It is noisy, but it's good noise, right? So yeah, it is and you know, so I just part of my background, I feel like I'm a grandmother of what is giving days. You know, I've been doing giveaways for a really long time, y'all. And GivingTuesday is a little different. It has the day, but we have, you know, a bigger movement. But when I was working at Olympia give here in Austin, there was a giving day in the spring called amplify Austin, then we became the community leader for the GivingTuesday campaign in the Austin area for GivingTuesday. And we were about leveraging these, you know, giving moments. And so I heard all of this, just within Austin, right working with 700 nonprofits, and they were all launching amplify Austin campaigns and trying to get match money. I would get nonprofits to an individual saying, oh, here comes amplifier, I'm gonna get so hundreds of appeals. So what, you know what, how many times do you get bombarded with Old Navy ads? Or, yeah, or Amazon telling you meet something? This is Les Flores talking this is not Celeste floor as part of Giving Tuesday, but because I've just been doing this for a really long time. And I have heard it all. But I hear you, I hear you. It's the noise, right? So how do you break through this, you know, noise. Look, the idea that you're going to break through the noise, and everybody in the US is gonna know about your organization, obviously is like, not possible, right. And then you want GivingTuesday, to, to do all these things for you. And that's like boiling the ocean, you gotta get real specific. And you gotta leverage your people. That is how you are successful in that day. So let me get a little more tactical. To me. It is sticking with these core values of the movement. And I'm not saying you do this for just giving Tuesday, you should be doing this for all the things that you write. This all should be hanging together. But it starts with that mindset, that abundance mindset. I know that that is annoying to constantly hear. But it takes practice. I know, preach, preach. Exactly. But it takes practice. I'm not, you know, you can't turn that on overnight, I get that. But when we start thinking in the mind of abundance, starts guiding our decisions and maybe better decisions. So starting with that mindset, but use the day with intent and a goal, a specific goal for that day, that will drive your strategies, right. So people are like, Oh, it's giving Tuesday. I'm gonna everybody else is putting out social media posts, and the money's just gonna come in. No, that's not possible. And just like you said, Becky a little bit earlier of like, you can also do it on the day of it has to be well thought out. A lot of organizations just added on at the end of the year because they're like everybody's doing it. I might as well do something for GivingTuesday no use this day with intention. How does it hang with all of your other strategies year round? Once you've decided what that goal is, then think about what is success for that goal. What does cutting through the noise mean for that? goal, not your whole organization, but for that goal and what you want to accomplish, and that will drive your tactics. So is it new donors? Is it general awareness? Is it an item's drive? Is it a volunteer drive for 2024, you pledge 24 hours that you're going to donate to the organization and 2020 for a thank you event. There's so many ways to use this day to prime the pump for your next strategy to kick off your next strategy to do something different with a group of people you normally don't engage with year round on GivingTuesday. And that was with intention. So it really goes back to Yes, it's a big day. It's a big movement. I don't even like talking about like, but I'll mention it $3.2 billion was donated last Giving Tuesday. Casual but and that was that was just the US alone. It's a big number. You're like, what does that mean? Even me, right? I'm talking about individual organizations don't boil the ocean GivingTuesday has to be used with intention. Don't think that you just showing up on the day, you're going to be ready to go. And you're going to all the money's going to come in with that one social post. It isn't that. So once you've decided what your goal is, and who you're going to focus in on and what does success mean? What is cutting through the noise mean, when you've arrived on the other side of the noise? What did you accomplish? What does success look like for you. And then remember the intention of the day. So I said at the beginning, this is called Giving Tuesday is a day for people to do good and give something not fundraising Tuesday, you don't have to fundraise. So you honoring the all the ways that someone can support your organization, and they are able to exercise generosity in a way that is meaningful to them. That is when you increase engagement, that is when you increase motivation, and inspiration. And so I think it's important for us to think about, yes, given Tuesday's position towards the end of the year, I need them to give me dollars, it was so short sighted if you're not able to give people all all the ways that they could possibly give. Because you have to remember that it's not just about you, but it's about them. And so when I was doing this Giving Day in Austin, people were like, you're just pitting the nonprofits against each other. You know, this is competition. And I'm like, nonprofits are the end goal, but my values and us bringing this day, it's about the donor community, it's really easy for them to find new organizations all on one website, have an immediate call to action, something that's engaging. And that is why we're building this thing, nonprofits, we are totally doing this, so that you get the support you need. But you have to think about what the donor wants to do. And if you just keep wanting them to do the one thing that you want them to do that is just really short sighted, so honoring maybe other ways that people can give building relationships and cultivation, build those cultivation plans before the day even starts. What are you doing with those people after giving Tuesday or during Giving Tuesday, or your board members calling people and thanking them? And I say this because it's like a no brainer. You know, anyone who's been doing fundraising for any amount of time knows you have to cultivate, but it is the one area that I feel like nonprofits do not so well with and forget to do well. Or not thinking about what's your relationship with this person. So they gave me $25 new donor on Giving Tuesday, what are my next steps with them, I might not ask him for another gift and invite them to come to an event or invite them to come volunteer. So when you're building the campaign, you have your goal, you have your tactics, honoring all the ways to give creating, making sure that you're going to create a relationship and move people from a transaction transformation. People complain about GivingTuesday just being a transaction. Well, it's what are you doing with them? They're not an ATM, you're right. You need to be doing so it's about relationships, and then being creative with your messaging. Woodrow, we were talking about what your was Bob, who is our Chief Data Officer, he always says there's no such thing as donor fatigue. And when I first started on the team, I was like, you can't tell nonprofits that of course, there's donor fatigue. It's it's it's an actual term that is being that is used and thrown around. He's like, No, there is no donor fatigue. He's like what people are tired doing, they're not tired of being asked to get they're tired of being uninspired. And the quality of the messaging and the lack of engagement is what fatigues donors, it's more about how you're asking them to give what is your story and what is your level of engagement? And, you know, think and take it personal, like how would you want to be engaged? There's the process that we all learn in fundraising one on one of what you're supposed to do with the donors and all the pyramids and stuff like that. That's important to plan. But think about like, Okay, how would I want to be engaged? How would I want to be talked to somebody next to me is it As Gen Z, or I'm asking him like, how would you want to be engaged? So it's keeping it human. And remember that it's all about humans. And, and being creative. And those are kind of like the top things I tell an organization when they ask how do I cut the noise? When you come up with a new term? Because it's good noise.