So this is, you know, I get paid to spend time with these incredible leaders, I'm truly blessed. So I want to recognize Be The Match, I've gotten the chance to know their marketing leader over the past year and a half. And they're also known as the National Marrow Donor Program. Their mission is to democratize cell therapy and save lives. So that team gets to wake up every day, knowing that they save lives, I'm truly blessed to have had a bird's eye view it really understanding what they're doing. So they take on registering donors matching, facilitating the collection of stem cells, they're doing so much they have an incredibly robust practice around research to improve outcomes, and, you know, their focus a big focus for them as improving their marketing infrastructure to unify right, as you were just mentioning, that, that experience across numerous audiences. And, you know, number one, for me, what really stands out for me, among all the great work, all the great things that they're doing, is providing beneficiaries with the tools to become advocates, right? So you experience this life changing? Moment? What do I do now? Like, how do I, how do I, you know, make more people aware that they should be donors like that, that cycle is really powerful this is this could never be batch and blast, and imagine what it can unlock. Right? And so they're doing so much work, you know, the other rockstars that stand out for me, are the organizations that have a filmmaker on staff, like you are million times ahead of the curve, if you've got videography, you know, someone actually invest in storytelling, and I, I'm gonna say full time, I'm gonna say not consulting, because what we don't think about his documentation. You know, documentation is proof. And we're not all in a position where we can leverage, you know, Charity Water, and, you know, God knows, I love that Scott Harrison episode, you know, the idea that they were able to leverage Google Earth at their inception. So it's powerful, but you know, we all don't have a mission, right? That, you know, that can equate to that, but we can leverage video at scale, that is something that we can all leverage. And documentation has proved for donors want to see you executing against the mission, and, you know, your marketing teams, you know, I have never met a marketing team that wasn't frustrated with not having enough visual assets in photography. So, you know, I spent several $1,000, on photography and my last position, and it made my team it gave them a lot of relief to have, we've got to put visuals everywhere, you know, and God help us if we have to resort to stock photography, you know, it's ridiculous. So no. No, so Charity Water, you know, they're, they're the gold standard, you know, they've come up, you know, on the podcast, and, you know, I have a creative director on staff, you know, shout out to Tyler, he's flying. You know, he was a flew Zimbabwe, I think last year lesson was connected to him. He's on the ground, he's filming. He is a storyteller, his voice is coming through in their emails. This is a first person account, I'm here. This is what your impact is delivering. I mean, this is marketing as mission when I met FarmLink. And, you know, this is a leadership decision when I met the team. And my first meeting was with the marketing team. And here's Omen, you know, he's a filmmaker, he's, he's got, you know, films and film festivals. He has documented the first two years of the organization and, you know, can tell the first hand account of this group of friends, these college students who got together and said, Wait, so on one side, we are wasting billions of pounds of food. And on the other side, we have almost 40 million people who don't know where their next meal is coming from. How do we close this gap? Like they have, they have it documented, they have it documented, delivering food, they haven't documented all the work that they're doing. And it's been really powerful for me to work directly with their organization. I just joined the board at the end of last year. And, you know, I knew I was in good company when I heard that they had made this investment. So I think those are the rockstars the ones that are really doubling down on documentation and photography, videography, and those who are really focusing on the marketing infrastructure.