I feel like you just gave me permission to keep my Spanx in the back of the drawer to keep my bedazzled jeweled high heels in my closet. Because I, you said something so smart. And I don't want anybody to miss it. But if you really think about having a gala, you're going to attract gala type donors. Yeah. But if you have a huge vision that is going to change the face of your mission of your beneficiaries of your community, think you're also going to attract visionaries who want to be a part of that. So the challenge becomes, which one do you want? And we're saying, we think that the space is rife for disruption for growth potential over here, when you take that big leap of faith, so I love it. Excellent. Okay, my my do this not that is really talking about digital. I mean, never before in our history, especially with something like COVID, have we seen such a massive movement of so many people going online. And so what I'm saying is, the digital playground is real, and it is here to stay. So we have got to level up our digital game, not only to expand our fundraising, but to expand into virtual community too. So if you're really employing this digital first thinking, it's about how do we look at everything in our shop through the lens of how we can run it through a virtual channel. And so I used to think of marketing this is this is old Becky, this is old, who is a marketer, like even just years ago, I used to think of it so much as Okay, I've got my website up, my website looks beautiful. We've got some social channels where you know, occasionally posting on those. And it's typically event photos to your point before and I am like lapping the palm on my forehead, and all the times that we have missed out on having so many connection points. So it's really about going further, we can't just rest on our website and having these really passive channels, don't do that. Do ramp up your website, update it often. test out your calls to action frequently, build an email list, share content, you are an expert in whatever your nonprofits mission is, you have expertise in there that people want leverage that this is not just a pull type of mentality where we're trying to pull donors into our mission, we have got to be in this push pull mentality, where we're pushing valuable content, information, engagement opportunities out to them, and we want to pull them alongside us to come along and be a part of this massive miracle. So this is what we're saying, you've got to level up and really put some investment in your digital strategy. And I'm not just talking about a financial investment, though, I do think you should be putting money in your budget for either a digital media specialist for ads for, you know, anything you could do to help with search engine optimization, but I'm talking about your time, your time is such an incredible asset. And you need to be spending that time building community online. People are there and they don't even know how to connect with you until you push beyond the event wall beyond your office walls beyond your tiny little community. Well, I