Nonprofits are faced with more challenges to accomplish their missions, and the growing pressure to do more, raise more and be more for the causes that improve our world.
We're here to learn with you from some of the best in the industry, bringing the most innovative ideas, inspirational stories all to create an impact uprising.
So welcome to the good community. We're nonprofit professionals, philanthropists, world changers and rabbit fans who are striving to bring a little more goodness into the world.
So let's get started. Becky, you ready for something a little lighter today?
I was literally about to start singing whole lot of love by Led Zeppelin, whole lot of love. Like we are going to talk about not just a whole lot of love, but about lot of love. We're gonna talk about joy. Do you remember last year when we talked about joy being a vibe and joy is something that is contagious? So today y'all, we are talking about collective generosity. We are talking about gamifying philanthropy, where everybody wins and we've got an incredible guest, Laura Beck is on the podcast today. She is the founder of LottoLove you guys. This is such a good story. What an incredible mission. We're taking the fun and putting it together with philanthropy. And they have done this a LottoLove by gifting and giving back with charity scratch off tickets. Jon, do you remember like, how much fun? Yes, like when your grandma would send you a scratcher in your birthday card or something like that?
Yeah, I'm like is this illegal right now to scratch this off as a kid.
Probably in Oklahoma, we probably, you were probably thinking that, and I was like, give me more lotto tickets. But we're really excited. We can't wait to hear your story and the impact that you're making. Laura is such a great founder, mother of two. She's a lover of all things green and clean, but she has shared that before all those things she just felt stuck, and I know all of us have felt that way too. So we're going to kick it to her to hear the whole story in a minute. But just for some tone setting, you all know that we believe in the impact uprising. It's this notion that we are inspiring and activating more people to get involved in the power of philanthropy. And there is so much synchronicity with LottoLove because they're on a mission to make charitable giving a part of the everyday gifting world. It's all about spreading kindness, making an impact, and connecting with loved ones in this really unique way. And we're so honored that she's here to share her story today. Laura, welcome to the We Are For Good Podcast. We are so excited to hear your story today.
Thank you for having me. This is I mean, I'm honored to be here, because I've heard amazing things about being a guest on this podcast and being able to chat with you too. So thank you for having me.
Well, we have so many mutual friends already. We've been talking about jonmerman, we've been talking about Dana Snyder, and you, you are just another one of those heartwired individuals, and we really want to get to know you. We want to get to know how you grew up and why you got this heart for generosity.
I really, you know, owe a lot of this to my parents. I grew up in a very small town in northern Michigan, and you can, as you can imagine, it was a little bubble, you know, not much diversity. We, you know, kind of all have the same story, and it was really important for my parents to get us out and to see the world and to see beyond like, what we knew. And growing up with, like, teaching gratitude was something that my dad instilled in every like life lesson that he could. I remember being out, you know, learning how to drive, and we'd be at a stoplight and on and I'm like, a teenager that's like, No, we're gonna be late. We have to go. And he's like, this is a moment to practice patience, you know, let's take this moment and be grateful. You know, it was just like every little thing. But you know, there were these bigger life experiences too. And so ever since I can remember, he went on mission trips to Guatemala for years, like he would go once a year at least. And when my siblings and I were older, we went as a family, and I was in high school, and we went to these, like, remote villages in Guatemala. And I remember the meetings leading up to these trips. They're like helping you prepare like, this is what you're gonna experience. This is what you're going to see. This is what we're doing. But nothing really prepares you for the actual experience. You know, being on the ground, seeing how people live so differently than you. But one of the biggest things that I I noticed in like, even I feel like, surprised that I was able to do this in like high school, when you're just like, so caught up in like, high school things was to understand how grateful they were. They didn't have anything, you know, I we were in these remote villages. We had traveled up in pick up trucks. Some of these people would never come down and be able to see a doctor. And they were just so grateful for us just being there and for everything that they had. Um. Yeah, and I, you know, I thought I was going there to help them, and we did, but they really changed my life. And I would come back from these trips thinking, like, I'm gonna make these changes and I'm gonna let you know appreciate all the small things. And I did, but then it was really hard. I couldn't figure out how to, like, actually change my life. And so it's actually years later that I was able to do that and to figure out how to, like, tie this all together, and then that's kind of what I've been able to do with LottoLove. So it took me a few years to figure it out, but it's just this experience and these memories are really what shaped my decisions as like an adult and career and how I want to spend my days so and that's then, you know, where a LottoLove came into play.
I mean, I can feel a lot of my story and as you share it. I mean, the transformative effect of getting outside of the bubble is a really good thing. So thank you for sharing that. I mean, you gotta, you gotta keep the story going. Like, connect the dots of what was next. Like, how did this all come together? Because we look at your site now, and Becky is allowing you to stay humble, but it's like so the partnerships that you've had, the attention that this idea has gotten, has really sparked a bigger story about generosity, and so connect the dots. I mean, how did you chase that nudge in the next step?
I know it sounds so random, like, Oh, we're talking about charity scratch off tickets, but you were in Guatemala. So it's another pivotal,
I like you so much. Yes, it all connects. I swear.
It is. And it's like this journey. I feel like I'm gonna take you on a little path My life isn't it's not like the straightforward thing. So it's like a little bit of like back and forth and time travel. But anyways, you know another critical moment in my childhood was not so as serious, but, you know, as you guys mentioned in your intros, your grandma's, like, love of scratch off tickets. So every holiday my grandma, someone would gift my grandma scratch off tickets. They would go into, like, you know, one of those plain letter envelopes. You know, there'd be, like, a stack of 10 of them or something, and we would just all gather around waiting for her to like play, even though it's like you're not winning, like you're never winning, but like we got excited every year she got excited every year, she rarely won. But, you know, it really wasn't the point. It was more about the act and the gift and the shared moment of joy and possibility. And then we got to do it together, you know? So, you know, when you're yeah, and you're also, like, opening up a gift, it's kind of this, like, solo moment, and you're doing it on your own. But like, lottery tickets, like, it's like, it involves everyone,
Community, baby, oh, I love this.
Yes. And then also, too, it's like, what do you what do you get your grandma for who doesn't want more stuff? You know, it's just like, scratch off tickets are like, the easy thing. So yeah, then fast forward, and we're gonna time travel. Now I'm into my adult life. Here I am. I feel like I'm checking all the right boxes. I'm doing, like, what I should be doing, graduate high school, I go to a great college, I work hard, I go back to school for advertising and design, and you can probably tell them, like, what am I doing with my life situation? And I was realizing I was really unhappy, and even after starting my own design business and seeing my work on the streets of NYC, I still felt like something was missing, even though that should have been like a marker for success, right? Like I've made it, but I kind of hit rock bottom after a failed business, and I had a pretty terrible boss, and I realized, like, I just can't go back to feeling purposeless and not doing work with meaning. So, you know, this is kind of where things start coming together. I'm like, where, when did I feel this sense of like purpose, and I'm actually making a difference and helping people, and like I'm doing work that matters. And that was, you know, these mission trips that I went on, and I can't, if I can't physically be on the ground and be there helping and volunteer, you know, Week every year, it's like, what can I do? And so I was driving back from New York with my then boyfriend, who's now my husband, and he equally loved scratch off tickets, and so every time we stopped at a gas station, he would come back into the car with scratch off tickets, and he like, threw two into my lap. And I'm not kidding, I have the the two ones that I had, and they were both winners, and I never cashed them in, because that's those are the tickets that like, helps to come up with this idea. So, you know, I'm playing in the car, and it's this idea of, like, winning for yourself. Like lottery tickets, you buy them because you like, want to win money for you. And it's like, what if we take this concept and totally flip the idea on its head, and now it's not about winning for yourself, and now it's about winning for others. And it seemed like a cool idea, and I started writing down names, and I remember, like, you know, in the notepad, and like, I My background is in design and branding, so it's like, I've done the naming exercise for so many clients. And so when I came up with LottoLove I was like, you know, that's it. Like, I remember we looked at each other, we're like, yeah, that's it. And quickly it's like, is the domain available?
Always.
Same here.
That's step one.
But now it's like the Instagram handle that, you know, it's like so many other things, but you know that. So then that was, like, the first charitable scratch off tickets. So now, instead of winning money, you're winning prizes that are resources that support people all around the world. And now it felt like, you know, things kind of came full circle, and I'm able to connect with those villages in Guatemala again, but like in a completely different way, in a way that I can do it again and again and again. You know, being able to go for weeks at a time now, it's like, it's more difficult. It's, you know, it's harder. And this is a way for me and for everyone to be able to give back in a way that fits their lifestyle, and to do it again and again. And yeah, that was the change that I the change that I needed, that I couldn't figure out back in, you know, high school, how to do it, and so it took a few years. But, that's how it came to be.
I mean,
Obsessed with this.
Yeah, I just, I just love your story, and I think I picked up The War of Art this morning, which is random, because Becky gave me this book many moons ago, and I only read a couple years ago. And I think there's a principle in there that he shares, that, you know, we get these whispers of visions that we need to bring into the world, and it's like, if you don't act on it, it may go to someone else, because these things just need to exist. And I love that you had that nudge, and you literally, like, acted on it, as ridiculous and audacious as probably some people around you were saying it was like you just chased it. And, you know, we're looking at it now, and it's playing into the themes we lift on the podcast all the time, this idea of collective generosity, of purifying philanthropy, too. And so I'm curious, you know, as we've watched, you know, generosity be reimagined in today's world, obviously can look a lot of different ways. Talk to us about what you're seeing with collective generosity now that it's out there in the world. Like, how are people engaging with it?
Yeah. So I mean, like you mentioned, I think giving has changed from even what it was a few years ago. And I feel like we always thought it's like we have to do these big, grand things, you go on mission trips or, like, in person events or, you know, activations that we have to be there. But like you said, the world is changing, and generosity just has to as well. And how we give back so traditional, donating in someone's honor and donating to a charity online is is boring, and it really is clunky, and it's not enticing, and it doesn't feel as good as it should. And you know, you're doing this amazing thing, but the delivery of it's completely impersonal. And I'm sure you know people listening, and you, you've all been on charities websites, and you're making a donation, and I you receive an email. It says, Hey, Laura, donated $50 in your name. And then the experience just you're like, stops. So, you know, that's what we're really trying to change. And by gamifying that entire experience, you know, we're able to extend that even further. And what I really want to focus on here, too, is that we're, we're focusing on the experience of the recipient, and that's where we really kind of see this like awareness and momentum and this collective giving happening is because we're creating this really fun experience for the person to receive and to play. So, you know, we've got these scratch off tickets that are fun. They're interactive. And, you know, unlike other regular lottery tickets where everyone loses, you know, here everyone wins, and I like to say that lot, LottoLove, is the lottery where everyone wins. So the donor wins because you're giving back, you're making donation, the recipient wins, because they're actually playing the game and winning, and then it's the beneficiary, all the people that the charities are helping. So really everyone is winning. And I feel like I need to
Triple bottom line, baby. That's so good, yes.
And I feel like I probably should explain a little bit how it actually works.
Yes. Walk us through like, How does somebody get it? How do they participate? How do they gift it? Like, I want to know the whole thing Christmas is coming up.
Yeah, because, you know, we all think like, oh, scratch up, tickets. It makes sense. But when we have this charitable element, like, how does this work? You know, so the whole idea is that this is a gifting item. This is something you're meant to give to someone else. You could buy these for yourself, you can, but they're meant to give to someone else, because that is, you know, creating the awareness and spreading the word. And so you go onto our website, and you purchase a ticket, you gift it, and then the person reveals they play the game, and they reveal what you donated in their honor. So we have our paper tickets, which is like the physical paper product, and then we have our digital tickets. And when I launched a LottoLove, we had our basic needs line, so we partnered with four different charities, and we're delivering clean water, solar energy, literacy, supplies, meals. And then when my daughter was born, I you know, obviously there was a lot of going on in the social land, political landscape. And I wanted to create this line that is supporting women and girls. So we came up with our win for women line, and that is four additional charities that we've partnered with that are helping get girls education in Kenya, mentorship to girls, training girls to run for office and win, which obviously so appropriate right now. And so then you can go onto our site and you can choose if you want to give basic needs or if you want to support win for women, but then the actual prize is still a surprise, so you're really not knowing if you're giving months of education. You don't know if you're giving clean water until the recipient plays the game. So there's this that surprise element, the excitement, but with our digital tickets, the model is is changing, and it's different. So now we are giving the donor the power to choose their impact. And so I'm really excited for these because it's making giving more accessible than ever. So you can go to our website, you choose one of our charities from our charity catalog, and then you look at their curated prize menu, and you can select the impact. So you could, you know, for $10 you can fill a library or with books, or, you know, maybe for $50 you're supporting an artisan in Kenya. You can choose your impact. So choose your adventure based on what you know matters to you or what matters to the recipient, and then you can personalize the gift. So here is where we're adding, you know, this other layer to, you know, traditional charitable giving. We're adding this more personal layer. So you choose a greeting card, a digital greeting card, you write a message, and then you get to choose if you're sending this via email or SMS, and you can schedule it ahead of time, or you can send it right away, and then the person receives that email or that SMS, and then they click the link and they get to play, you know, on their phone, with their finger or with their mouse on their computer and reveal what you donated in their honor. So now you know, LottoLove isn't just about raising money, it's about creating this whole culture of generosity. You know, anyone can be a part of it, anytime, anywhere, and the accessibility, I think, is what makes the integration into your everyday life so important. You know, we're not asking you to change much about what you're doing already, but you know, just rethinking about how you're giving and how you're giving back, and how you're celebrating like those everyday life moments, because those are all opportunities to, you know, make a change and give back and now that it's fun. You know, people want to do it again and again and again.
I have so many thoughts and emotions.
Tell me all of them.
This is, this is probably my way of just greasing the skids to go here comes Becky walking into her pulpit. One. We have a trend this year that activate the one, and it's ignite the movement. And I think this one to one personalization is it is of the moment. People want to feel seen. They want to feel known. They want to know that they are making a difference. They want to know that Laura reached out to Becky, specifically, you know, on her birthday or for Mother's Day, or because we know she's having a bad day or whatever, and wants to give this little gift that we all benefit from. And I mean when you said charity catalog, Jon, I went my Gen Z, mine. Sorry, Gen X mind. I'm definitely Gen X, went back to the Sears catalog. Do you remember that from like, the 80s and 90s, where you would like it would show up the Holiday Catalog? Like I'm obsessed, thinking that I could go shopping for my charities. But this concept of gamification is such a fun way to engage. It's playful. It's trending. Jon, you and I feel like you and I, you know, we have, I have this really bad habit of Starbucks. I go to Starbucks every morning. I love my baristas. I love my specific coffee. It's holiday time. Guess what came up today? Red cups are back. And guess what? There's a gamification. Every day, my kids literally gather around my computer and click the button to shake the virtual snow globe to see what we can win. And again, to your point, we all gather around this idea. So I want to talk more about this gamification because I think that you are really onto something. Talk about the joy that you're witnessing through gamifying philanthropy. Talk about what missions can learn and leverage in their own communities to kind of Ignite this collective generosity as you continue to adapt.
Yeah, like you said, you know, it's creating this experience or this game. Like games are just inherently social, like everyone you know, what game are you kind of playing by yourself? Is there one? I don't.
Solitaire.
Yes, solitaire.
That's it.
Okay, other than solitaire, you know, games, it's inherently social. We all want to interact, and it's creating conversation. So this gamification is just creating conversations around these causes and getting people excited about it, which then, just like, spreads more awareness and more awareness, and you have this, like, beautiful ripple effect. And, you know, one thing I want to touch on, too, this is not just for everyday consumers, because corporations spend $26 billion in donations a year, and we do a lot of corporate gifting. And this is, you know, really a good opportunity for companies to show, you know, where they align, and, you know, get their, engage their employees and clients, and to do this in a very collective way. So, you know, it's now collective generosity is becoming contagious, and by adding this fun giving element, and I see this all the time with LottoLove, people get so excited and they, you know, when they receive this ticket, they smile and they're like, oh, you know, I get to play the game. But then when they revealed that they, like, gave clean water or a meal to someone's like, the joy on their face. And I don't always believe,
Boom.
Yeah, yeah, it's like, this, like, Aha moment. Obviously, there's this just level of like, newness, because it's not this mainstream way to give, but also just that overwhelming feeling of, I'm I helped someone, and I think it's easy to forget why that feels so good, because you're doing good, and it's like we we're humans, and we want to feel that, and we just don't. And like our everyday life is just like we're, you know, it's easy to get caught up in other things, but I don't always get to see our customers reactions, but they definitely reach out to me, and I get a lot of notes and like our orders or I, you know, they're sending me emails after the fact and about how people have replaced their traditions with LottoLove now. You know, they're out with the old, they're in with the new and how unique it is and how memorable it is, and they always tell me how much the recipient enjoyed this experience. You know, another, another thing that people tell me is that they use this as a tool for teaching their kids about giving back and gratitude and just, you know, sharing a little, you know, a glimpse outside of your bubble, and to do this in a fun way that engages kids. Because, you know, kids love to shake a snow globe and they love to play a game. And I, you know, there's one customer that sent me a note, and she was talking about her Mexican grandmother, who grew up in a village she had nothing and but she was always wanting to give to people who had less than her, and so she was giving LottoLove to this to her grandma. And it's just that becomes this, like, personal moment, and I think that's really important, because tribute giving, traditionally, is very transactional. You know, you're you're like, filling out the form fields, you hit donate, and it's done, but now it becomes more personal and more meaningful, and it's creating that human connection that we all need and want and doing it in a fun way. So, you know, people, I think it gets people to stop thinking about giving as like a heavy obligation, like, oh, I need to do this, and to start making it something that people want to do. So I think for missions and nonprofits, there's some really practical takeaways. And I think the first obviously, is to make it fun. And I, and I know that it's hard when you're talking about serious causes to feel like, how, how can I make this fun for people? Because, you know, people are suffering. But I think there's a way to do to do both. Both can exist, because giving back should feel good, and you should have fun doing it, because it's such an amazing thing for people. And so I think, you know, don't fear away from trying to incorporate fun into it, because we all need that. Like, don't people say laughter is the best medicine?
Yeah, and they mean it, you know it's true. Like, I mean, Becky, you started this by bringing up, like, joy as a vibe, like we lifted it as a trend. It's like, this is gonna forever be a trend. Like this is something that's transcendent, you know, in the moment. And I think I love about your story, because we're just over here beaming and just smiling at the joy, you know, of just that this is stirring up within us. But you've also leaned into another trend that we want to share, and that's media scales impact, because we started the year to just be like, Y'all, Joy is a vibe. How can we bring these stories, these things that make you feel more connected with each other, and generosity, just intrinsically does that? You've been able to break through with the noise, with joy, with some of the you know, partnerships, and some of the mainstream media attention, you've gotten some, I mean
Please name drop like
Can we? How about,
Yeah. It's insane.
The Ellen Degeneres Show, Today Show, Buzzfeed, Forbes, the We Are For Good Podcast. I mean, so many of these places
All the biggies.
We Are For Good Podcast is number one now.
Sure, sure. Us and Ellen Forbes.
I mean, break it down for us. Talk about the process. What would you share about listeners as you leverage joy to break through the noise?
Yeah. Well, I feel like I just want to say off, like, right off the bat is that media placements should not be paid. And I think when people think of like media coverage, and this is just like, a really important thing to think about, it's like, there's so many free media placement opportunities that you should not be paying for them. And now, you know, I'll share my next tip as to why I think you can get these free media placements. And you know, it's funny, because Ellen and the Today Show, like, people might think, oh, you know, she probably has, like, a big PR company behind her. I don't I've never had that, and it's me like writing the emails and writing the pitches. I think PR can just like media, can just feel so daunting, too, because it can just it can feel expensive and that you need this whole team behind you. But I think if you really start with your why, and you're leading with authenticity, you can break through the noise. And people want stories that bring them joy, that are bringing light and love to the world. But people also want to connect on that personal level, like, you know what you are, you know you Becky and Jon are saying, it's like, you want to know the story behind these things. And that is really what the media want to knows too. They want to know your story. And so, you know, with a LottoLove, we're not just talking about charitable giving, we're talking about my grandma and like these mission trips that I've gone on, and people instantly connect with that personal element. And so I don't think it's any different with media. I don't think you need to, don't be who you're not, you know, share your story and show up authentic and be human. Another I think really critical piece of this too, is that media is all about building relationships, and I think we forget that editors and journalists, they're human. There's people behind these emails, and to treat it like every other relationship in your life, and not just see it as like, oh, I need them for an opportunity. I need them, you know, they're gonna give me something good. And I've spent a long time building these relationships, and a lot of my editors and journalists that I know are actually LottoLove customers. And it just really shows, you know, this huge like being human, I think, is so important. And you're, you know, we're not just, you're not just pitching them. But I think really understanding what are they covering? Like, if someone covers sports, you know, and you're a charity that is helping with, you know, girls education, you probably shouldn't be reaching out to them. So it's like, you know, there is, like, some strategy behind, like media, but I think it comes down to, you know, your why, and sharing stories that inspire and energize because that you don't ever get sick of it. And there's always, there's always space for it. So I think people media is always, they're always looking for those stories that bring light and that will cut through the noise.
Yeah, 100% and I want to say something before I know Jon is going to jump in here, but like we want you to call in your believers on these stories. Like media is not just what we create, but it is what the community creates, what it interprets. And the reason I love this story so much is because the the the mission you've created, is the smallest part of this. It's the experience. It's the it's the connection, it's the joy. And I want to just encourage everyone who's thinking about, how do I get in front of the media and how do I it's not just about what you can do lift what your community is doing. I think Thoughtful Human is another great organization. You know, in social enterprise that they created something that people want to talk about online. This is unique. LottoLove is the same. Look what I just got. Isn't this interesting? Isn't this joyful? And Bravo. You didn't just flip the script on scratch off tickets. You literally flip the script on us sending scratch offs back to Grandma, you know, back with that story. Like the fact that you could give this back to her, and is such a beautiful thing. So, Jon, get in here.
I mean, I'm gonna give a two second rant about pitch, because since we're in the position of being pitched with the podcast, we did a episode on this. But the human element, the coming to of like, how can you be of service to the audience? That's like, a different angle. Like, you know, because you're so tired. Of course, everybody wants to be showcased or on the show. But like, come at it from a place of service, a partnership, a friendship, and like, you just go so much further. So we'll link up an episode where we did a whole talk about that. But my friend, I mean, you were an ambassador storyteller. I'll just say we've been on the edge of our been smiling the whole time. But I want to ask a personal moment of philanthropy. You know, we believe in these moments that shift us, but when have you seen generosity or philanthropy really in front of you that's really stuck with you over the years?
Yeah, and I think, you know, the obvious one that really stuck with me and really has changed my life, and not like a corny way, but has are these mission trips to Guatemala. And, you know, I don't know if I painted the picture exactly right, but you know, we would fill up, pick up trucks with duffel bags. You know, we're bringing toys, we're bringing medicine, we're bringing coloring books. We're bringing clothes, like, you know, I don't know if we do, not really bringing food, but loading up pickup trucks, and we're going up these windy roads, up in the mountains. And I, you know, there was this, these mission trips are kind of like twofold. There was some like, faith element, and then there was just this element of, like, being with the kids, and, you know, this medical element as well. And I was helping distribute some medicines we would, you know, bring Pepto Bismol, Advil, prenatal vitamins, Tums, and, you know, I'm filling up all these bags, and I my, I am working on getting better at Spanish, but at that point, my Spanish was a lot better. And so I was handing out these medicines, and I was communicating to them, you know, what they need to take and how often based on what the doctor had told me. And I remember handing like, you know, a little bag of these pills and vitamins, and I'm like, what's gonna happen when they run out? Like, you know, when we leave? And I didn't really know what to do, I couldn't find I didn't have the answer, and it was like, that moment just stuck with me and like, I'm doing good, but it's like, how it's like, not enough. Like, you know, I'm here helping, but it's, it's not, it's not good enough. And so that's one of the reasons why, with LottoLove, I'm focusing on partnering with organizations that are really creating sustainable, long term impact, because these mission trips are beautiful and important, and there's a time and there's a place for them, and I think there I would love to go again, but they taught me that real change doesn't isn't just about one time giving, and we know this from charity aspect too. It's like charities can't operate from everyone just giving once, and it's about creating these systems that keep on giving. And so that moment I really now has changed my view on philanthropy today, and, you know, really trying to help build sustainable long term change where communities aren't just surviving, but they're thriving on their own because of, you know, education and resources that they were given. And they can do this on their own. And then we can go, we can go focus on the next, you know, area that we need to so that, you know, really stuck with me was, like, what I now I'm stuck, like, I'm helping, but it ends, you know.
Yeah, what a powerful story. And I just think, you know, Jon, we've had this limited podcast series that Julie so beautifully produced, called Gather at the Well with Lindsey Fuller, and it's all about micro dosing wellness. And I'm sitting here listening to you, and I'm like, You're literally micro dosing generosity, and this is and you've made it fun and you've made it joyful, and you've made it for every single age group, and it's all about community. And I just I'm so glad to know you, Laura Beck, you are a phenomenal creative and we're so grateful to have you in this work, because we're sort of winding down. We end with a one good thing on this podcast, and I wonder what your one good thing would be, that you don't have to the community today.
So, I feel like kind of sometimes changes depending on the phase of business or life that I'm in, but I think what's really appropriate, appropriate for me right now is to put yourself in uncomfortable positions and situations, and because I believe that growth happens when you're scared, when you're uncertain and when you're feeling totally out of your depth, you know that's when you have, like, a breakthrough In your life, and it comes from doing something uncomfortable. So quitting my job and having a failed partnership, moving to New York, like all these things were so scary, but they were these steps into the next thing. I signed up for this national stationery show when I had just the idea of LottoLove. I was not prepared. I did not belong there, and I signed up, and I put myself out there, and it was so scary and so uncomfortable. You know, being on a podcast terrifying, but you do it. Just kidding.
Yeah, but then you show I was in my house shoes, and it was much better, right?
Yes.
Very, very humanizing.
But I've just learned that, you know, in that discomfort, that's a good sign, because that's when you're really pushing boundaries and creating change inside of you. And so that I feel like that's kind of been my 2024 is like, do the things that make you uncomfortable, because there is great change in there. And like it allows you to show up every day to do the work.
My gosh, what a beautiful way to wrap this up. Because, you know, we just launched, or helped to launch, Stacey Houston, who's a we are for good, tried and true, not just friend, but she's been on the podcast. She just launched a TED Talk. It's talking about, like, stepping into the discomfort when we can spread kindness. And I'm just like, gosh, like, I think these things are stacking, like we need to hear these together. So thank you for coming into our space today. I know so many people listening are just going to want to connect with you as a human, but also this beautiful mission that you built. How do people connect with you? Follow a LottoLove, all the things, all the places.
Yeah. So givelottolove.com is our website. My email is Laura@givelottolove.com and connect with us on Instagram at lotto, love, l o, t, t o, l, o, v, e, I feel like I should specify, because sometimes it gets confused with lot of love.
Yeah, because I just sang that song. So sorry. Listen to Laura, not me.
There is a lot of love, though, and then also @Lauraforgood, is my more personal, kind of like, I know behind, the scenes.
We're like, cousins, social media cousins.
Yeah, any of those, those spaces are great to connect. I mean,
I'm just thinking about the holidays coming up. Like, what is a good cut off if somebody wants to buy these tickets? I mean, we're talking about the paper ones, but also the digital what does that look like?
Yes, I would say paper tickets sooner than later. Obviously, there's a lot of other factors that go into like mailing and you just want to avoid any delays that could happen with shipping carriers. Things getting lost. And I know so many of us are kind of like last minute, but I would say sooner than later for paper, digital, anytime, anywhere, any place. You can schedule ahead of time you can order it, and if you want on Christmas Day and send it immediately.
Laura, I like you so much, and I want to thank you for coming on. Thanks for coming to ImpactUp so we could know about your incredible mission. And I also want to thank your dad for inspiring these seeds of generosity and purposing you that we're all getting to benefit from, and so many missions keep going. We are absolutely rooting for you.
Thanks, Jon and Becky and for creating just this community for people to be a part of and just, you know, be together in this like, do goods make the world a better place, and having you too as the leaders of that, it's like, it's very inspiring. So
