yeah, yeah. I mean, in you know, what, in the business, my business personally has changed so much. Because a year ago, I mean, all of my, which is why pivoted I mean, it was right part of the reason because all of my shoots came to a grinding halt. You know, we couldn't shoot and that's really scary. Like, I don't get paid, I can't pay my team and unless I'm, you know, constantly doing these video shoots and most in all the shoots that we were doing, you know, you're doing strategy within you're executing on that strategy for these clients. And so last year was such a huge year for me because I'm like, this isn't gonna work. And then I was like, you know what, I'm actually tired of turning away other people anyway, that can't afford me. Like, that's ridiculous. They actually need need my help more than some of these brands. So it's, it is exciting and that just is long as and we can probably get into this but you know, video production is actually quite simple, but people tend to overcomplicate this system, but it really just boils down to, you know, consistency and, and having a really strong message and understanding your client. So it's like marketing basics at the end of the day.