I love it. I love it. Now, there's two reasons why I hope every single architect in the industry finds this episode and listens to it. This is highly relevant. And I think maybe some architects maybe listening thinking, I don't know, you know, therapy, what does this have to do with my architectural practice? There's two reasons why two very big reasons why I brought marina on here today, and we're gonna have an amazing conversation. Number one, is she's built a million dollar plus professional services practice, based on fee income, which is the kind of the same model that architects use. So she's going to share with us how she did that. Right. If you think it's hard in the architectural space, we'll imagine in the therapy space, where again, therapists, we know that sometimes they're a dime a dozen, that's the way they feel at times. So we're going to talk about that. The second reason, which we're going to go over in our next podcast episode I highly recommend you tune into is actually the connection between our sexuality and how we run a business, how we show up as a leader, and how all of this is actually intertwined, as well as some my own personal experiences in this area. So that's going to be hopefully that'll be interesting, intriguing, and get your mind going. Now, Marina, let's talk about when you came on, and you had the little coaching session where you shared with our clients, you brought up two really beautiful points. The first one was how we deal with the emotional toll or the emotional difficulty of the journey of pushing forward as a business owner because it stretches us, we face rejection, we have to do uncomfortable things like maybe do cold calls, or meet with people getting outside of our comfort zone, especially if we're introverted. A lot of these things are uncomfortable, maybe we have to do with finances. And it's discouraging because we hate numbers and we just don't get this whole thing about GAAP accounting and balance sheets and Profit and Loss it can be completely overwhelming. So there's the emotional part of getting discouraged. And then the second part you brought up was the idea of having a quick corks correction like making sure we know where we're headed and then quickly course correct. And so let's talk about number one, which is the emotional aspect of the journey now, to preface this I'll I saw a video from Tony Robbins yesterday which is really beautiful. And maybe you can correct me on this and say he's totally off base or maybe not, but it really impressed me what he said because I followed Tony for a while and basically he's all about state meaning like if you maintain a good emotional state, it your your your results are going to improve they're gonna increase it So he was talking to a podcast host. And, and Tony was like, he explained that we all have emotional, like homes and other words and an emotional baseline in which we are comfortable, that may be depressed. For some people, it may be melancholy, it may be excited, it may be kind of stoic, you know, but there's the whole range of emotional baseline. And that we can train ourselves to have a higher emotional baseline, we can train ourselves to be more resilient. And that as we uplevel, our emotional energy that we feel just on a daily basis, that this will then manifest in our results. So it can actually drive directly to the bottom line, because we're taking massive actions, any validity to that, that Tony talks about so often? Totally.