We'll see what's next. So So yeah, I think it's best to keep this interactive, as Natasha suggested, and I welcome all of your questions and look forward to doing my best to answer them. But I'm gonna try and keep this simple and scope it to four things that I think are questions that one should be asking themselves as a founder before you go and raise a series A. And I think if you if you ask these four questions of yourself, and you can arrive at clear answers, I do believe they will materially impact your ability to be successful in fundraising at that stage. And so let's dive in. So the first thing I want to talk about is why nem? I think this is a term you hear thrown around pretty loosely by people like me when talking about the prospects of a given startup or fundraising in general. But I do believe it's a very important one, albeit a commonly used one. And really the way I think about why now here is, it's an opportunity for you as a founder to convey a unique insight and understanding of your market opportunity, the history of the space that you're in why companies have succeeded or failed in that space, historically speaking, what are the known challenges? From a go to market perspective? What, what headwinds Will you be up against at a macro level, etc. These are all things that I think people like me get really excited about when hearing unique insight from founders on, because it suggests that they've really studied their market opportunity, and they understand it. And that is obviously a really important aspect of success in building a company. Right? So we think about that a lot. And so that's one part of why now, the other part of the other part of the why now question for me is, I do think it also ends up being this kind of segue into the unique insight that your business is built upon. Every company has one. And I think it's just important that you're very intentional about being aware of what that is for you. And you know, one example that I like to cite have a really interesting kind of wine out proposition as a company that many of you have heard of, but now it's become quite the household name called figma. So figma, for those of you haven't heard of it, is bringing design into the browser. So they make it collaborative, they make it very easy to get started. And what they figured out how to do is actually bring in non designers into the design process, and make that process much more interactive one that the entire company can get involved in. And so coming back to this question of why now and famous case, what they were telling the market when they were getting started was and I think this is in fact true and very easy to prove with data is that designers were becoming more in demand than ever before. Right, as more and more companies kind of embark on this so called journey of digital transformation, that's synonymous with a need to produce digital products, right digitize the experiences their customers have with their products to build software to realize efficiencies in their business. And to build all those digital products, one needs to design them. And so it just felt like kind of the age of design was applause and large companies were embracing building out large UX design teams for the first time. whereas previously, those large teams have been limited to largely internet and software companies. So the so called everyone as a software company starts to kind of ring true here in the context of design. And figma really understood that and told a clear story around it. And the way that they're actually able to prove that that was quite interesting was they started to research inside of large companies, the ratio engineer to designer and what the data suggested was that that ratio of designers to engineering was going up, which means again, the market opportunity is getting deeper and broader at the same time. So that was part of the why now that I think is a really a really clear example of something that gets an investor pretty fired up but series A and famous case and obviously they've gone on to have a lot of success. And I think that original hypothesis of why now has proven true.