EP 226 - Harriet Hadfield

Ellen Yin54min

Ellen Yin

00:00

You're listening to cubicle to CEO episode 226. With over 122 million active people on the platform every day, YouTube is the second largest search engine on the internet. Our guest is an artist turned CEO who has built her makeup channel into the primary lead generator for her business. Harriet Hadfield, commonly known as Harry is an alias, celebrity, makeup artist, YouTuber and business coach, empowering creative freelancers with the tools and strategies to dismantle the starving artists narrative, by booking celebrity clients and global brands without needing an agent or relying on word of mouth. In today's case study we examine how Harry drove $330,000 in revenue to her own offers this year directly from YouTube. Get the inside scoop on how to create content that speaks to multiple audiences. What takes someone from a casual viewer to paying customer creative collaboration ideas to expand your reach on YouTube, and ways to double dip by turning one monetization opportunity into multiple income streams on YouTube. Whether you publish on YouTube or elsewhere, this episode will help you leverage long form video content to sell more products and programs.

Ellen Yin

01:17

Welcome to cubicle to CEO the podcast. I'm your host Ellen Yin. I quit my job without a backup plan and bootstrapped my first $300 freelance project into $2 million in revenue by age 28. On the show, you'll hear weekly case study interviews with leading entrepreneurs and CEOs who share one specific strategy that successfully grew their business revenue. Skip the expensive and time consuming learning curve of testing everything yourself by borrowing what actually works from the best and brightest mentors. You'll also get a front row seat to my founders journey through transparent income reports and behind the business solo episodes, subscribe now so we can grow together every Monday.

Ellen Yin

02:04

Hey, everyone, welcome back to the show. We have a guest that is very unique from other guests that we've had on the show before Harriet Hadfield. I'm going to call her Harry because that's what she's known by. But if you're searching on Google use Harriet Hadfield. Harry is an incredibly talented celebrity makeup artist. You've done Olivia Rodriguez makeup, you've done so many faces that we all know and love. You're a YouTuber, you're a business coach, you're a fellow podcaster. And what I really admire about you, Harry is you are fighting against the starving artist trope. You're also neurodivergent, which I have loved featuring other entrepreneurs who are neurodivergent as well, because I think that's your superpower, the way that your brain thinks and works is different. And your case study today is going to be centered around how you're utilizing YouTube to really leverage and sell your own unique offers. But we'll also touch briefly on some of the other ways that you're monetizing YouTube. Before we get into that, Harry, welcome to the show. And I would also love to hear your cubicle the CEO story how you made that leap into entrepreneurship.

Harriet Hadfield

03:11

Thank you so much for having me. lol I'm so excited to be here. Yes, to all of what you just said. I feel like my story starts with I guess being like the black sheep of the family. I think a lot of people will recognize we all have a narrative we hear growing up of like, you've got to be a doctor or a lawyer or go to university. Like there's a lot of boxes to check. And I always knew like I've always been the creative kid that was like collecting the cereal boxes to make something random, like anything that got like was gonna get thrown away. I was like, Mom, no, no, like, I need that I'm gonna make Tracy Island, I'm gonna make a jewelry box, like whatever it was. I was always creating.

Harriet Hadfield

03:50

And I think the hardest thing for me like growing up was I was also aware that being a creative was seen as cute like it wasn't seen as a business. So when I think back to being at school, especially school didn't really set me up to be a creative entrepreneur because it was like, What's your plan B? What's going to be your real job like this real job rhetoric. I think it's so painful for creatives, because getting taken seriously. It's not just society at large. It starts at home with our families. It starts with our friends who are also getting nine to five jobs. So I definitely grew up identifying as a creative who. It wasn't till I got to about age 14 I would say I remember my mom got this book for Christmas. It was by really famous makeup artist. Keep in mind this is pre shoe. This is pre Instagram, we still use books.

Ellen Yin

04:40

Wait is it Bobbi Brown by chance?

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