is the overwhelming need for a good marketing plan to let folks know generally. No, no, I don't want to be it. I'm just saying I think they're using every conduit they can but I'm not even sure we're putting it on our agenda, linking it who's really reading our agenda? where's that going? Maybe to the abuse, simply they need a broader bigger marketing plan to let folks know, this is on what's on is everything you were doing before now it's being regulated. First of all, you got to start with that registration. And then once you do that, there's a bunch of rules that apply there. Much of it is enforcement, there probably be people that will not, I think they may be able to go to certain databases like Airbnb registrations, environmental, but it's really the bad apples that even brought it to the cities attention that you have these kinds of alternate houses otherwise known. So what you will need is a marketing plan. And I think goes beyond these little links here. They there, couple of blasts on media, television, etc, etc, that you now have to register. If you don't register, these are likely the consequences involved in enforcement.