Ep 250 - Kelsey McCormick

Ellen Yin42min

Ellen Yin

00:00

You're listening to Cubicle to CEO episode 250. Want to weed out the freebie seekers in your next launch? Try this pre launch strategy on for size. Kelsey McCormick, founder of Coming Up Roses knows that launch strategies are ever evolving. So she's tested multiple top of funnel approaches, ranging from challengers to workshops to quizzes. But she recently discovered that the best way to get intentional buyers for her $1,500 program was to identify the people in her community who were serious about the transformation she offered and had buying power. She did this by creating a limited series private podcast priced at $99. To access this strategy converted 30% of listeners into programs students, generating over $108,000 in sales between two live launches.

Ellen Yin

00:49

In today's case study we dig into the data from Kelsey's January and May launches to uncover the private podcast content structure and timelines that move listeners to take action.

Ellen Yin

01:04

Welcome to Cubicle to CEO, the podcast where we ask successful founders and CEOs the business questions you can't google. I'm your host, Ellen Yin, every Monday go behind the business in a case study style interview with the leading entrepreneur who shares one specific growth strategy they've tested in their own business, exactly how they implemented it, and what the results and revenue were. You'll also hear financially transparent insights from my own journey bootstrapping our media company from a $300 freelance project into millions in revenue.

Ellen Yin

01:46

Hello, everyone, welcome back to our show. Today. We have Kelsey McCormick here with us to talk about one of my favorite marketing strategies. And that's private podcast. So this case study is really juicy, we're actually going to combine two different launches, one that happened in mid December through January and then one that was much more recent, actually, April, May. So you're really getting the stats in real time. Before we introduce the case study, though, I would love for Kelsey to share her Cubicle to CEO story. So Kelsey, you tell us what was that catalyst that helped you leap into entrepreneurship?

Kelsey McCormick

02:20

Hey, Ellen, first of all, thanks so much for having me. This is one of my absolute favorite podcasts. So it's so exciting to be here. So my Cubicle to CEO story. I definitely came up in the kind of open office, like open plan office time. So it was kind of a cubicle. Did you ever have like an open plan office?

Ellen Yin

02:39

Oh, I wish I mean, in some ways, I guess like technically we were in an open a pretty open room. But it was definitely blocks of cubicles when I was in the blocked off. Yeah. So like, I mean, if you're sitting down, you couldn't really see anything except for like the person right next to you or like diagonal from you. Gotcha. And also, we worked in the lower floor of a building where my side of cubicles like the wall that we were next to didn't have any windows. And so it really felt more dungeon II it was very, like fluorescent lights. And not at all I'm sure what, what you're describing right now.

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