People have been saying to me, so who's your audience? So if you're listening to this, you my friend, are my audience, but I explained to people that you've got to make media and have a regular output to be able to target an audience. And to say that your audience is just anybody isn't helpful, and it's not true. You've got to make some media and if there's an ambient audience there, then cool but if you're doing stuff, which means that you're not tagging and you're not using keywords, which I rarely do, because the stuff that I'm doing is not necessarily specific to a topic, it's about me is about practice rather than presence. And I'm doing these in a regular slot.