Let people connect to audio. Fantastic. Start welcoming anyone.
Alright everybody, welcome to the courses for health professionals q and a call in the chat below hit me up with a win from this week. What are you grateful for today? What project are you working on right now I want to hear it. Don't hide. It's just a chat. We're not.
I don't buy I can't speak for Jill. I can't come through the screen. So y'all are lucky.
I also want to just talk about renewal, anybody who's coming up on their graduation, which is a handful of people have the time flies, but we would love to do another six months with you. We're also offering a seven month bonus for anybody who renews by December 13. By 5pm. Pacific, you'll get that extra month because we do take a couple weeks off at the end of December, which brings me to our out of office dates. So starting Saturday, December 18, we're always out on the weekends anyway. But through January 2, we will be out of the office celebrating the holiday however we like to do that. So the last critiques of the 2021 year that feels crazy to say, are due this coming Sunday on the 12th by 9pm Pacific. And then we'll post those critiques on Thursday the 16th. And that will also be the date of our final q&a Call of 2021. And then we will see you in 2022 a year just flew by somehow didn't
mean month of November just I think
this just keeps accelerating for me the older I get. I'm like that was one month now. It was a whole year. Awesome. Thank you, Jill for all right. So definitely definitely, definitely want to see some wins in the chat. And then not only in the chat, but also throughout the week for our team that isn't able to join us on the on the q&a calls. I love, love, love seeing your wins on the Facebook group. Y'all are sneaky because you know, sometimes Hannah and I will be getting those on a one on one call. And I'm like, wait a second here, this happened 10 days ago, we're just hearing about it. And you're not sharing it with the world. So don't be sneaky. Put it in the Facebook group, we want to celebrate you. And really that brings me also to our mindset minute today, which is all about imposter syndrome. So I love to share with you guys a nugget from the week from anything, you know, that sort of come up. And and you know, in particular, I'm really inspired by you guys to create these mindset minutes of what's what's coming up what's coming up in the conversations, what is relevant to you, or something that perhaps inspired me throughout the week that made me think of you guys. And imposter syndrome is definitely something that's been coming up now, you know, I'm sure some of you are familiar with that term. Others perhaps are not familiar with that particular term. But this feeling of who am I right, this feeling of who am I? So if you haven't felt this already in your journey? Well, you're about to, you're probably you probably well, right. So I don't know, any entrepreneur that has gone through their entire entrepreneurial journey without at some point, or many, many times feeling that imposter syndrome this like who am I to insert, you know, whatever here, so whether it's charged this amount, you know, be the the leader in the I don't know hypothyroid space in the weight loss space in the you know, anxiety space, or whatever it might be coming up for you. So we were just talking to a client actually, you know, that was was experiencing this and it really inspired me to have this conversation with all you guys because the reality is, well, I'd love to hear in the chat. First of all, if you're picking up what I'm putting down, have you experienced or are you experiencing, you know, have you or are you experiencing imposter syndrome in some way, shape or form? And also let me know if I need to clarify what that means or, or some of the symptoms of what that could feel like but really the best way I think I can describe it as that feeling of who am I am I qualified like this sort of like second guessing like, am I can I do this? And this happens to a lot of people you know, of course that end up not joining our program even because this is such it's such a big hurdle being you know, human beings having a human experience. It's such a big hurdle that for some people they just decide to never even address it never even get over it right. And so they become they just stay small, they dim their light they share nothing, do nothing say nothing, which is the only way to avoid criticism, right? Which is again that big fear of like well, what's you know if I'm not qualified? Well, what's going to happen? Well, I'm going to go on stage and get tomatoes thrown at me figuratively hopefully these days. Yes. Okay, so hearing some yeses from Brittany Of course. Okay, awesome at work and outside of this too. It's always been a struggle awesome. Welcome to being a human being just as well. Yes. Okay, I got two yeses. If anyone else is not driving, I want to hear from you as well. So yeah, so this is super super common in terms of, you know, feeling it so let's let's address that. And then let's let me give you some tactical, you know, ways in terms of how to deal with this because the reality is, it's not some it's something that's not necessarily gonna you know, we're not going to solve it once and then it's like oh, cured, you're cured of imposter syndrome for life. I hate to break it to you, but it's kind of new level, same devil in a way sometimes this new level new devil, sometimes it's new level, same level, and it's like a game of Whack a Mole and it kind of accompanies you throughout the way. First of all, you know, just to kind of state the obvious is, you know, I feel like, you know, imposter syndrome is only had by those who truly care is only felt by those who truly care. Right, and by those who truly are self aware enough to even recognize it, so so so there's a couple of different things. I mean, a, you know that yes, are some people that perhaps would say, No, at first glance, and just either haven't haven't done haven't gone far enough outside their comfort zone yet. So no worries, if you're new, if you're just starting out, you know, welcome. We're about to, you know, we're about to, we're about to shake up your life. But you know, the reality is, if you're not doing something, you're not going outside your comfort zone enough, you know, the reality is, you're not gonna feel it, you're gonna feel it, you're gonna feel completely comfortable, you're gonna feel like you totally got this, right. So if you've been in your career for 20 years, and you're not feeling that in your career, that that sounds fine, right? You might not even remember 20 years ago, when you first started, the early days of that it might be so far out of your memory that you're like, I can do this blindfolded, I go in, I go out, even on one hour sleep, I could probably get the job done. That makes perfect sense. Because you've been doing it for 20 years, it's in your comfort zone. That's both amazing. And it's part of the problem, right? Nothing great is gonna come from that comfort zone. The reality is you pushing yourself outside of your comfort zone, which is what a lot of you are doing or what you know, we're sort of dragging you into in this process, right is going online, being visible, my coworkers are gonna see me my family's gonna see me strangers are gonna see me I'm putting myself out there I am naming myself or calling myself as out as the leader in XYZ space, etc, right. So that is much more where it's like, oh, boy, you know, this, this is new. This is, you know, whether it's the technology pieces new, the maybe some of the content is new, the way you're delivering it new is new, perhaps it's it's a topic that you're very, very familiar with. But it's the first time that you're doing it under your own umbrella, that you are sort of owning that this is you, this is yours, right? So all of that can bring up these imposter syndrome. So, if you're feeling it, welcome to The Club, right? This is a normal part of entrepreneurship. Now, here is the risk, you know, this can lead to a bit of hiding in the corner,
hiding under the bed, and accidental quitting, accidental quitting is probably the most severe, you know, the problem that I really want you to have on your radar. And you know, again, this usually tends to kick in once you go a few steps down the line. So all of this excitement on module one on your topic on your, you know, outline, and this, that and the other and the minute, we need to get into actually sharing it with the world and sales and marketing and maybe doing a Facebook Live, maybe reaching out to partners, all of a sudden, all of that excitement is quickly like there's like a wet blanket on it of fear. And I have a buddy of my quote, like going all the way rewinding all the way back. Should I do this topic? Should I not? Should I pivot which we'll talk about on a whole other call? Because that's a whole other conversation in terms of should I pivot Should I not call it a conversation but to stay with the imposter syndrome part I want you to just first of all, have it on your radar. So if you're taking notes, take notes. Okay, I'm gonna ask you for takeaways, this is your first call with us, we ask You for takeaways after the call. So definitely take notes I want you to anchor this in. So you know, first of all, you know, be aware of it right? Like first of all, call it out know that you are you know that you're experiencing this. Of course, as always, you know, tangent, don't say stock reach out to us. So when you're feeling imposter syndrome, we can help. First of all, this is a safe space. So bring it to the q&a call. Chances are if you're feeling if you're experiencing something, whether it's this or something else, you other people are as well, right, which is what I love about a group environment is that we can all kind of learn from each other. And, and I love this sort of container of like, look, we have never heard we have we haven't heard anything new in a million years. So I guarantee you, you're not going to surprise us whether it is on the q&a call, or if you shoot an email, when you're not sure where this is applicable for or sending a critique or on your milestone calls, etc, etc. Cool. So a couple things that I want you to to consider, you know, just a couple of mindset things. And also, I'm a very strategic person. I'm a very tactical, like, okay, what can we actually do about this symptom? How can we actually solve this problem? So here's what I want you to do. Here's what I want you to think is I want you to kind of reframe anytime that you're thinking, Am I qualified? Or should so and so be doing this instead? You know, the shinza was in 10 steps ahead of me know so much more about this topic. Maybe I should leave it to that man, he should you know what, let me just sneak out the back window real quick. And leave this to someone else. Leave this to the experts, right? Somebody one day you wake up and you're like, let me in charge of this. Anyway, totally get it. But what I want you to think about is I want you to reframe the fact that you don't need to be and I've said I've said it in this in this way, before, you don't need to be the world renowned expert, right? You just need to be a few steps ahead of those that you need to help. Okay, so I want you I want to say that again, because in case you're writing down or case you need to highlight in case you need to underline it because you need to circle it. This is really important. You don't need to be the world renowned expert in your field. You just need to be a few steps ahead of those that you're trying to help. So I want you to think about that as like a bare minimum. This is a Part of the reason I want you to take notes is because you might need that little nugget that you might want to put on a little index card. I love me some index cards when I need reminders where I'm like, hello, this is what I this is what this is what I need to hear. So have that, right, like anytime you're like, you know what, this isn't enough. I'm not enough. My program is not enough. Right? I want you to go back to that. Because the reality is most of the time, but we see and we you know, our coaches, give me some nods y'all team, if I'm right on this, we hear this all the time in terms of you guys, you know, not feeling like you're enough and we see your outlines. And we're like, Yo, this is too much. We got to take out, like we're gonna take our 70% of this and leave 30%. And you're over here thinking it's not enough, right? So trust and believe. And then you know, sometimes you gotta go through it, and deliver it, and then you're going to realize it's too much. Okay, so I want you to think about that. But the second way I want to reframe this is let's just let's just let's just change the game for a second. Like, you don't need to be the, the one guru in your field. You just need to be a contributor to the conversation. Okay, first of all, there's space. I'm a huge fan of you know, I don't even consider competition, right? It's there's enough space for everyone. Blue Ocean Strategy is sort of the term if you guys are Rita holics, like I am, you can absolutely Google that. There's a fantastic book that might be by that name might be by a different name. Maybe Tim can help me out on that. I'm totally blanking on it. But that you know, the reality is there's enough of the pie for everyone. So don't think about, you know, you have to be the one person you need to be a contributor in that space. Yes, you have a unique talent. Yes, you have absolutely a skill and a process and a story that no one else has. Right? So you are unique in your space, and you're carving out that niche in your space. But it's totally fine. If there are other nurses in your space, doing the same thing totally fine. If there are other therapists that are also helping people with anxiety totally fine, right? You're going to do it in your unique approach. So we're going to think about that. Because it's a little bit of this reframe of like, you know, it's almost like thinking there should only ever be one Italian restaurant in your city. Like the goal. Right? Like, can you imagine if you know if your favorite Italian restaurant closed down, because they were like, well, somebody else is doing it, you know, plus has been done? No. Okay. So I want I want you to think about that. Anytime that you're on that brink of accidentally quitting, which a lot of the times it's really hard to pinpoint, because what it looks like at first, right? It only we can only diagnose it as accidentally quitting once you've been quitting for six months or so. Right? But what it looks like to start is I just don't know what to do for this critique. So I'm gonna send it in next week. But I'm not gonna zooms in this week, because I'm not sure Oh, also, I got busy. And you know, that's what it looks like. So if you're catching yourself on any of that, have a real frank conversation with yourself and reach out to us don't stay stuck is the most important thing. Because this is a totally normal part of the process. We expect it because you're doing hard things and we can do hard things and we're going to continue doing hard things. Okay. That's really where the magic happens. And this is why not everyone is doing it. Because the reality is, it's not. It's not easy. It's simple, but it's not easy, right? It's putting yourself out there. It's rejection, it is getting it wrong, it is failing before you succeed. I had a whole conversation with my 12 year old this morning about that, where she got something wrong. And I was like, amazing. Like, I expected you to not do that right on your first time. Like if you did it, you know, and having a whole conversation around failure where it's like, if you didn't fail today, then you probably didn't even try new things. You're probably just doing things you've always done. So yay, yay, fail. Okay, so I want you to reframe that I want you to think about it in a different light. We are expecting you to get the first couple of chances wrong, right? We expecting to you like when we get on a milestone call after your first five Facebook Lives. We're expecting things to go wrong. That's the whole point. Right? We're expecting you to go out there and not die. That is the first goal. Check and check. So far, not one person has died from a Facebook life. Let me just come to the Okay. All right. So with all that said, With all that said, let's jump in. I'm gonna check in the chat real quick before Hannah kicks us off with some questions. Kristin definitely have that feeling awesome. Love it. And this is very comforting, says Howard. Okay, great. I was a little worried. I don't know enough on my topic. I love it. First of all, thank you for sharing that. Thank you for being so real about that. And welcome Howard to your first call. Um, you know, it's, it's, you know, I love having this conversation because I feel like so, you know, we hear that a lot of like, and I don't know that I've had one client that I have ever heard from that has that has told us they never have experienced that. Feel free to let me know if any one of you have never experienced a moment of self doubt a moment of imposter syndrome a moment of not being good enough or your program not being good enough or you know, just doubting whether or not you can do it. The reality is the true the, the you know, if you're going through the process, those of you you guys are every single one of you, we know you so every single one of you in this room has gone into your field because you really want to help others. And so it's a perfectly normal feeling of you're almost feeling like you don't you know, you don't know enough, right? You don't know enough. You don't. You don't have enough you're, you know, it's like you want to give more, right? It's so totally totally common love that we're having this conversation. Okay. Let's dive in Hana kick us off with the first question. Quick questions today, you guys.
Right, let's start with Haley's question. Hi, how would you recommend that I narrow down to weekly actionable items? My parents LGBTQIA plus youth program? Is my primary priority goal to help parents feel better, or is it mainly for the kid?
Yeah, so I love this question. halen great, great question. Because for those of you that, and this applies to a couple of you, so not just for those of you that have sort of parents, and kids, parents and teens, or also I'm thinking about Brittany comes to mind in terms of you have adult kids, and you have, you know, their parents, which are sort of their dependent, maybe for lack of a better word, right, in terms of helping their older parent aging parent with dementia. So whenever you guys have in a way, you know, this is like having to clients, you know, to client avatars in a way, so you are selling to the parent, in this case, and your client is also the youth, the teen the kid, you know, the adult parents, the aging parents, etc. So, when you have that there's, there's a little bit of a tweak that you need to do. So a couple things, in terms of you know, what I would say halen is, you know, especially and for all of you that are in that, in that boat, I was actually just having a conversation with a client. So you want to have in your welcome section, in particular, I would say almost duplicate the work a little bit, right. And what that means is, or just have to welcome videos in a way, so one for the parent, one for the parent and one for the you know, for the for the kid, and because you're going to be speaking to them differently, right. So just like you do in your practice, you're gonna be speaking to them differently, what's important to them is different. And you're going to want to make sure that, especially in the welcome video, that when they get started that they're going to both feel taken care of that they're going to both know what they need to do, in terms of what's actionable, etc, in in your actual, you know, week by week. And you can absolutely also you know, when you send us in for critique, feel free, if you want to send I know, we've already, you know, gone through your outline and all that jazz. But if you want to kind of send it in with some read in terms of what you're going to put in there for either, you know, an addendum that you're going to put in, like maybe if you've if you've designed it all for the kid, then maybe you have a mini, you know, notes for the parent, you know, or a mini video for the parents in each section would be super, super helpful. And I know it sounds like almost like you're creating two courses, but it's really not. And in the grand scheme of you know, running this for 10 years, it's just one extra video in each in each lesson. So my short answer is I would prioritize both of them. You know, because your question is, is my goal to help parents feel better? Or is it mainly the kid it really it's both? Right. And so ideally, you know, if you can have that sort of joint approach, you know, figure out which one is primary, like, just like you do it in your practice, because I know you've got experience with this is if you're seeing, for example, the kid on on a regular basis, and then you're bringing in the parent once a month, or whatever it might be great, your program is going to be very similar in that case, or it's going to be mostly for the kid and then a little bit, you know, again, looping in the parent, or is it vice versa, which is totally fine as well feel free to unmute as well. Halen and let me know if there's any follow up on that or, or if it answers your question.
Hey, Sophie, thank you so much. And yeah, you know, I think, where I get a little bit confused as the program is directed towards the parents, and so the child's not really in there. From a clinical perspective, right? It's like, am I trying to just get the parents to do whatever they need to do, right, in terms of lowering the risk factors for the kid, right? Or is it more processing their own feelings? Because what I, what I tend to hear a lot is like, well, that's not what I believe. And so I'm not going to change my beliefs right around this. And so a lot of mindset work with the parent. And do I just bring in that? Well, here are the you know, here is the reality of if you don't if you're not affirming, if you're not accepting, right, yeah. And of course, that's to be expected. But I guess, is it more about okay, how should I you know, validate the parents most of the program and be like, Yes, I understand. This is hard to understand. This is your there's grieving, there's your kid, you know, or is more like, Listen, you need to like suck it up, because your child is about to, you know, suicide and you need to jump Do you want your kid alive? You know, so I'm just trying to see more like this. I hear
you. Right? Yeah. Or Okay. So we'll remind me your mission statement. If you have it off in the pop quiz, y'all. What's your mission statement halen?
Okay, so my help parents, I help parents. Oh, my gosh, this is embarrassing. It's okay. I hope
you guys will memorize it over time. But definitely I would encourage all of you guys had to say to yourself in the shower in the car until you have it memorized. But yeah, just just see if you can dig it up and if not team can get it to me as well.
Okay, but it's basically you know, helping parents support their LGBTQI plus youth in such a way that you know, they'll be confident in their
future. Okay, so the youth will be confident in their future. The parents Because the parent needs future. Okay, got it? Well, and so this is, you know, I love this conversation. I'm so glad you brought this question up, because in a way, we're sort of going back to that first document and that second document in module one, and I'm thinking, you know, let me ask you, you know, are the are the people that you are looking to serve? What is their primary reason for coming to you? Is it that, you know, they're like, surprise, I have I, you know, I have an LGBTQ I youth and I don't know, what the heck, what do I do? Is that it? Or are they further along in their journey? And is it something else that they want?
It's mostly the parents are having a hard time accepting it, okay. Or even believing it? Just most of my parents are like, well, this is a fad. This is candy right
now. Got it? And so and what do they want? Do they want to? Are they saying Help me accept it? Or are they saying help me change my kid,
they're kind of thing helped me, you know, change my kid or helped me kind of like, help me figure out a way for them to stop misbehaving, figure out a way to you know, get them to stop. Okay, having all these I guess, you know, self destructive behaviors that
okay, and which are the self destructive behaviors,
just like not going to school feeling isolated? Depression, anxiety, you know, not wanting to be gutter?
Yep. Okay, so that helps a ton. So based on that, you know, what I really feel like is, you know, your tough job, and I commend you for this, first of all, thank you for doing this work in the world. Like it is so needed, it is so important, and just ginormous hug, because, man, I will I want, you know, I want it to be like, how can we scream this from the rooftops? Because Holy cow, do we need this in this world? Okay, so on that, you know, on that front, your work is cut out for you, girl, because, right in the program, it sounds like you have a little bit of a connecting the dots of like, where they're starting and where you want them to end. And so, you know, there's only so much that you're gonna be able to do in a certain timeframe. So whether it's eight, you know, I think eight weeks is great for a start. And then I would love to work with you on a back end program as well, where you know, it's not going to be everyone that goes through your eight week program might go into a six month or a year long, that is like, okay, got it. Now what, right, because there is going to be a lot of now what there's only so much that we're going to be able to do, it sounds to me, like the connecting of the dots that you really need to do is get them from, you know, this, you know, hope maybe or fantasy that this is not really this is not really a concrete thing to acceptance. And, and that honestly might be, you know, that might take you the first six weeks, if that makes sense. I see. You know what I mean, things are dependent. Yeah, yeah. So like, you know, just because of who you're telling me is coming to the program. Now, if we have like a back end program, for example, with people that are absolutely, like, they're on board, they're done fighting this thing. They're done, you know, grieving this thing, or at least, you know, I mean, you tell me, you're the expert, maybe maybe that doesn't end entirely. But you know, they're through that first initial phase of fighting it, then great. Now we can, you know, we can get into some more complex things in terms of how to support how to, you know, next level it but it sounds to me, like we've got eight weeks to really get them to acceptance and understanding and teach them everything that they need to know, so that they can have that connection. Is that right? Yeah, I
guess you're I guess you're right, in terms of it's it's really the length of not the length of the program. But you're I'm trying to get someone who's rejecting to become young, except to become a first ally and bivalent. Right. Yeah. I think that they're supportive, but they're actually ambivalent.
Right. Right. Right. And so So I love that. So your question was really like, do I go to tough love? Or not? And yeah, and that's, you know, a little bit up to you in terms of what's your style? What's your approach that said, you know, it sounds to me, like you're getting someone that is very early stages, in terms of like, this wasn't even on their radar, and they're still kind of hoping, wishing it wasn't so. And so we can only do you know, I mean, again, it's sort of I would say, there has to be in order for you to even connect with the parent versus for them to reject the, you know, the program entirely of like, you know, is really, you have to meet them where they're at, in terms of, you know, of really, and, of course, you're the expert, in terms of what your approach is, but it sounds to me, like, right now, they're grieving that, you know, this, that in the other, this future that they've envisioned is not going to happen, it's going to look differently, and they're still fighting and rejecting that. So it sounds like they need a lot of education on the topic. And it's really all about them. You know, and more so and in terms of now, where the kid comes into play, you know, perhaps and this is where you can decide, you know, how much of this you want to do is, and this is where, you know, and again, I'm going to, you know, punt back to the coaches as well who are fantastic at this in the critiques but it really is in terms of the quick wins and I think I think for you for everyone quick wins are important when we're doing module one, but for you I feel like the quick win halen would be if there's anything that you could teach them in week one or week two, that would be you know, something that would give them that connection with their with their child. So you know, something like a communication lesson of like, how to talk to them. How you know, whether There is no question to ask them and, and, and how to have that conversation with maybe without maybe with them being silent cuz they're not educated enough to even jump in, but to really truly ask their child X, Y, or Z, and to just listen and that their homework is really just to listen. And just to journal later on how they felt about it, you know what I mean? Nice. Yes, that gives me a lot of clarity. Thank you so much. So yeah, you're so welcome, girl. This is a great question. Great, great topic. Thanks for bringing it up. All right, awesome. Hannah, who do we have next?
All right. Next we have Jessica, do you know if there's any difference in reaching to do Facebook Lives during the day versus at night? Or weekends versus weekdays? Yeah,
just I'm glad you asked that question. So, you know, yes, and no is a little bit, you know that the reality is, it's always gonna differ for all of you guys, based on your target market. I like to say the best time for emails Facebook Lives for anything is when you can do it. And when you're going to do it, when you actually are going to achieve it, right. So I don't want you to, you know, I want this this business to fit your life. And I don't think it's going to matter if you've got 10% more viewers if it's going to disrupt your schedule. So my approach to it is we do split tests. And you know, like, we're looking for example, right now, we every time we do a virtual conference, we're right post virtual conference, and our team is going to be looking at stats this week. And we'll look at them next week in terms of what emails got opened more which subject lines worked better, you know, that the 10am Send work better than the 5pm Send, we're going to nerd out and look at all that. But hey, I want you to think about the fact that we're much further along. And we have a lot of people on our team and a lot more resources that we're throwing out at this or spending a considerable amount of money on Facebook ads, etc, etc. So it makes much more sense for us to dial into that minutiae. That's number one. Number two, I really feel like I mean, a, you know, for a million years, we didn't even do that. And I still, I refuse to I'll do a Facebook Live, when I can do a Facebook Live. I still even though we know that our you know, our clients, a lot of them work full time, our virtual conference was still during the day. Why? Because that's when our team works. I'm not going to have our team come in in the evening and weekend to work. So So think about that. So what I want basically all of that is to say, just don't worry about it. But if you want to track it, I am a super fan of being nerdy with stats, I love that kind of thing. So if it Jazz's you up, genuinely, then grab a little spreadsheet and do one, you know, do one on 10am on a Wednesday, do it at 5pm on a you know, Friday, see what happens and just start painstaking taking stats. Now of course, you're gonna want to collect data for a while before it can really mean anything before it can be readable. Right? So because, you know, there's you're comparing apples to oranges kind of every time you have different subjects. You have different energy, your third Facebook life is always better than your first one, etc. So that's my short answer. Does that help? Just? Yeah, that's helpful. Yeah, good. Okay. You're welcome, girl. And for you, in particular with young kids and everything else. The most important thing is just getting them done. Right. So if you have a pocket of time, and it happens to be on a Saturday morning, or whatever, when your kids are napping, that's the perfect time.
Yeah, I think I find myself overthinking it and like yes, in the middle of the day, and like that logon plan are gonna happen?
No, it's not gonna happen. And that's the thing is like, the biggest part is like, really, this business needs to fit around your life and around your schedule, not the other way around. Perfect. Okay, good. Great question. Hannah. What's next?
All right. Next up, we have a two part question from Brittany. Number one, if someone would let me write an article for their website or blog, how do I go about linking to my information? What if they don't allow that? Would that be more for name recognition? I think I might need to make myself more Google Mobile. Any tips on that?
Yes, yes, yes. Yes. Yes. Okay. So I love that question, Brittany. So first of all, on the Google Font, that's a whole that could be a whole other ballgame, which is, you know, it's all you know, search engine optimization, SEO, and the game on that changes all the time. So, but here's what I know about SEO, just after from for years and years and years on our help site in particular. You know, we have a lot of blog posts, Google has changed its algorithm multiple times. So we've been in that game for a long time. Here's what I know, here's the succinct sort of good news. And bad news is that quality of content always wins. Yes, you can gamify it with the Yoast plugin and this that in the other guys, you don't need any of that. The bottom line is good content and what the client experience is always wins. So I would say don't Don't be doing any fancy. You know, don't be hiring SEO people, you know, SEO, SEO Blackhat marketers or anything like that, because it's just going to lead to more problems. What I can say Brittany is yes, exposure at this stage of the game when you guys are new exposure never hurts. So you're in a position where I would say yes to just about every opportunity, Frank because the quantity is going to matter in the early days like you can get pickier as you go in terms of only submitting to certain publications, etc. But in the beginning, the quantity is going to matter the amount of time that your name is mentioned along with your topic, right so if people are Googling, you know, dementia, or whatever it might be having your name come up is going to be helpful. So, you know, nine times out of 10 I, first of all, I, you know, I've never heard of them not being able to link anything not being able to link one thing. I've never heard of such a thing. But if that's the case, then I would just put your entire name and maybe the name of, you know, again, what you call yourself, or the name of your program, you know, founder of, you know, and the name of your Facebook group or whatever it might be, so that it's gullible so that it's findable. And but again, I can't imagine has this actually happened, Brittany, or is this just a hypothetical?
It's a hypothetical. Okay. I figured we were dressing. I wrote in the chat. I got one that is gonna let me write an article for them. Yeah, that's right. I could link I just open the email.
See, I know, I know. Okay. Yeah. So that's okay. I mean, I'd love it. You know, we can get into those dress, rehearsing tragedy things, and that's just such a common human thing. Like, what if it doesn't work? It's gonna work, it's gonna be fine. But I love that and I love how quickly you're moving with that. Because the energy, that confidence that comes from you doing it and winning is like, boom, it's like refuels you to be like, You know what, I'm gonna do this 10 more times, let me know, for those of you in the chat, especially for our newbies post in the chat, if that didn't happen to you with your first Facebook lives as well, where it's like the first one you thought for sure you were gonna die. And then once you didn't, then you did several more. And you're actually like, you know what, I think this might be okay. I think I might actually make it. So that's awesome. Brittany, I love it. So yeah, so you know, let's, let's go get two or three more. Let's, how can you do five by the end of next week?
Yeah, I can do it
done. And then posting in the Facebook group when you do it and to celebrate okay. Okay, awesome, girl. Ariana, what's next?
Alright, second questions also from Brittany, can you speak to the quick cash injection? And how do you how you would approach pricing? I've been thinking about trying to do this and whether I'd find offer any support?
Yeah, first of all, great question. And I love the quick cash injection. Matter of fact, for especially for those of you guys that are just starting love, you know, the quick cash injection, anyone can do that at any point in time. But yeah, go through that. I would say two things. Yes. offer support. So in a way, you know, I mean, Brittany, you you, this is your first you haven't you don't have clients in your in your flagship program yet, right? No, okay. So let's do this. Instead of, you know, let's do this as a precursor to. So I would say use it as an opportunity to get it jump started quickly, maybe offer us a slightly lower price point than you would and but make it the same program mostly as a beta for you to kind of test it out, get in there, get in the weeds, roll up your sleeves, and and fix any kinks that will come up and they will come up. So what's your price point? What did you decide on for your price point?
Initially? I went with $2,000. Like, okay, guys recommend?
Yeah, you can absolutely use that for the quick cash injection? You absolutely can. How does that feel? Or do you feel like you need to? Well,
I mean, if I was doing something for 30 days, but I'm missing, I'm saying you're saying not to do that you're saying to do for eight weeks? I mean, I guess I could do that. Because that's what I that's what I really want to do is I really don't want to just get like five people to go through this thing and help, you know, and make sure it's working.
Yep, yep. Well, and you know, and I think you can, you can also combine the strategies in a way, so you can do it for eight weeks, but use that same languaging of the, you know, the Quickstart. So the quick cash injection, that you can use the same languaging of like, I'm looking for five people, you know, and you can just say 60 days instead of 30 days, and then, you know, get them rocking and rolling. Okay. Or, you know, if you felt like you could cut off your program halfway through and sort of amend it for that, you know, first 30 days and then upsell into the other one. You absolutely can, but I like to keep it simple, especially to start.
Yeah. And I wasn't saying yeah, other thing I was thinking about was, you know, the contract and having them sign this, and then the sales call, right? Because it's, I mean, it's super important to screen the people you're letting in Yeah, I guess I could still do that, like tech, like, mute them.
You absolutely can do a sales call. Okay. Yeah, you could. So you could do either one. I mean, the reality is, you can also screen via DMS, with with you know, so it just depends on, you know, how much screening and what's important to you, you're going to, the more you kind of do it, the better you're going to get at it. So, you know, we're able to do sales via DM, but the reality is we've done so I mean, I can't even count how many sales calls we've done as a team entirely over the years. And so we're bringing all of that experience. We're now in a DM we can get straight to that conversation. And we can ask what's important and we're looking for multiple things. We're looking for personality fits, we're looking for, you know, knowledge and expertise we're looking for, what's their drive, you know, are they impact driven, etc. We're looking for all these different things. And we can do it very succinctly with very succinct questions in the early days that really did take a lot of questions and a lot of time and that so you're going to have to your flow in terms of and listen, you are going to learn, every single one of you will probably learn this part the hard way, you're going to let in a couple people that shouldn't have been been let in at some point or another. And that's what's going to refine, you know, who you should, what your criteria is happen. It's happened to us twice. And the whole team learned the lesson and we're good. Now check. Does that make sense? So yeah, I wouldn't, I wouldn't worry too much about it, I would, I would, you know, do your best to filter and make sure that it's the right fit. And but that's part of the early days is like all of it is, you know, doing all of it at once and making some mistakes along the way. That's why I think Do it, do it for do it for 2k Do it for 60 days, and do it, you know, start the conversation via DM and if you need to take them to a phone call, then take them to a phone call, you know, from the DMS
and I can put in like some copy stuff into Facebook. And have you guys looked at and maybe sure for is it for the quick cash injection? Yeah, for like the DMS I'm gonna do okay. Yeah, for sure. Yeah, you have the templates?
Yes, definitely start with a template. So if you want some tweaks on the template, post those in there, but definitely start with a template, and then tweak from there. You know, I feel like 80% of it should be like what the template says, and of course, you know, customized for your thing. But we have it took us a lot of different attempts to get to that point as well. So, you know, our DMS, we're constantly tweaking them. But you know, the reality is that that 80% of it is is what it is. Okay, yeah, I'm excited. When are you gonna? When are you going to start that? Uh,
that's a great question. So today, about tomorrow, tomorrow? Oh, okay, on
the 10th of December,
I will strongly consider it. Okay.
Well, then let us know by tomorrow. How about you make a decision on when you're going to do it by tomorrow in the Facebook group? Okay.
All right. Sounds good.
I'll settle for that. Awesome. Great. All right, Hannah. What's the next question?
All right, our final submission is from Teresa. So I just submitted my first draft call and convert and was looking at Module Three. Why wait? I'm wondering if and when I set up something not sure what for when I get that first sale? How were where
would they pay? Yes. Okay, so I don't see Teresa on the call today. But maybe Hannah, you can post it in the chat and then also maybe shoot Teresa a message. So she's got it as well. So module two, you're gonna see the tools document in there, Teresa is going to walk you through that. The short answer is you know, when you guys are taking payment over the phone, you probably could enter it into any payment processor, we use stripe is what we like it's charges you it's the the pretty standard fee, which is 2.9% stripe, technically, in terms of service needs you to integrate it with a shopping cart or with a you know cart of some sort. Now, you know do do with that what you will, we have had to enter things directly into stripe before and have enough no one's died. But that's technically against the terms of service. So one of the carts that is the most user friendly and easy to set up is Thrive cart. And so we have that all in the module two documents, and you can you can check that out. And of course, you know, new software's are coming out every single day so you can look for any you know shopping cart for online e commerce, and use whatever whatever it is that you want. A lot of our clients are using what they're already using in their practice, whether it's square or some other type of payment processor, any is just fine. The standard fee on those are pretty much 2.9%. So you know some charge more some charge, I don't actually know of any that charge less other than maybe if you go directly to your bank, I wouldn't worry about that. It's the cost of doing business. I think the ease of using something that's easy to use is worth every penny of that 2.9% And once you're doing millions in revenue, you can worry about seeing if you can lower that. Cool. I hope that helps. Awesome guys, this is a great, great, great call today and would love to hear your takeaways. I want to welcome Howard to the call. Welcome. Welcome Devin to the call. Since you guys it's your first call. Love seeing all of you guys on here, Christina, great to see you. And I want to see a lot of you guys. Also if you're coming up for renewal, I know some of you popped in late. Just to remind you what Jill said at the front. We would love love love to see you for another six months in the program with us for another seven months if you're joining us right now by December 13. So definitely reach out support at Sylvie McCracken calm and we'll get you all dialed in and make sure that we've got you on board. And in the meantime Jill is going to kick us off in the Facebook group with the takeaways post I want to see you anchor that right now before it is it leaves your head while it's fresh in your head. What one takeaway Do you have from today's call? What one distinction? What one nugget? Did you write down either from me answering your question or answering somebody else's question or from the mindset minute at the start? If you missed that, definitely watch the replay. I will see you guys next Thursday. Looking forward to that and in the meantime, don't forget to send in your critiques by this Sunday night. That will be our last critique of this year so that we can let our team rest and rejuvenate and be ready to start and start 2022 insane With a lot of energy for the year cool All right guys, I would love love love to see your takeaways in the Facebook group. I already see some over here right now. Kristin, thank you for that that I don't need to be an expert. I just need to know a little bit more to help people. That's awesome. Alright guys, I will see you in Facebook and see you next week. Bye for now
