Yeah, of course. Thanks. Thank you both for for joining. So, you know, we're here, as PR technologists and people who've been intimately familiar with the PR industry for a number of years, to really talk about what's next, for relationships in the PR and media world. You know, PR pros outnumber journalists, six to one. Media mistrust is at an all time high, misinformation and fake news are, they appear to be rampant and have infiltrated the mainstream media. So as PR technologists, we're all working on ways to solve those issues and really looking towards towards the future, and what what can be done to increase trust on both sides of this of this media ecosystem. My question, starting with with Shandra is, you know, what's your view on the state of the media ecosystem?