Yeah, so you know, I think I'm very fortunate to come from a very entrepreneurial family, my dad always said, you know, you got to own Intel not work for one, as an as in start a business. And so, you know, growing up, it was sort of, you know, we, you know, I always say that entrepreneurship is a disease that you can pass around. And it really came to me the value system for entrepreneurship and being an entrepreneur came from my parents. And so I'm very fortunate to have parents who support me in everything I do. But really beyond that, you know, my background is really, I've been selling shopping behavior for about 15 years now. So in my prior life before viral. And both the computer scientists and an MBA by background, I previously built a mobile shopping app company called motor media out of Boston. So we've built an app where you can scan and drag inside retail stores and supermarkets with your phone. So ended up having a successful exit with that we had raised venture capital money, I was the CTO and co founder for that company as well. We grew that company and then sold that company to Catalina marketing in 2009. And then after that, I went to work for Nokia, the phone company, will launch the app store in about 35 countries around the world. Wow, I study online and offline shopping behaviors. So after I left, Nokia, and it was acquired by Microsoft actually moved from Boston to Berkeley, California, and I joined UC Berkeley as a professor was teaching innovation and startups at Haas for a couple of years. And while I was there, I was already thinking about, you know, what's next. So, you know, once an entrepreneur, always an entrepreneur, want to get back into another doing solving another big problem. And so, you know, a couple of years ago, I began noticing that a lot of customers now, I started with video. So you know, everyone, including my niece, you know, anytime she wants something, you're 13 years old, she will literally send me a YouTube video saying, Hey, I'm cool, you know, wonders, right? So 85% of shoppers say that they watch videos before they shop. And the reason is, videos, increase brand trust by 28. And it reduces review fraud, because you can see the product, the person the emotions inside the video, right. And so ultimately, brands are now you know, COVID and COVID really changed the conversation around video, I mean, video is already growing 200%, year to year COVID, it grew 600%. So, and of course, tick tock was the big breakout platform during COVID. So every brand and retailer is now trying to figure out, you know how to leverage video and really authentic video content in their shopping journeys for their customers. And meanwhile, you know, during COVID, Amazon launched a new store, where they are where you can watch videos and buy products. So, you know, we believe that Amazon has already amassed or 250 million video reviews on the platform. So what's happening now is that, you know, customers are going to expect us on their shopping pages or the on the on the on on both the retailer websites, shopping sides, and also the brand websites as well. Right? So how do you really harness the power of video make sense of all this amount of amounts of massive data is really the problem that we're focusing on at baarle. And video is here to stay, if anything, we're seeing platform every year coming up. So you know, customers are posting videos now across 30 platforms in 89 languages, right. And as a brand or retailer, I don't have the time to really dig through millions of again, there's no way to hire human power. The videos, right, only machines will be able to systematize this and do this at scale. And this is where AI and machine learning comes in. This is really where my team comes in as well. I was very fortunate to meet my co founder, Dr. Barbara at UC Berkeley. She has a PhD in machine learning and AI from Berkeley. And she was a scientist at Intel research, analyzing video and text. So she quit her job. And the two of us started viral about four years ago now. And here we are, you know, our timing of our business couldn't be better. You know, as they always say, you know, it's you know, fundraising is one thing but but being at the right place at the right time with the massive opportunity is another thing. So I think we're just very fortunate that we're finally we've arrived at that opportunity with video.