On this week's episode, we talk to brandy Whalen and she is an ambitious leader excited by new challenges and opportunities and she ran a sales team of five right after graduating from University of Iowa. That's Iowa and Idaho. We joked about that too, and she was the first in her family to attend college. Her entrepreneurial spirit has led her to found several companies including her own PR agency, Wayland media. She is also the mother of three boys and prides herself on raising emotionally intelligent young people. Brandy is a firm believer in having a strong personal narrative. That's what inspired her to create Kitt caster, a unique agency with a singular focus podcasts, podcasts have become so much more than just an entertainment medium to brandy. They're a critical component of any PR campaign. startup founders entrepreneurs, C suite executives, these are the movers and shakers whose stories kit caster helps to share. Storytelling is a powerful marketing tool and kit caster seeks to leverage that among its diverse clientele, you are in for a treat. If you are ever looking to become a podcaster, or be on somebody else's podcast, this is the episode for you. But first I got to tell you about who is sponsoring us today. So it is called raise, you can buy gift cards for yourself and save every day. You buy discount gift cards and save up to 30% off of 1000s of different gift cards from your favorite stores. And you can earn cashback you buy gift cards at face value, and then get up to 10% back in raised cash to spend on future purchases. If you go to pepper shock comm slash offers, you can use my code and you will receive $5 off your first gift card that you buy at a discount. It is phenomenal how this works. So go to pepper shop comm slash offers and get yourself a raise, go use the raise app for that. Alright, and now it's time for our marketing essentials moment, the basics that you need to help you build your brand and your bottom line. And I promised you this would be the episode for you if you are interested in becoming a podcaster. Or if you want to be an interviewee on a podcast show. So Brandy is going to share all about getting on and booked on other podcasts and how you can leverage your story and telling the story. I wanted to share in our marketing central moment, if you are interested in actually starting your own podcast at some point. And it's always so good to be on other people's podcasts to understand how it works, what you can do, how you can leverage it. And then if you want to start your own podcast, that's what I am here for, we can help you do that. And you can go to Potter rific.com pod or if ik.com. And we can help you understand the importance and the benefits and the values of having a podcast. You know, you've always wanted to maybe do this, maybe you've had it in the back of your mind. And you've seen the benefits of podcasting that could bring to your personal brand or your business. And you want to know how to get started. First things first, we will help you through that will help you through understanding all the things that you need in order to help you increase your traffic to your business. Build more personal relationships with your current customers and new ones. We can help you with improving your public speaking skills. Right? It easy for me to say you can help facilitate networking community building, and really establishing yourself as a thought leader in your industry. And that is why podcasting is so important and why I wanted brandy to talk about what it means to be on a podcast. And then at some point, if you want, we can help you create your own. And right now, gosh, there's so many statistics flying around. But you know what 51% of the US population has listened to podcasts, right, and 32% listen to podcasts monthly. And generally 25 to 34 year olds are often most likely the ones who are listening to podcasts. But that's ever evolving and growing since the pandemic. And 80% of listeners listen to the entire podcast, you may not listen to it all at once because you can pause it, you can listen to it. When you're ready to go. Maybe you're commuting, maybe you're working out, maybe you're cleaning the house, whatever the case might be. It is definitely here to stay. And podcasters you the users listen to an average of seven new podcasts a week, this could be yours. 92% of the listeners are active on other social media websites compared to 84% of the population. So if you are ready to get started on creating your own podcast, or you want to be on other people's podcasts, stay tuned. We can help you out with that. Go to pot terrific.com And we can fill out the form give you some information. We'll work with you and decide if we can help you with your new podcast. All right, but if you want to be on other people's podcasts, you This is the episode for you. Let's take a listen to what brandy has to say for you. Lots of good stuff. So tune in and here we go.
Welcome to pepper shock media's marketing expedition podcast, keeping you up to date with the latest in marketing and advertising. Now, here's your host, Ray Allen.
Welcome to the marketing expedition podcast. I'm your host Ray Allen. I'm the co founder of pepper shock media and the founder of the marketing expedition community. And with me today, I have brandy Whalen. Nice to meet you. Brandy. I say your last name right. I forgot. You
know, he did. Yeah, very good. It's good to meet you, Ray.
Yeah, you too. So So brandy, we came together. Thank you for reaching out and getting on the podcast. But today we want to talk about podcast, podcasting about podcasting. Right. That's what you do. So Randy, share a little bit more about kind of why you started this company and what you're doing and how you're helping people.
Yeah, thanks, Ray. I've always been interested in stories, whether I'm reading a story watching a story listening to a story. And the the power behind narratives is something that I've always been interested in might come from the world of public relations, very traditional writing press releases, case studies, connecting with journalist and getting clients placed in that way. And I started to incorporate podcasts into overall PR campaigns. And just seeing my clients light up after going on a podcast when they actually got to dive deep into their personal journey, how their personal story influenced what they're doing today. And I just thought there's something there. And I wanted to go all in on podcasts. So started the company two years ago, Kate caster, and we book founders C suite executives on podcasts.
I love it. I love it. And I've had a few come my way too. So that's awesome. I, I love it when I get to interview people that you know, authentically want to share their story. And it's not all about pitching something or promoting something like we talked about earlier. And before we started recording, but you're right. It's it's more about having an interesting story to tell. And yeah, sure along the way, there might be some things that come up that you do that you can help people but I like it when it's more of that authentic, candid, genuine story to tell for sure. Speaking of stories, though, I want to hear your story. I want to I'm going to flip it on you I want to know a little bit more about you. And you said you started off in PR but let's go a little bit back further. You You went to college and then just tell me kind of walk me through the process and kind of who you are. Yeah,
absolutely. Well, I grew up in Iowa. So I went lived on a turkey farm. We had 30,000 turkeys. Uh, wow. After I did move far from home, I went to University of Iowa, and then decided I would got married just my senior year of college actually. And my husband and I decided to move to Denver, Colorado. And this is where we decided to, to lay our roots. And I worked for a company out of college that we we worked with blueprints we printed stored was it was actually kind of a cool technology at the time. It's kind of laughable now, but being able to store digitally, blueprints was a big deal. Right? And so we worked with architects, engineering firms, so I did sales, and then I led a sales team. And then I started having children and decided to go back to graduate school for geographic information systems,
because you just needed more to do with your life and more more things to put on your plate. I love it,
constantly looking for a challenge. So I did that for a bit and then took a break from work altogether after I had my third son. Oh, yeah. And then got involved with the kids school and had a mom that was at the school that had a PR firm and and asked if I would join her and work for her and I hadn't ever even considered PR but as a as a career journey. kind of tapped into all my skill sets, loved it, and then kind of broke off. She started feeding me clients that were just not quite big enough for her to take on. So she was like here you go start your own, start your own boutique agency. So I did. And so I had Wayland media for six years and then rolled it into caster
caster I love the knee. That's That's clever. It's very clever.
That's my code. Under actually came up with that T. P is great at naming and branding and all that good stuff.
Cool. And now you've been in business for a couple of years. Tell me about some of the the stories, kind of some success stories of people that you've served, how you serve them. I mean, you're welcome to use names or not, it's up to you. But I just curious, like, tell me something that happened. That was like, awesome.
We've had a lot of awesome things happen. As you know, from hosting a podcast, you have some really great conversations. We've had people that have connected with a host and been asked for to co brand a white paper. being asked to speaking engagements, we've had quite a few of our clients who have raised big VC money from people listening to a podcast that they're on, because this is said often in the VC world, but they invest in the founders, not necessarily the product. So podcasts being the perfect medium to show who you are. Yeah, I
love that. Yeah, venture capital, money can come from any anywhere anyhow, anyplace and your right Podcasts can certainly showcase the story of a founder and not just necessarily the product, so or service for that matter to Yeah, I like that.
It's really interesting to hear, we actually have a client that has a pretty large team, I think they have about 150 employees. And of course, the CEO, he doesn't know all of the employees. And so he's gone on 20 podcasts now. And they as part of kind of their retention efforts. They send the podcast recordings out to everyone. And they have gotten so much positive feedback from their their team, just saying like, Hey, I didn't even know that about our CEO That's so incredible. And having a better understanding of his leadership strategy. And why he does the things that he does. So there are so many different ways in which our clients have leveraged the their pod, we call them podcast tours. So yeah, it's so many different ways. And even recruiting people will listen to the leaders of companies on podcasts and then reach out to them. They have a particular skill set that they think would be useful within the organization. So lots of different applications.
Yeah, no, I can see how that could really benefit. And less if you are somebody who's trying to get on somebody else's podcast to it's helpful to have somebody with a reputation to then, you know, send recommendation for somebody to be on this show. Like I know, sometimes that happens, where maybe I would maybe overlooked somebody to say, I don't know if they would be a great fit. Or maybe they you know, I don't know if I would want to interview them kind of thing. But then when it comes from somebody reputable, like, you know, that's a booking agency, it's kind of like, oh, well, maybe I should look at them. Or maybe they would be a good interview. Maybe they've had some coaching, maybe they can, you know, be a good interviewer after all, you know, so it does, it does kind of legitimize the, you know, the journey that they're going on in order to get on some good podcasts for sure.
Yeah, I think that there's absolutely something to that. And also just knowing what podcast hosts want. I always tell our team that we're not, we're not pitching a product or service. We are pitching a conversation. We're trying to sell a conversation. So what is going to be interesting to the podcast host is what a guest is going to bring to that conversation, something different, maybe a different approach a different set of expertise that they've never, they've never really experienced before. You know, it's not it's not coming on the show and pitching your product or service. It's it's really just about coming in and and demonstrating expertise. Yeah,
and usually podcast hosts will give them an opportunity to give some link to something or promote something or whatever. But yeah, I mean, for me, I like to dig in and understand the journeys because I want my audience to appreciate what we're doing and, and talking about, you know, I want the audience to make sure that they feel like it's worth their time to take a listen you know, and so yeah, it's always important to Yeah, talk about the story and the journey not necessarily be like not always be selling ABC always be selling you know,
it doesn't work so well and the podcast space does.
Right. Always be closing I guess that's what that stands for. Yeah. But you're right. And so I want to know from from your perspective, you know, when you work with, with your entrepreneurs or executives, you know, what are some of the things that you give them tips on when you know, they're looking to be on a podcast, what kind of, you know, guidance you give them. I don't want you to give away the farm. Obviously people pay you To do this, but just give us a little taste of some of the things that you tell them that they can, you know, use to help them be better interviewees on a podcast,
we actually we do a session called Story craft where we really help hone in to what is what is the what is their personal story? What is it that has put them in the place for what they're doing today? No, we actually did a workshop yesterday in depth. We're involved with Denver Startup Week, so we can help people develop their narrative. So talking about I mean, just some fun questions just to get kind of get people warmed up and thinking, but it's like, how do you tell people the year that you graduated high school without telling them you're graduated from high school? Oh, yeah. Some of the things that were thrown out there were like, iPhone. No. Kurt Cobain. So.
Oh, my goodness. So true.
Yeah. But in that piece, that piece is like that makes you connect with somebody else. Right? Like you're like, oh my gosh, I loved Kurt Cobain, or Yes, I remember dial tones. Absolutely. Like my kids will never know what that those are.
New Kids on the Block apparently is going on concert. My husband just told me that and he said that they're coming to our town. And I'm like New Kids on the Block. Oh, my gosh.
shared experiences like I don't like Donnie, my guy. That's right.
Hang in tough. That's awesome. I love that. Okay, what's another one? Give me another one. That was so cool.
All right. So. So another question that we asked yesterday was talk about your accomplishments without being overly braggy. Right, which is hard. You know, it's difficult sometimes to talk about Ms. Some people do not have difficulty talking about
things. That is true. Some people
like we like to add that without being overly braggy parts. So people are able to talk about, you know, where they went to school, like maybe they like I was above and undergrad and a pilgrim in graduate school, like something to kind of show where you've been. And so there's just a lot of different ways that you can kind of drop things into a conversation that allow the listeners to have a peek. But as a podcast host, you're certainly not going to say how old are you? Yeah, right. And how much money do you make? Good, but that'd be be aggressive. And a lot of people kind of close down when questions like that are asked, but and then it's like, your humble beginnings. What was that pivotal moment that kind of changed the direction of of your career, your life? Where are you today? And where are you going? What's your vision? So that's kind of how we break that down. That's what we worked on yesterday. But another tip that I think is really important when specifically to podcast is that this content is Evergreen. And so when you're being interviewed, and you're trying to reference something or a time, let's say like, Hey, we're launching this product next week, what's next week? When people are listening to this podcast? They could be listening to it a year from now,
right? Yeah, for sure. And that's, that's one thing is like, you know, this probably won't air until another two weeks from now or a week from now, or, you know, so I tried to get people to not necessarily mention dates, but maybe timeframes are, you know, in the spring, we're going to be doing this or you know, in the fall, we'll be doing this kind of thing. And you're right, because kind of the specific dates and times don't help when somebody's listening to it. You know, your for now. Yeah, for sure. Evergreen content. Yep.
Yeah, like q1 of 2021. Something like that. Sounds like gives a point of reference without giving exact time for sure.
So, um, as people go through this process with you, how long does it normally take? Or how long do you work with him? And, you know, kind of just break it down for me, like, if somebody were to sign up with you, what kind of things can they expect? What do they do? Yeah, so
we our podcast campaigns are six months. And we are looking to book our clients on three podcast interviews per month. And that six months is is a nice timeframe. It helps us gain some traction really, to kind of develop their story. And also gives them a taste of, of the interview process. I mean, sometimes our clients have been on a dozen podcasts already. Sometimes this is their first rodeo. So allowing that time so by the end of that six weeks, you're looking at 18 different interviews, which is which is pretty powerful and then figuring out then, okay, so you've been on 18 interviews, give us give those interviews, some legs some additional miles. Like, let's let's get that out in the world. Let's share that on social, let's share it on your blog, how are the other? What are the other ways that we can kind of leverage those interviews. So that's something that we help with too. We have a Content Studio, that we take those interviews and we break it up into about 10 different content assets that they can use to repurpose the interview.
Yeah, that's definitely one thing that we end up doing is we will replay or repeat repost podcasts that we've done previously, and then just take little quotes and snippets from it and use that for social media content. And it tends to do quite well. And of course, the people who we interview of course love it, and they can share it, but it does seem to make a difference, because then more people will listen to it, you know, if you can continue to share it out there. And you know, like you said, make it have legs, so it can continue on and other other forms to aside from just podcasts, but quotable moments, those are those are great for social media. And you know, if you can have a short sweet quote, in, in captions, or on a graphic, you know, for Instagram, for example, definitely, you've seen some pretty good impact with that, for sure.
Yeah, no, it's it's absolutely a must after you go on some interviews. So, but you know, how difficult it is just in terms of timing and scheduling. So we really handle everything for our clients. So we're conducting the outreach, we handle the scheduling of the interview, the only thing that they have to do is show up and then we track everything afterwards and send follow up messages to the hosts, and thank you cards, you know, kind of doing all of that. That additional legwork.
That's great. So what do you think, in the future? What do you think trends are going to emerge? Or maybe some emerging trends that are happening with podcasts? And, you know, I mean, we saw the pandemic and it went on, you know, huge rise. But what does the future hold for podcasters. And, and people who want to be on a podcast about that.
I think the future is pretty bright, I think we've, so here's some recent stats that I have. So they're 2.6 million podcasts, which is a lot. And now, I do think that there was a huge spike during the time of our lives are locked down. And people were trying to you know, everyone was doing their own house projects, and doing their own hair color cutting their hair, starting a podcast,
I cut things, and I'll never do that again. Now, I have to like, Why was I thinking? What was I thinking? Why did I do that so much,
you're ever gonna come out of your home again? You know, that's a state of mind we're in. But I think that a lot of those will end up it's, it's time consuming. So to be able to keep up with the content in a, in a thoughtful manner is challenging. So I think that that will, we'll see a lot of those kind of fall off of streaming platforms. I think that big brands are already definitely in the podcast game. And I think that they will continue to do so. I think that some of the more television esque type of podcasts, they're having big brands sponsoring seasons, which I think is going to be a trend that continues. We read a report today that said that they're anticipating by 2023, that $2 billion will be spent on podcast advertising, which is a pretty gigantic number. So I think that that will continue to increase. And I think people are just getting more savvy. Yeah. Well, the podcasters and the listeners they want. They want good content. Yep.
I know. And I finally felt like once we had enough traction enough people watching and listening or listening, I should say, I mean, they can watch on YouTube, but not with our cameras, but just the audio anyway, then I was like, Okay, now we're getting to a point where we can have sponsors and endorsements, and people would feel good about it, because they get enough audience to get their name in front of them. And so yeah, it's been kind of an interesting thing to price it out and see how it works and how other people are doing it, and how much they're paying, and how many, you know, how many mentions you want to do and all those types of things, but it's, you know, slowly emerging. And of course, we have our affiliate links that we work with, too. So you kind of find other ways to monetize the podcast, but at the same time, you still want to keep it authentic and genuine. And, you know, but but a lot of people are going that route where, you know, this portion of the cast is brought to you by you know, XYZ company and there's those opportunities and I think that you know for us It's another way for us to generate revenue that would, you know, otherwise not be available to us, you know. And so as an agency ourselves, it's like, how can we find, you know, fun, unique, different ways to bring in a stream of revenue? That's not necessarily based on billable time? Or, you know? Yeah. So there's definitely opportunity for podcasts to be monetized to. Okay, so you mentioned some trends that you think you see, what are some what are some marketing tactics that you have taken to promote your business in, you know, helping people get on podcasts and booking podcasts?
So we've done a lot internally as, as those who love audio, yeah, so we'll just have conversations, like we'll pick a topic, and a couple of us will pair up, or maybe there'll be three of us. And we'll just riff. And then we have the audio clip, and then we transcribe it, turn it into a blog, share it on our social media, we love giving tips that we've given, like equipment tips, way to repurpose content tips, kind of the ROI of podcasting, because we get that question all the time.
Yeah. Why? What's it worth? Why am I putting any time into this? What's what's it going to get out of it? Yeah.
Yes, yes. And it's a really hard metric. It's not like it's not like a digital ad. It's just it's so different. So, you know, we that's some of the materials that we're creating. We're also going on podcasts, because that is what we do.
Wow. Aside from the obvious, what else do you do? Right? Yeah. Yeah.
Yeah. So and, you know, we actually work with a lot of podcast host and be part of our business. It's both sides, like, yes, we're trying to get clients, but we're also trying to help podcasters so that we have to be kind of their best friends. Right. So what we've done is we've built out an affiliate program where they can become a kick caster affiliate. So you know, providing them a unique link, providing them unique copy, whatever it is that they might need to be successful. mean, they're interviewing people all the time, if they find come across somebody who has a really great interview, then passing along that information to potentially become a client. So that that's been a really, that's been fun. And we give a ton of gifts like we love. We just like the element of surprise. So and I just feel like gifts and handwritten notes. It's just not done enough.
Yeah, I can agree to that. I mean, I was just on another presentation. And I call it the five R's, ratings, rankings, reviews, recommendations, and then rewards, right, giving people thumbs up on three rewards if you were to count the five R's, right. And all of those things really don't cost a thing, right to give a rating or review or ranking or you know, and then to reward people, of course, maybe it cost you the stamp that you're going to use to send them a note or maybe you want to send them a coffee card, but you don't I mean, it doesn't even need to be that it's just a handwritten thank you. And it just cost you you know, a little bit of time and whatever stamps cost now these days, I have no idea they keep going up. So I whatever they are, but speaking of evergreen, it's the you know, what are the costs of AC up is but next time this air is gonna probably go up again, you know? But yeah, so I think that it's definitely it's so beneficial to be able to connect with people in that way. And it's authentic and genuine and people right, like you said, the element of surprise. That's so is a fun way to get in touch with people for sure. For sure.
Yeah, we actually have this really cool banter going on with a with a podcast that we work with a lot. And we sent a box a gift, and they sent us a gift back in our box. Oh, and then we sent them another one. So now we've got this whole back and forth. And it's so fun, like every time we get because our boxes are very designed so like huh, like, why did we get sent our box? That's so you're like, Oh, God returned the wrong address. It's like no, this is this was the box that we sent to the podcast and it came back with other fun gifts. So it's been it's been a fun little back and forth banter. Oh,
it does seem good goes around, what goes around comes around. It's a good story to tell. It's a great story to sell. Okay, so what are some some resources that you know, you tap into that you could share that others should know about that, that you feel like would be important for people listening to this podcast today that you have to listen to this or you have to go to this page or this blog or whatever it is, what is what are those resources?
So we use just internally as a team but we use or send notes I'm not sure If you've ever
Yeah, we were like ranked top 10% most popular podcasts in the world or something like that.
Congratulations. That's got a 10% in 2.6 million podcasts. Great. Yeah, that's so cool.
So that's my experience with listen notes. So tell me more, because I haven't really looked into it all i All I know is that's cool that we got ranked really nicely. But yeah, I'll share a little bit more about listen notes.
And well, first of all, that's a really big deal. There are there are ton of podcasts. And it's it's really, it's rare to be ranked up in that that top 10%. So that's great. Oh, yeah, so we listen notes is a great resource, I think for finding podcasts. So if you're someone who wants to go on podcasts and doesn't want to pay somebody else to do it, it's it's a great place to, you know, type in your key search terms, what audiences are you trying to connect with? Where can you share your expertise, and it will just populate a huge list of podcasts that you didn't even know existed, you would be amazed at so many niche podcasts out there that speak your language perfectly. And then it also there's a there's a subscription that you pay to get like the get the contact info and all that good stuff. But it's it's pretty minimal. Want to say it's like maybe $15 a month or something. So that's a great resource. You know, we also there are lots of reviews Pat chaser before, which is another service that you can find information. It's it's definitely pricier but it's but it also can kind of help you kind of sleuth out even if you just want to listen to if you have a passion for something, it can search out some podcasts and lists and whatnot. So those are a few things that I can kind of go out in terms of references,
for sure, for sure. We talked about the three points of people, the DIY errs, who you know, maybe they're just not at a point where they can afford, you know, services just yet. The done with you and the done for you. Right the done with you, maybe they are still kind of, you know, a little bit on the DIY side, but they still need some help. And so they're done with us. And in the done for us, like you just do everything for them. And then they're willing to pay it. They they've been there, they've done that they know the value of what you serve and offer and they're just, you know, ready to go full speed ahead, right?
Yeah, absolutely. And I and I'll get questions sometimes from people that are like, Well, why couldn't I just do this myself? And I'm like, you absolutely could. You can 100% do this yourself. Just takes a lot of time.
Yep. Yep. And then understanding all the connections and contacts and hosts that are out there. I mean, yeah, if somebody was to do it on their own, it does take some time. And I agree they could, but it's also time as money, right? And if they're spending time learning how to do it, when somebody else can already do it, who already has all the connections and, and expertise in it, then yeah, sometimes it's well worth the value of, you know, trading, trading your time for the dollars that you otherwise could could spend so that you don't have to. Yes,
exactly. And you know, even some of the email addresses like to reach out or just general email, but it's attached to the podcast and that maybe doesn't get read or maybe it gets read by an intern doesn't get to the person necessarily, that you need to be connecting with. So that's, you know, I think a lot of people get discouraged or like why sends an email but it probably doesn't even end up in the inbox of the person who actually matters.
Do you know how many emails I get a day you know, every like, I'm sure somebody sent me an email but I mean, I think I probably get as many golden ticket my email questions as I do emails, you know.
And I always say like, that's so I that email is probably the worst email to receive. You're like, Yes, I did likely get your email and it may be just didn't stand out to me,
right? Yeah. It got buried in my inbox along with 100 million other emails. It's so true. Email is the bane of my existence. I can't wait for it to like, you know, but But now we've got like 15 Other ways to get ahold of people right Facebook, direct message Instagram, you know, all of these other WhatsApp Tik Tok all the things right?
Endless Yes. Are you on Tik Tok?
Um, well, my 13 year old son showed me how to use it and we've got I've had it I've had an account I use it every once in a while just to maybe mostly just to check in on him and he's got he's got a hot wheels so he's really into Hot Wheels and he'll like he I mean like, to the point where he will go hot wheel hunting and find like all of the you know, the ones that are special and all this and he he posts them and he does and he's he's got more followers than anybody else. I know. Like it's it's insane. So Hot Wheels are apparently big deal. That is really awesome. Yeah, anyway, so I do I have I have a tic tock account. It doesn't necessarily mean, you know what it is. I'm on it. And I like after an hour goes by I'm like, What did I just do? What did I do with all my time? I can't believe I was there, you know?
No, lawyer. I'm just everything.
Yep, yeah. And then songs I'll get stuck in my head because of the songs that they're playing anyway. So yeah, I mean, it's fun. It's it's super fun. And for whatever reason, tick tock has done a really good job of being able to show you content it thinks you need to see. And so that's why you just spend more time on it. Because you're like, now I have to watch this. I have to watch this, you know, so anyway, but uh, okay, so what what advice would you give somebody that wants to get into your, your type, your type of work or like your career that similar to yours. A lot of students will also listen to my I'm a teacher, and you know, a professor. And and so my students listen to this as well. But what advice would you give to somebody who's kind of, you know, at the beginning of their career, if they're interested in in your line of work? What would you tell them?
Well, I think that communications, PR, that's kind of what we look for in our, in our business and bringing team members on, we've grown significantly in the last two years. And we're, I think we're at about 20 employees now. And all coming from journalism, communications, PR, but in terms of a PR career, it's kind of a great, like, dip your toe in the water sort of transition where you get, it's not like the full scope of what you would do in a PR campaign. But it's just a piece of it. So you get to kind of really hone your skill set. So you know, there are, there's us and there are firms like us out there. So I think it's a really unique place, especially if PR is the path that you that you're headed and ultimately once a landed it at a big agency. I think that it's a nice kind of stepping stone into into that world.
Absolutely. Okay, so what's, what's the question? If you could step into my shoes for a minute, and you're in this world podcast world? What would you have asked yourself that I didn't ask yet.
Oh, I like that question. Okay, so this is a question that I actually asked her in the workshop yesterday, because I stumbled upon it the other day, and I thought it was really interesting. And it was what is your worst characteristic? But one that has served you well in your career?
Oh, okay. So what is your worst characteristic that has served you well, in your career? I love it.
Yes. So I am very competitive, super competitive. And in times of my life has been detrimental. But I think where I am today, I've actually learned to have a healthy relationship with it. And also, it's it really has propelled me to do what I what I the path that I've taken. I'm always challenging myself and constantly competing against myself instead of others, which is a great place to be, but always like, kind of striving to be just a little bit better. Yeah.
Well, there you go. I like that you answered. You came up with a great question and answered it. Well, it can be competitive. I can only imagine. Yeah, how that could absolutely serve you. Well.
Yeah, but it also is terrible. Yeah. And like to like, you know, throwing board games when you're little I mean things.
Because, yeah, you want to win. Winning is good. Okay, so if you had, let's say, an unlimited budget, wouldn't that be lovely? Pretending have an unlimited marketing budget. And you could spend the money however you chose, you know, no, no obstacles in the way. Nobody telling, you know, you've got, like, you know, at your fingertips, all of the resources, all the things that you could ever want. How would you spend your money in marketing? What would you do? What would be? I mean, I think podcasting would be one but what would you do? What would be like the way you would go about spending it and how much in what you would do to spend?
Yeah, that's a fantastic question. I think that I would probably engage some influencers, but not but maybe some more like business focus, maybe with some women in technology like thinking about just different ways of this a different lens on influencers.
I like that. Yeah, I know. You don't need to have the day answers of Tic Toc, we can have, you know, maybe the people who are Yeah, they have some thought or you know about leadership. I love it. All right, well, Brandy, can you share how people can connect with you? And if you have anything that you'd like to share with our audience today, please do.
Yeah. So you can connect with me directly over email. I'm, I'm here to answer any questions. It's it. I love giving back to, to anyone. So brandy b, r and d y, et Kasur Kitc, E, A S, T, R, and then our website as well. concasseur.com, you can check us out and go from there.
Excellent. Excellent. Yeah, to get in on one of your workshops, I think would be phenomenal. So thank you for sharing your marketing journey with us and lots of lots of great tips and things that we can think about as we go through the podcasting journey as well. So thank you very much. Any final thoughts or anything else that
you'd like to share? No, I don't believe so. Thank you so much, Ray. This is great. And congratulations again.
That's cool. Well, you validated what that really meant. The being, you know, named a top 10% popular podcast. So thank you for that, too. All right. And so for those of you listening, the best thing that you could ever do for brandy and I is to share this podcast, give us a review all the things that we talked about our rankings, rating reviews and rewards, right. And hopefully this will give you something you can think about and how you can help build your brand and your bottom line. And until next time, enjoy the journey. Thanks, Brandy.
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