Have we destroyed how this event happens? I mean, me, I know for, I don't know, a couple of years. Recently, we met again, and then I was speaking about what I am doing. And one of the things was the FCC. Visual,
wow. would be great if we could speak here.
And that's how it started. And we were exactly looking for this month for a speaker. So Amy, Shama, Canadian, Japanese,
German,
born and raised, Japanese, German. I've been in Tokyo for nine years now. I originally worked in fashion as creative director for different brands, and more recently have now joined to grow as one of their hybrid producers and experienced design departments.
Yeah, thank you.
And I'm Kishi.
I'm really glad to be here. So I've never been in this area. I knew the sub area over there. But I just hate something here. So I'd like to talk today. So I have been here. Yeah, obviously, I'm Japanese. And I moved to London 10 years ago, and came back last year to rejoin the original company I used to be, which was a while. And so now I'm looking at the division of research and development for our industry, our company, because our company is TV, commercial production company. So we've been here in Japan for almost half
a century. Yeah, half a century, more than 50 years ago. 50 years. So we've been here, but TV commercials, you know, is now almost diminishing. So we have to find a new way or new business for the future, or for our next generations future. So my mission is to find out what will be the next worry the future. So that is the thing. So thank you very much.
Right. And it means the last Emile Denichaud Denichaud. Okay. Sounds French. But
yes, my father's side is my mother's side is Italian. Born in South Africa, I grew up in Canada,
but did three degrees. One I started off in classical animation filmmaking. That was in Canada, the second one was in bdrc simulation design, which was
and the third is not going to complete when I'm halfway through my PhD, focusing on fashion, but in the sense of geographies, and how spaces become places within people's minds. So to what extent do Japanese fashion districts influence the aesthetic eye of Japanese fashion professionals? So this this notion of how we trace the path of the city is a reflection on or is that a curiosity. And you will often find this happens the first time you go on vacation, or you're in a new part of town. Without an agenda, you will have an inclination of which way to go. So I'm working with Keyshia and me, I work in the Research and Development Division as well. And I was curious and excited to be able to participate with the FCC have come to a few of the sessions and seen people talk and give quite interesting discussions and presentations. But I thought that the format of the fireside chat, which was originally developed by Eisenhower, for television, interviews, and also for him to become more accessible as a president is a really great format that I've seen used in tech conferences and individual conferences and Ted Talks, to really bring in the knowledge of the audience, and also for us to share information, and hopefully you will become an author. So I think that speaking in front of people with just the PowerPoint presentation, you lose out on the ability to access. So
thanks very much. I think that's
enough introduction. And now we need to fire. Yes. So
first, I like to ask the audience a few things. So how many of you are in the media industry? How many? How many here are within their company have a division or a person that is actively thinking about five years from now? Do you think it's worth it? Okay, no other questions more controversial, based on your knowledge of Japan, and specifically, would they be talking about Tokyo now? Because I'm not aware of the country as a whole. And I think Tokyo is a bubble in terms of demographic and the ability to change, which isn't already intended. Based on Tokyo, how? How many of you think that they're ahead of the curve in terms of media relations and use of technology? So everyone thinks they're behind. Right? Do you think that is due to paper based bureaucracy? Or do you think that it is a lack of knowledge of how to run with, with the normal way or the western or even the effective way of interfacing with customers and businesses?
trapped, trapped in high bounce practices, impervious to change.
So see, and want to eat it?
I don't need it.
They haven't needed it.
So I'd like to ask the same question of Kishi, and me in terms of their experience, two very different people and both have recently returned to Japan, in terms of what do you think that the some of the key issues that do agree with people in terms of the reluctance or the lack of need, that Japan at one point was looked to as a point of creativity, which still is, but from a media standpoint, we're really kind of trying to catch up.
think that a lot of it has to do with the top down system in the companies that doesn't allow for young creatives to have a voice. And so this is a big problem, because we're dealing with a market of centennials and millennials that we need to reach a message towards, but we're dealing with, you know, different directors or managers that aren't allowing that message to go from the bottom up. So I think that's one of the main issues here in Japan, also, I think, there is a cultural barrier as well, where people are afraid to share an idea be different and stand out. And perhaps that's a part of the, you know, old kind of Japanese social culture that's kind of transcended from generation after generation and trying to break that I think is, you know, our duty in a way, what do you think he should?
Yeah, I think everyone said, I think it's right. And so the, for me as a native Japanese, so the most my biggest issue, which us or our younger generation have is to express the feel, or express the opinion in front of people. So we like sharing our thoughts, or our say that empathy to the others, however, to express the opinion is a different thing. So you can look at the, like, the voting system here, in Japan, it's quite, most of the people are completely silent, or most people look like, they don't have any strong opinion towards what they actually think. However, they're just looking at someone else, your friends, or some others, to see, to assess what is the right things to behave. So what is, you know, the right attitude to be here? So we Japanese people, in general, has some sort of lack of identity as a person. So I shouldn't say so. But actually, it's a we're the people who doesn't have any individuals sometimes I think so. But having some sort of, I would say that aggregated individualism, so it's quite strange, or quite unique country, in the world. So I have never seen the country like this
challenge is all about. So I'll challenge that assumption. In that, I would say that, why do you need to focus on the centennials and the millennials because the people with the money who are going to spend your product, people, right, and if there's one trend that is becoming very visible, especially say the financial services market, it's that older people are chasing of the much more differentiated part Getting returns from their investments, they depending on their investments and pensions for their for their income, right? So they happen to become much more discriminating about what actually gets a return on what the consensus is, number one, number two, there's a, there's a breakout in their lifestyle choices. So the assets that they've gathered over their lifetimes, they hold the bulk of assets, not the old people. And they're prepared to spend their hopes and incentives with the government. And then try to spend it on quality. Go for that cruise,
go buy that Ferrari, do whatever. So wouldn't
maybe do it, don't you think that that kind of drive
sits true? You do see that, especially in the UK, and I don't know how the Japanese pension system works in the sense that they have a legal legal mandates to increase the interest or decrease the pension payout based on the regulation. Right? Right. And a lot of wages aren't, which is, which is UK and in Japan might be an issue. But if you think about the how much acumen and how much agency financially they have, in order to spend their assets or to rearrange them, you often miss the Big Whale, which is that millennials will be in the history of finance, the largest inheritance owners, they will have more money than any generation before them in about 15 years. That is very true. But I mean, as an overall, right, I mean, there are going to be some outliers in those statistics. And you know, we can we can p value hack about as much as we want. But I think that the idea that T shirt was relating to is this idea that people were looking specifically in Tokyo, or Japanese standpoint to see what their neighbors or their peers think about. Even if you take the older generation, that peer evaluation is moving more and more away from mass media, and more and more towards whatever first is everyone's third space, which is a traditional spin off the idea of a cafe. And the modern movement of being alone as an individual is accepted. That's the phone. That's the personal curation of who we look to, and who we compare ourselves to within our social skews. So the idea that you mentioned of the older generation spending off all their assets makes a lot of sense, from their perspective, because they their status and their level within their social circle is based upon brand allegiance, spending power, where we have vacation, and what do I do? So this idea that the children have left the home, maybe for the parents are retired, and no longer primary caregivers, and they have the start finding people who started attending and having worries, so to speak. With the younger generation, it's not so much a brand identity, but it's a an experiment, the documentation of the experiences has that currency of school or currency of acceptance, that is much more prevalent than, say, the car or the house where the acoustical that you have. So moving forward, there might be a huge amount of influx into the economy, purchasing from the older generation, because they really know how to do. They've had a long time working, and now they don't want to spend that they have ideas of what they want to spend it on. Whereas the way to tempt for the way to influence a trusted peer advisor, for someone who's younger, is not tested or known yet, we don't know what the financial and traditional GDP structure that forced and influenced the way of consumer spending spinning paths, and that constellation of them being the center, the brains the affiliate with is even going to be effective in in a way where, you know, 90% of people use this term web grooming, which is I'm going to spend 90% of time researching before I buy that one thing. Right? So this is why I think that the traditional media to influence those older generations are going to be an effective because the high flying and the affinity so to speak.
Yeah. Well, one of the reasons it's kind of legal, the structure reason of Japan. Have you ever heard about that? inheritance tax?
Yes, yes, yes. Yes, I
think so. So if I'm getting, yeah, I'm getting older. And I like to pass my wealth for example, to my kids or my, you know, the children. However, I can't do that because of the tax system here. So I I have to spend all the wealth, which I earned in my past, before I go into, so that the tragedy of say so compared to Italy, for example, so they don't have any such kind of tax at all. So that's why so, the medieval cities are still there. So, in Japan, especially in Tokyo, so we have been brought up as a scrap, and Bill is really good thing. So we have been taught like that maybe one of the reasons why they told us like that is because of the tax, the government wants to get more money. That's one of the fundamental thing, another thing is as you mentioned, so the the view or the value evaluation for consumption is sort of different from the older generation, or the newer generation, between the bees. So, our parents, generation, they are so so much value on consumption. So what kind of things they buy, what what type of car they have, that determine their identity. So because of that, so the they say define themselves as a successful person, no such thing. However, nowadays, the younger generation with less and less population, so they don't have any say that confidence, to consume something to define themselves. So that's a kind of tragedy to say, Why Haruki Murakami is so popular in Japan, because the younger generation, especially for me, they kind of gave up to getting richer, to define themselves as a successful person.
So yeah,
just add to that, I think what it really comes down to is the older generation defines their value and their stance in society based on their physical identity, their physical world, what they have the material goods, the different, you know, things that they use their financial, like older money towards, whereas younger generation, they base their value and their social status based on their digital presence, their digital identity. And I'm sure most of us are everyone here on Facebook, or Instagram or other different social media platforms. And it's true, is we all filter what we put up there, we show what we want other people to see with our digital identity. And so I think that's something that's quite interesting, that divides the two generations in terms of how they, you know, spend their finances or money that they earn, or how they live their lifestyle. And to answer or go back to why the millennials institutions, the younger generation are important as well, as we all know, we have a very, very, like, you know, state of national state of emergency in the sense that our population is, you know, drastically declining by the year 2025, I just read, it's gonna be at minus 1.2%. That's huge. So what's gonna happen to all these businesses who's going to pay for the GTR, who's going to pay for everything that's been that circulates and operates in this country, especially because we have such a limited amount of, you know, immigrants that we're allowing into the country as well, who's going to take care of, of these older parts for the older generation, who's going to service them? So for me is we need to, like, create new types of advertising new types of messages, through our brand messages through our, you know, promotional advertisements or campaigns or different applications that we will have to kind of drive I think, a movement of people.
I think we're
on the cusp of a new generation, which we're going to call a mid dockside. Because for them, everything's meant oxide.
It's really sad.
The generation won't go to Juco. Because they need to be able to get in university because University is rapidly running out of money. And they'll take anybody with cash, who can attend toward a pure die. That's a different world. That elite will won't change, but the rest of the country will change. So these young people are going to be like the Chinese Emperor is the one child policy where the kids are spoiled is coming next generation are going to be like that. They're going to be free agents. like baseball players, you're not going to have loyalty to one company, they're gonna have trouble mobility, they're going to be very self centered, it's going to be very, very different rules. What we're seeing now with millennials is one particular thing, which will pass, what's coming behind them, is gonna make it very much more recent new information is not going to come from traditional media, TV, for the TV, ad business, you're gonna have to be in a different business.
interesting idea, but that is unlimited upside generations easier term is that they also have the ability to self podcast and create small, I'd say societies as opposed to communities around their view of this second coming of the need, right? Not in employment, training or education. And if you look at, you know, the YouTube vloggers out there, it's not small. I mean, there is a huge global phenomenon of people, really, given the ability to exist, so to speak, without having to work so hard, the more likely you are able to very comfortable with expressing their views, and they find out that even you know, think about it when I look at a YouTube vlogger. And I say, Oh, he got 12,000 subscribers. so small it is, but like, you know, a few years ago, if you said every week someone 12,000 people watch what I say, that's a motivator. Right? Obviously, it's not 1.2 million. But, you know, the fact that we're talking on this scale, is huge. And as we see the oligarchy of the internet, remember the Big Five, which are Microsoft, Apple, Google, Facebook, Amazon, and then the outlier, which is Tesla, creating more and more platforms now that enable people to express and to build these communities and to build this society around them. Zuckerberg during his f8 conference this year, said, in a world of increased automation, we will see people with a huge abundance of free time. And the contributions that they make to art and society will be greater than the traditional measurement of the GDP financial impact. So if you hold that in your head for a moment,
then
what are the Japan adapts or not? Whether they take a fork from what is happening in the region, it will still be an influence that is felt by the people who are growing up with these tools. I don't think they're better at religion than we are. But I do think that the commonality of something is very instrumental in how they view themselves in their place within their groups. It's talking about
a global phenomenon,
I wouldn't consider that we're possibly looking at a global phenomenon, which is that we're actually almost going through another Renaissance. And then we're moving from the 20th century. And we're still in the cost of moving to the 21st century. And in doing so, we're in that going forward and back and forward and back on one spot, like checking what's behind to move forward. And I think this is just a first foundation for the 21st century. And then what we'll spin out that will be a whole new paradigm that we haven't conceived yet. What are your thoughts on?
Actually the maybe I'm not answering your question, but so I totally agree with that. So we're in the middle of changing like, essence. So I told you a kind of pessimistic view. Yeah, just five minutes ago. However, at the same time, I have a really optimistic view for the new generations. Because, as I see, so the younger generations, maybe mental side generation there, but mental side generation is not happening only in Japan. So that's happening either all over the world. So now I can see less barriers between the country or the regions. So now the generations, especially the younger generation, they can communicate each other much better than our age, our generation. So that of course the internet helped the social network health and so I have a Huge hope for these younger generations to change the world. Finally, to make a better world, I will say, so we, our generation still have some sort of prejudice, so that you know, the regions or the politics or etc, the business or economy, that would be the obstacles to growth itself better. However, the world is already connected in the connected, and especially the younger people who doesn't have any assets yet. But they have some commonality as, as he said, so they can share everything through the YouTube or Facebook or whatever, or the gifts. So animated k for the means, having seen that, you know, the many internet meme started from Japan, for example. So there's no, I say that no language barriers. So everyone, the younger generation on Reddit, or whatever, the channel or wherever, so they can admire the creation of the creativity of the younger generations as a same global, Jose, the common community. Yeah.
I was just saying, you know, we have the emoji. And that's something that we need to remind, you know, Japanese society that Japan is a really innovative country and hold so many, like, you know, incredibly talented individuals, it's just giving them that spotlight, that microphone, that stage to kind of express themselves. And I think that, you know, hopefully, universities and different, you know, community colleges, or even some companies start to create these programs, where you're really kind of bringing in, whether it's internships, or doing special exchanges, and allowing people to, you know, create or co create or integrate their ideas, you know, on a bigger scale.
Just the development like thinking about up to now, for me, it's still like, how
does Japanese companies, because what I see over the last 2000 2000 years, but for me, like the last 20 years, it's always like, well, it's even going to university even being still motivated, and then go in basically, in their black suits on their first day, to the big companies, and they are totally sucked into the system. And that is still old fashioned.
So what's your thought about that? We looked at China, and we looked to Korea. And the emerging, those are the top two emergent, digital developments that have happened recently. I think that what I include, when I talk about media landscape are three things that I think are,
don't come frequently to one's mind. One is the payment system mobile payment system, which we're going to really feel in tremendous September, because Apple Pay was a big deal in Japan. In fact, Tokyo is actually the highest Apple Pay city in the world, because we can use it as suica. What happens in September, when iOS 11 comes up as I can send you money over iMessage, which is huge. The biggest digital payment system is WeChat. Pay, and Ali pay, which in China made a whole generation skip credit. And by breaking down that financial institution reliance, it changes the mentality of the institutional loyalty that we see here. Oftentimes, it's a need of finding a path. But I do think referring to what Diane mentioned, this second coming of the digital age, is very much an integrated, omniscient change that is something like the movement of the smartphone, which is the 10 year anniversary of the iPhone times 10. Because there's going to be a disruption you in each industry in each sector that moves societies towards an urban areas towards a more interconnected environment that we really are at least starting to begin to answer now. And it's really been mostly the work of white papers and academics. But if you look at how closely knit the view of the future is of those five companies, I mentioned beforehand, how the apps are over and how every app is slow. Getting towards one another. I think we're really defining and discovering what the currencies and what the UX and experience design languages are in a post mobile world.
Yeah, for the Japanese companies or enterprises. Actually, it's quite quite hard for us, the Japanese people, the younger generation wants to change the company culture. I think it's a week huge, I suppose maybe we can change it. But I don't know, we can change it before this world is finished. So see, for example, the Nissan has been already owned by a French company. Yeah, and Mitsubishi as well as other companies too. So maybe that is the only hope for us to revitalize Japanese companies, maybe. So the change in the Japanese culture is really, really huge mystery for me as well. So I really wanted to see maybe another 20 years, there could be a different landscape
in a way
over generalizing
Yeah.
What you are saying may be true for large size corporations. But when you look at the small and midsize companies, they are, they are Makati has just been given the message as mobile application. So
when it comes to just even simply with our company is, you know, t whioh has been around for half a century. And it's definitely definitely very, very Japanese in a way. But it is because of individuals like you know, shimo who bring in disruptors like myself and a meal and to meet that. So you make changes, you have to hire the right people, you have to hire individuals who aren't going to be afraid to throw a strange idea on the table and get some sort of feedback back, I would rather have some form of response than no response any day. Of course, you know what it is? You're right. It's very challenging. I have to go through it every day to you know, sorry, I do. But you know, and but I, I am very hopeful, because, you know, I see that. My colleagues, they might be a little bit hesitant at first. But once you you communicate with them, I think it's all about how to communicate ideas, you know, and asking the right questions is always key, and I've noticed over time, is that they have been responding very well. And sometimes it's not always in a group setting or a big board meeting, but sometimes individually, when I've gone up to my colleagues and ask them a few questions, or sorry, the dialogue. It's amazing the kind of response that I get in, like in return, actually. And then I tell them, why don't you share this idea? I'll know. And then, you know, perhaps it's not then who actually, you know, ignites that thought or that idea to a higher manager or director of the company. But it doesn't matter, as long as that idea is expressed in one form or another. I think that's what counts. And so
yeah, I mean, I'm glad you mentioned manicotti. Because it is a great company. And I think it is one of the great startups of Japan. And I think that that will honestly be our two companies that are really making changes. But when you look at the structure and the definition of resource, when I call these, what, five floors, three and a half of them be customer service, on a speed 85% customer service, this idea of communication is important. And it's a customer service that going back to what she said is an idea of empathy. So it's not this blanket, Japanese hospitality of perfection, but it's more of the real con, I can see that you've had a hard day. So I'm going to turn your shoes around for you. I'm gonna have the tea waiting. But on a mass scale, something that you can scale on that way through medium that is non geographically specific, is huge. And I think this is something that Japan design sense really is good. I believe that the small and medium companies if they're given the access to me not to be non Delaware, and to be not, you know, half PCT and selling Palo Alto, then we do averages.
I'm just wondering if you're talking about an old paradigm Japanese company. And then we've been speaking about a really generalized Western way, what would be a model that Japan could recreate for themselves as a new way? So they're not? Japan's never going to be Western such. So what would be that model that Japan could set forward? Because that many the pathway for them to become their own identity, still maintaining the ethos of contract pen? Which is my opinion, beautiful, and not having to be with them? Because it's not. So what do you think that model could be?
Other than other than a modification of Singapore?
I kept comparing to
look at you know, the magic of that. Partially is, they are able to think like a fortune 500 Company, which is really interesting. I have a lot of controversial does not contribution with me, but Singapore, but there's a lot of things you can take and learn from the way that they look,
they the
the think of their city, as what do they have to offer? From consistency? what role they played as outliers, but being the number one outlier? And how from an internal way? How do they profit from the information that their citizens create an opt into, because they live there. So they get around a lot of free speech and privacy concerns that obviously, Japan on the surface doesn't have to deal with. Because we expect these types of democracy. China also gets around in a funny way, but the way they disrupt the way that they use the information from traffic sensors, they use the information of their consumers to benefit and increase the use of resources is really smart. Now, I don't know if Japan, I can comment someone on it. Because, you know, as you know, when you give tokens for rule, which is good, because that means that there's less infrastructure, from a legacy standpoint, so that we can you can have them skip over a lot of the things they might not need as much road, they might not need, like a huge amount of land lines. You could always treat Tokyo as an incubator. And then you could export that as ideas outside into rural areas. And there are people who are doing this academics who've come to Japan for this opportunity, because I think that's a lot of the consistency of the culture. That is really a credit.
Yeah, actually, that was a really great point. Actually, I was generalized, a little bit, not maybe too much, especially for the bigger, biggest, bigger companies. Yes, I admit that. However, so I don't remember the number or the figure of that. But Japan is the number one country who has companies or enterprises or business states more than 200 years in the world. So that means many, many, many small businesses around around there in Japan. And these are the keys, I would say that we should find a hint from their business to revitalize industry or business or culture. So we don't necessarily to follow the western way, as you said, so we have a culture, and that attracts people from all over the world. That's the fact. So we have to admit that we have to utilize that advantage to take a future to the practice space. Yes. But for the bigger enterprise, we haven't had any experience to round that kind of huge organization in the past, except the accuser or the except summarize, you know, so that means we have never ran the business in a Western way. Western term. So but we have been running the business in a smaller scale for a long time. So what Yeah, we'd have to learn a lot from the things but unfortunately, in the past, in the history of our educational system, some somehow we ignore that kind of great history. So we have to really look at that. That is a key, I would say.
We'd like to do a kind of an exercise with you. The future is the future of media landscapes. So, if we want to the future is ours to create, Buckminster Fuller said, so if it's ours to create, then we should have a concrete vision of the future. We have to use the power of visualization. And I want each of you, maybe 30 seconds to line out a typical day, 10 years ahead of Now, how does the future actually look? How does Tokyo look like in 10 years?
Is that an interesting exercise? It's great. I mean, to use another interesting quote, The future is already here. It's just not evenly distributed yet. Give us another site. I do. Because I can start 2027 20 years before Hong Kong's giving back to China, a young Tokyo White has recently received their visa notification, as being able to be a digital citizen at the Tokyo startup innovation, the newly formed de center international laughter APEC region. Instead of flying from Estonia, where he's been living for the better part of his life,
he
is able to telecommute in in a way that is very indistinguishable from the conversation we're having now. Through that day, he's able to network and use the power of the gravity of this digital citizenship that has brought many people from the region. And there's also having been given the access to this area is also able to utilize the new phone manufacturing progress of China, Japan into a lives. When he shuts down, and logs off of his business day, he's kept up to date from the changes that mitigate the time shift that occurs from his integrated smartphone, which is actually not even part of an urban center. But as an outline community that was set up
today
in this future like in 2017, that gave him the interconnectivity based on wireless internet. And the notion that the taxing system doesn't apply to him anymore, because he, when you need to start a company heavily invested in a cryptocurrency and blockchain, facilitating that business, was also able to make sure that his employees in the contracts they were also not influenced by the larger geopolitical resource wars that have been affecting most of the Middle East and American.
Healthcare for
robots.
They're off, they're off their off time processing power that's used to for the distributed social network in which the healthcare system uses is used to maintain the blockchain systems of which they were initially funded by 10 1520 years from now, just gave you one feature, I could have also gone through the black mirror, but I
no
longer can go to work because he has four stars, and he's five like, so we're not going to go.
So I'm not so great at the technology again. So what I like to say yes, in 20 years, so Japanese, will be obese Japanese, I would say, however, the society or the economy here in Japan would be different, maybe less rich. However, I would hope that you know, the Japan Japanese people is mingling together with a bunch of small communities, like his or other type of things, like many, many suppliers will be there. Many, many cafes are there, because people the Japanese people really wants to stay together. So less individualistic, however, they need to live with others. So that's a basic sentiment that Japanese has, I would say. So. I will see in 20 years in Tokyo is a town of the for the two Least from all over all over the world, to visit to communicate with the one of the few of the communities so that there will be a bunch of communities that arise already. I don't know what kind of communities will be there. But that is, my prediction was
in 20 years from now, I think that Tokyo will be a much quieter city, for the main reason that people won't walk. Just even today, every day, 2 million workers commute into the city. And 20 years from now, that's not necessary. Because there's a meal pointed out, the future of mobility will allow people to put on the headset and teleport somewhere or work there, communicate live with other colleagues from their, you know, desk space. And everyone. If we go that far in terms of technology and virtual reality, then yes, I think that's going to happen. Also, I think there's going to be more need and want and desire to also get out of the city, just because you don't really need to be here anymore, because everything will be accessible to you. Where I think that you could go against that the ideas, as she said, as human beings, we do have that desire to be in a community and to be around one another. And I hope that stays that way. For sure. Because otherwise, you know, we're going to be looking at quite lonely and kind of bleak future thing. Just
to interject for a second. Is that really what the media landscape of the future is? The question is what defines society and communities? Because it's already being changed?
And what is your city? What is the city to you? What is the home to you is that that's all going to change in the future.
Thanks a lot. I hear so many things. Today, and the media landscape and all these things. I hear about some technology, what would be 20 years in day something that's bothered me a little bit is that in all the discussion we have heard tonight, I don't see the space for the people who speak about the new technologies figure out what we're going to be but where where is the human being
in the water, I mean, I've been in Tibet for 15 years, I see Tokyo changing a lot. But it was it was a very small village with like, low
scale building, and they are they are raising big buildings everywhere. All the bass were are gone. And they
change to seven elevens and all these things in Japanese not really excel vba individual.
So me, when I hear that I'm like, what, what's going to be too many 10 years from now, when Japanese are not raised to be very good communicators. What's gonna be what's gonna be tomorrow? I mean, we are, you know, this kind of things is great. But we are still human people. So what's what's going to be done from from youth employment on the media landscape to try to compensate or lose lack of communications that we have growing every day? I think that the best critical list of everything we didn't cover, and I'm really happy that you were immersed enough to come up with all those points that we didn't touch on. So I'd like to end the fireside chat with that, so that we can continue this discussion over food and drinks. So thank you so much for participating, and I hope it continues in a more informal setting. Cheers
