Yes. So I always talk about for product based businesses, especially what I call thinking sideways. So you know, when we think about, like, the biggest product brands out there and what they do on social media, or on their website, or on their blogs, most of them aren't just talking about their products, right? So like, think about Dove - Dove soaps, what they're known for in their commercials and their media and stuff is talking about body positivity, right? It's not necessarily about soap. It's about you know, all women are beautiful, and you know, all these things. Redbull is another really good example, because a lot of their media stuff is about adventure sports and stuff like that. It's not actually about the drink. Um, anthropology is another really good example of this, if you go to their blog, yes, of course, it has their beautiful clothes and their beautiful stuff on there. But there's also like, cocktail recipes, and how to host a dinner party and like all these things. So they have done what I call thinking sideways, what else is my ideal customer interested in, that I can talk about? And so those are sort of those value ads that Gary Vee talks about? How can I continue to give to this audience? That's not just about like, oh, here's my new piece, buy it now, you know, because eventually they get sick. Even if they love you, even if they adore you and want to see everything you have, you know, we can we can add value by doing things a little bit differently. So one great strategy is just just sort of start mind mapping. What else? Is your ideal customer interested in? Are they interested in art? Are they interested in music? What kind of lifestyle are they living? Are they busy moms, and you can talk about things like that, right? And then you can either curate information, so if you're not an expert in whatever art, music, whatever you can, you can curate and say, I found this great link. This really caught my eye, that kind of thing. Or you can bring in somebody else who is an expert, bring in a guest, interview somebody, all these different avenues for content start to open up. But it all relates back to the person you want to reach. And it can relate back to your products as well, right. So if you're busy mom is your ideal customer, you might have like a capsule wardrobe jewelry collection that you can say now you never have to worry about it. Because I've picked these four pieces that you can work with everything, that kind of thing. And then all of a sudden your product fits with that content that you've been putting out.