fully come into your community? Or are they a longtime champion and advocate of your work. And so really thinking about the different language you use for different people at different stages in their journey with you. So as I sort of alluded to, some of the factors to consider are real, the first and foremost that we really encourage everyone to center their work around is the why. Oftentimes, people will talk about the how or the what, like, here's what we're doing in the community, here's how we're doing it. And that ends up leading us into lots of places of jargon. And not necessarily like how you would really express why you're doing this work to a fourth or fifth grader and thinking of it in those terms of how do you simplify, what you're trying to express, will really bring people into your work in a more authentic and kind of nurturing for them kind of way. So the next piece here are behaviors and frustrations, thinking about people, as individuals, as real human beings in your community and not just like, Oh, we're talking about all of our donors, or we're talking about, you know, all of our community organizations that we're partnering with, but really thinking about an individual at that organization, and what are their frustrations? what knowledge do they hold? What are their attitudes, what are some of the practices that they're engaging in? And then back to the engagement journey part is really, you know, thinking about those stages in a more deep and meaningful way. So the beginning with why, as I mentioned, this is how we really center all of our work. And if you haven't seen this, Simon Sinek Golden Circle video, we highly, highly recommend watching the first seven minutes of it. I've just pasted it into the chat, you don't need to watch the whole thing. But it really, he leads you through discussion as to why and even though his example around it is has to do with why people buy Apple products, for example, it really is meaningful into the work that we do when we lead with purpose, heart and feelings. That's how we really will connect with the people in our community. And when we are thinking from their perspective, it's not just about empathy. But as sia said, really seeing yourself within, then you you connect with the work and you connect with people and you're able to create messaging that just it really inspires people to take action in a different way. So as I mentioned, the sort of next ring outward is the how how does your work align with the values that you uphold, again, staying very wide and values centered. And then at the last ring is what do you actually do, and again, thinking about that of what you actually do as it aligns with your values as it aligns with your why. So that your achievable impact is, is grounded in these more heart inspired things.
As you all are reflecting on your why and the greatness of the organizational work that you're doing, we're gonna move back into our groups again, and this time, you're going to share your organization a why and in your opinion, what inspires people to engage with your organization, then you're also going to share what experiences in their lives have led them to be a part of this work, I promise you that this is building towards something, because we're towards the end of this time together, we're going to be able to align all of these and in your triad groups, you're actually going to be able to get feedback from your partners. So for this first share, we're just going to discuss the why. And what is the inspiration behind people engaging with your organization, and what has led them to be a part of this work. And so Val has also dropped it into the chat. And she will be moving you into your groups momentarily. If you're still thinking through the questions, the why the how, and the what continued to do that. And we hope you have an enjoyable triad share. So we've come to the group discussion part of our time together, as you are reviewing the mindsets. As you're looking at your whys, as you're thinking about the different segments of audiences, what are some of the things that are coming up for you? So this is our chance to share? Maybe ask a few questions, get some input, please feel free to use your raise hand emoji. And we will make sure that we see that hand.
Hi, I'm Jennifer Williams, I'd like to start at that's okay. The program and Outreach Coordinator at art papers, which is an international art publication based in Atlanta, Georgia. And I'm really grateful for this conversation because I started the role nine months ago, coming from New Orleans, Louisiana, where I've been asked to develop a writing workshop that will allow arts writers to develop their skills in criticism connecting with artists, institutions and foundations. And so what are the things that are coming up? For me regarding our audiences? I think the important question for us was we're based in Atlanta, where we're producing a program in another city. So a lot of the individuals we work with are looking at themselves as experts and writing and criticism and artwork and contemporary art. But I do look at community members that we've connected with as experts in their community, and what they're looking for. So this reminder of remembering that, you know, what, if you were the person taking this or your child was the person taking this course was really important. No. And then also, I really view the community members in our conversations over coffee. In designing the program, their input is at a higher level to me than the input of our critical writers, because we want to make sure to meet the needs of folks who who are participating and then building a community after that. So that's what's coming up for me. We've talked a lot about logistics and venues and spaces and places but the why we are doing this and is really centering you back in that in that space. So thank you so much.
Thank you for sharing Jen. Yes, very important.
Nadia, you have your hand up?
Hello, everyone, thanks for this space. And I love kind of thinking about this a lot. And just hearing from people's experiences, and I'm doing consulting work, I've often been an intermediary organization sort of working directly with grassroots member based organization. So. So I appreciate hearing everyone's perspective. And I just have some reflections, like looking at the liberatory design deck, and just how interrelated each of those mindsets are and how to sort of, it's like one kind of helps, helps the other like, they're, they're really connected in certain ways. So and having that awareness around that is really important for doing the sort of work that I'm doing is as a facilitator, and consultant. And, and it's been interesting listening to people talking about the why they're doing the work. Because it really does to me, what I want to hear is or what? Yeah, that's what's coming up for folks is just like, really what's what's happening, what's at stake for people. And what the problem is that that is why your organization is providing this unique service or this unique organizing opportunity, or, or pushing forward these particular policies or what have you like, it's that there's, there's a lot at stake, and there's a very unique reason why your organization is doing this work. And so really sort of, say more about that. More about like, yeah, who were the people affected? And what's the situation? And what's the systemic reasons why these things are happening? is sort of what's been coming up what I've been thinking a lot about the why, and what's at stake and the conflicts.
Hi, Brett, go ahead. Hello, I'm with a nonprofit organization. And I think when it comes to our audience, something that in our group we talked about is like, how much time do we spend, trying to communicate to the folks in the community who need the service, versus like, the folks that we want to donate to our organization? Because I feel like a lot of the times in a nonprofit, it's like, we need the money, we need to be talking to donors, thanking donors, we need to find more money to make sure that these programs are still alive. But we also forget to create content to reach out to those in the community. So I would say that's what's been coming up. It's like, how much time do we spend on creating content for those different audiences?
That's good stuff right there. Yes, definitely. Thank you, Brett, for sharing, Sarah.
Yeah, I think I'm just kind of reflecting on what Jen mentioned about how she really values the input of the community even higher than sometimes the input of senior staff. And I think that one thing that I've noticed, in our organization, I work for a really big international health organization that I think for a long time has felt like it's being tugged in two directions between the communities that we serve, and the big funders and donors that we're trying to make sure are happy. And we've actually found that when we make content that really focuses on and uplift the voices of the people that we serve, that helps our funders and donors buy into that too, and get everyone on the same page. And we may be like, need to do less. I mean, we still need to do audience segmentation, for sure. But you know, even our donors and funders really appreciate and value that feedback and really appreciate and value hearing those voices and maybe we don't need to see them as constantly in conflict and deepening our value and appreciation uplifting of those community voices is gonna further all of our audiences and they're wise.
Thank you, sir. I appreciate that part about Not saying it in conflict, like, ultimately, everyone is should be working towards the same goal, both the audience the donors, but also the people receiving the services, like it should be one, you know, remember not to us and them. Anyone else? Anyone have an outstanding question that's still just sitting? And you? Yes, Maria?
Yes. My question is about how to help or guide people, like making the distinction between the why and the, what you think I've had experiences before where like, the what is the why, and, or like, and I, in my mind, the why is, like, for lack of a better term, like higher level, like values, like the human value like. But sometimes it's hard to get folks or like to, like really make that distinction clear. And I think they're often like, multiple wise. And, yeah, I would just love to like, hear how you guide folks through naming that for themselves?
Is it about generating buy in? Or just more? So about distinguishing the wide from the what?
The distinction? I think,
Yeah, I mean, I think I totally, I totally get why it is an issue because the the what we often link to values, where it's like, well, we value this outcome in the community. And so then that feels very tactical. And I think what you identified of like, the why feels more about human values, it's more about like, what are you connecting with someone internally that really motivates them as a human being? And that's more conceptual. It's more about like? Yeah, like, I'm trying to think of a really good example, we have some in some other workshops. So I'm trying to, like recall what, how we have distinguished this for people, but it's like, what is the? Like, what do you want some, what does someone really care about? You know, what are they? Oh, this is good, Nadia, if we didn't do this work, then what would happen? You know, what are we? What's the blue sky? You know, when people are doing theory of change, or logic model, or any of those kinds of things? It's like, what's the ultimate outcome? Like, this is what we would feel differently about in our community. And so sometimes when we're creating, because we, when we're doing audience work, we do what's called values based profiles where we link and sort of align the core values of your organization with the actual work that you're doing, and then create profiles around those. So sometimes, let's say somebody's Why is really that they are wanting to contribute to, to like equitable systems change. And that's really like their why as a person. And even though they might also really care about like connecting with fellow community members and feeling a part of a growing movement. There's sort of like a subtlety, there's a nuance between those two things of like, I want to see systems change, and I want to feel part of a community. And not that they're not, not that you can't be both. But people usually have like one why that's like their first thing that really is what they most care about. And that feels different than like the explicit value that an organization might have. Like, they might have all of these different things, but what is the what is the piece that's like, you know, some members of the community, they might care about equitable outcomes, and they might care about connecting as community members, but they also might really see themselves as influencers. And they want to know, like, who your organization is also connected to, to figure out how they're sort of like moving in a space. And we sometimes will think of that as maybe something that's more negative, but maybe it's like, it's really about how they're thinking about how to leverage to something, you know, and so their mind is just working in a in a different way. That's a little bit again, more tactical, but that doesn't mean that it's not It's not still heart centered in sort of what they're thinking about. So does that kind of make sense? It's like, I agree with you, Maria. It's like, it's a more conceptual thing. It's a more kind of like, big picture that you're trying to help them understand. But we have, and I will share this in our resources. But we actually have like, sort of, I think it's six different archetypes that sort of help you think about people's why. And then that kind of sometimes that will help people when you're trying to explain the difference, say, Well, this is like the archetype of a person. And then this is the actual like, value that we share, and care about together. I realize it's kind of conceptual, but it, it works in the end and ends up making, like more authentic messaging, when you approach it that way.
Thank you, Val. Super helpful.
Cindy, I believe your hand was up.
it was fine. I was I was gonna ask about the why of like something super obvious, you know, because like affordable housing. Right. So does it seem condescending if you explain why affordable housing is important. But then I also heard Devou, just talking about a different why like, not the why of why the organization does what they do, but the motivation of the audience member? So
yeah, like, why do we care? I think that's the thing is why do we care about affordable housing? Like it's not not in a condescending way, like in a truly different people will care about it for different reasons.
And it goes back to the segmenting part, where it's like, what are the lived experiences? You know, how has someone personally been affected to where now they want to work in this space that their Why is based on you know, something that happened or something that is definitely felt to them?
Hmm. All right. Can you please go ahead, go go?
Sorry, I'm, like, going off on the all this conversation. But while you were saying about, you know, like, what seems obvious is like affordable housing, that that's something that we should care about, but people and just thinking about, you know, people care about it for different reasons. But that kind of ties back into, like, What assumptions do all those? What do people hold? What are they holding about it? Because some people might not think that affordable housing is important, you know, or that it should exist at all? Because, you know, for various reasons. So it's like addressing, like understanding what are those assumptions that that audiences are holding? And their approach to that? Just adding on to that?
Yeah, that's very true. Like the people who think of housing as a commodity and out, right, right. Yeah.
Yeah. I let a random thought where I was like, you know, I spent my summers at the house here versus the house hair, then affordable housing really isn't on my radar, where I'm like, you know, that's not my lived experience. So it's not, there's some things that people just are not thinking about. Because it's like, Oh, I've never had to experience insecurity in that way. We've always had an abundance. And it's like, oh, so how do you present that? When you're messaging to attract them to say, hey, it's a luxury for some, but not for others? All right, Shelly. coming to us from my hometown. Whoo. Oh, really? Yes. Well, hello
from Washington. Yes. Um, as I'm listening to this, I'm one of the things I use as someone who does content strategy is jobs to be done. Because like you saying, a donor might not really be able to understand the lived experience and why affordable housing is important. But they may understand that the concept of home is so important to them. Right? So, Wow, that must, I can see why that's super important to anyone to have something they call home. So jobs to be done is just the thing I use, which is plotting out there. Really what your audience wants to accomplish and what they're feeling and thinking and matching that with what you're trying to do. Because as you say, we're sometimes communicating with people who may be in their lived experience pretty far from what a client experience has been. Now, that's just something I wanted to add. Thanks.
Thank you, Shelly.
I think that's such an important point of like the concept of home and why when you think about the love is love campaign and why it was so successful. It's, it goes back to this like basic human need, that all people will understand, no matter their lived experience and be able to relate to. And that concept of home is that same idea. So that's why it always goes back to what CSS around, like, think about how do you explain this thing to a fourth or fifth grader? Or, you know, for myself, I have a first grader, you know, like, how do I explain the concept to her and she might not understand affordable housing off the top, but she certainly understands home and she understands love.
See, and I, well, I'd say a lot a fair amount of our team follows. Through lays work. But this quote, in particular, felt really applicable to how to think about community centered audience communications. So I'll just voice over research that does not disaggregate data such as race, ethnicity, disability, etc, may lead to findings that are skewed, and possibly even be harmful when published. If you disaggregate you may find that survey respondents of color, for example, may have opinions completely different than that of white respondents. And this is extremely important. If we're talking about equity issues, our sector is majority white in certain fields within it, like fundraising even more white. So disaggregation is vital. If you don't disaggregate or if you share data that is not disaggregated. You may promote findings that could intentionally or unintentionally be weaponized to further entrench inequitable practices in our sector. You can stick the link to that article into the chat as well, if you haven't read it and are interested. But I think it goes. You know, it really speaks to some of the things that we've all kind of been talking about and bringing up. And especially when we spend so much time focused on donors and those in power in our communications, and don't spend as much of our time if we think about our time is, you know, a pie chart, like how much of your energy is spent on communicating to those within your community. And really understanding their needs, their motivations, sharing their stories, in authentic ways that really speak to core values and to our why's it all, all of these things end up being interrelated. And if we're trying to collectively shift and and, you know, really disengage ourselves and dismantle white supremacy from our communications, then all of these pieces we started, we need to hold all of them at the same time, and really think about what we're communicating and how those communications may unintentionally be used to weaponize. So let me put this into the chat. And then we'll you can move into our next okay, I'm having a technical difficulty.
So, now we're gonna get a little bit deeper into everything that we've been talking about, and, and give each of us some time to think about it and how it applies to each of your organizations. Because so often, you know, and what are sort of hope of these times together, is giving everyone an opportunity to think about some of the things they don't get a lot of time to reflect on. So the first thing I wanted to put to everyone is to collect your core values. And we'll just, you know, maybe spend a minute or two in silence so that you can jot down some quick ideas. But what are the core values of your organization? Do you have explicit values written? Or what are the implicit values that people just understand about you to be true? And so here are some examples. We believe work can be done most effectively. When we build community. That's something explicitly written down. In community centric fundraising, if you're not aware of that organization, I highly recommend. Boulais is one of the founders. And then implicit our community includes Anyone who wants to work together in equity centered partnership, it might not be something that is said in, you know, on the values page of your website. But it might be something people just hold to be true. So let's just spend a minute or two and think about what that is for your organization. So the next thing that we'll take two minutes to think about, is defining your audience categories and subcategories I recognize in two minutes, you're not going to be able to like do this thoroughly. But the hope is to just sort of help get your wheels rolling and will give you a tool to use later in the session or towards the end today. So think about your audience categories and subcategories. So category example type would be a school leader. So impacted, individuals have an education coalition, let's say. And then the subcategory might be types of elementary school leaders. So principals, teachers, students, family members, you know, guardians, those are all subcategories of people within school leadership. So I'll just take two minutes to give you a chance to sketch out some of those. And just for everyone, if you're ever coming to any of our roundtables, we always put the resources in the in the invite. So if you don't end up getting the email for whatever reason, you'll also have it in the invite. And then after the session, we'll post it onto the website. Okay, and then the last one to think about for a minute or two are the lived experience contexts. Role, race, ethnicity, disability, gender identity. As you can see, there's lots and there's, of course more than what we have here. But consider the consider three will usually encourage you to pick like the three that you feel like are most important or most relevant in your context. Okay, so in our final triad share for today is two, we've put you into some new groups, so you'll get a chance to practice some of the things that we've been discussing. So in your new group, you can spend five minutes describing the below your organization, the why core values and audiences which three lived experience, contexts do you feel are most relevant to understanding everyone's needs and motivations? And then how will you describe your why to each of these groups? So going back to what we were talking about, of like home and love and things along those lines? How will you really talk to them about why in this in this more centered way? And then your partners can have a couple minutes to give some constructive feedback?
This? What are some of the things that came up for us? Were there any epiphanies and he has any insight into new audiences that we may have been missing that our triad partners were able to point out to us? Yes, Sarah,
one of my triad partners pointed out accessibility, and especially like in an international organization. Really, if we want to reach diverse and specific audience segments, we might really need to prioritize ensuring that it's always going to be in a language, it's accessible to them. And that that's a huge task that we've been thinking about somewhat, but it's always it needs more, it needs a lot more.
Awesome. Thank you for sharing. Anyone else?
One thing our group talked about was just the preconceived notions that people bring. So we're specifically talking about people of color and immigrant communities and Native American communities. Connection to land, and how, in many ways, you know, there is a deep care and love for land, but there is also that kind of cultural assimilation trying to assimilate into the US economy and trying to push against land and no knowing how exploitive that is. So like, how do you think about your target audiences knowing that there is this kind of hesitancy towards land because of that assimilation?
I appreciate kind of getting some real template templates about how to um, hack, you know, these ideas and issues that I can I can share with, you know, that I can share with the different the the researchers or the subject matter experts to help them to, you know, be able to get access to this information?
Should we want to share our share our framework tool, in case your brain thinks better in a spreadsheet than in the sort of post questions in the slide deck. So that you'll find in the link that we just shared in the chat is exactly what we've been sort of stepping through together the identifying your why, how and what is the first tab in the spreadsheet where it asks you some post questions. So again, you know, to your point things you can take back and share with others, to onboard them into how to think about segmenting audiences in a different way. And then here, it's showing our audience Mapping tab, where it goes through all the categories and subcategories. Here, it's only showing one column for lived experience contexts. But in the spreadsheet, you'll see there's actually like eight or nine and you can just hide which columns you don't want to use. And then something different, you'll see in the spreadsheet, there's a lot of different columns that you can decide if you want to use or what feels applicable to you. So feel free to use it, share it, make a copy, whatever you'd like to do with it, it's it's yours to, to play around with.
So as an aside, we always like it to be known that we do offer coaching, leadership, professional development, communications, capacity, building support for individuals and orgs. We are actually currently trying to fill our comms coaching cohort, we're trying to keep it to a small group of between five to 10 individuals who may be early to mid career, or just need some guidance, thought partnership, whatever the case may be. So if you know of anyone interested or you yourself may be interested, feel free to drop me an email, and we will proceed. Our next roundtable is happening on April 12, will be led by our own Anjali Mehta, and it's about it's called by by hierarchies. And it's about how to change the leadership of your organization from being top down to more inclusive, and changing the way you make decisions within your organization. So if you are interested, we will be circulating an email and also look on our social media pages to learn more about what this session will hold. So April 12, same window of 10 to 12 Pacific Standard times. Finally, we have our survey, we would love to get your feedback because it helps us to continue to iterate and to provide timely, insightful sessions. Please use the link you can also use your phone to scan the QR code and just send us your feedback. We're also going to send the survey link in our follow up email. So if you miss it this time around, it'll be an email as well as the other tools and frameworks that we have shared. Alright, with three minutes left, we thank you so much for spending time with us and allowing us to share and to grow together and community. As you all are exiting, please share into the chat one insight you had from today's session. We appreciate you and hope to see you again soon.