there's a notion of consent here. Interestingly If you decline to participate, if you decline someone's approach if you back away if you step away if you use that sense of declining you are rejecting the thing that's been offered to you. So, rejection is something you feel whereas when you are declined it doesn't have as much emotion in it as rejection so receiving a notice that has my application has been declined. The only other side of this reject and decline is with Arts Council and applications for grants and funds. And there was no grants or funds attached to the TEDx application is just permission to use their rules and standing orders if we want to take into the realm of trade unionism, which is where I'm kind of very comfortable in terms of having a good set of rules in which keeps you focused and on message and it is about consent. They have not given their consent for me to hide behind the TEDx brand to be able to do something that people recognise. It would be it felt easier to get someone to sponsor a TEDx event than to sponsor my event. And it all just I don't want PCM projects or PCM Creative to be that forward vision. You know, I want to do when I want to make stuff and when I do make stuff for the people, I often don't get a credit. And that's, I guess all I want be able to do is that credit is not about, hey, look, my name is written down there, it's a credit so that if people go that was really good event who organised it. I would like people to know who I was, so they could approach me to do the same thing for them. And I think in terms of the credit crunch, for television with the credits at the end of shows, and there's been campaigns for many years, it's not as prevalent as it was, I think, because of streaming but having a credit at the end of a television in the post roll was really, somebody could say, who was in it, who played a certain role, but also it was really, really important for the technical people, the people who you didn't see on screen, that having your name on the post roll credit. Someone would be able to see that you took part in it and you made your mark, but you weren't on screen and I think that's that's kind of a ...