So you know, what we would say is that as we kind of think about the rollout, like you've got to think of it as a little bit of a non event event. Because the reality is, is that while I could talk to you all day about your logo, and I could point you to some blogs that people do talk about it all day and probably read it as well. It's kind of a non event for the global community as a whole. And so you want to think about it in a couple ways, can you roll it out in a way that makes people get excited about it. So by threading it together with maybe a really cool program that launched or maybe this really cool impact story celebration, or a big announcement of some kind, where it's not just a logo, we don't want it to be like this built up event. And then it's like, it's just a logo behind the curtain. So that's one kind of core idea. But the other is definitely launched with a strategy like also Don't miss the opportunity, because you don't think it's a big enough deal to make a big deal. Of course, like content is king, right? And storytelling is king. And so it's a great opportunity to storyteller about your purpose and your vision and all the things that are happening. And so, you know, we just came up with the podcasting for good series, you wouldn't think that there would be content there that I'd point you to. But if you go back, we talked about how to launch a podcast in that series. And I really think the playbook we unpack there can be applied to really anything that you're trying to launch. And especially thinking about this brand launch, I would plug it in to the same template we said there. So just in short and brief, that is have a strategy, you know, let's pick an actual launch date and work backwards. So you can really have a date in mind. And use that date to tease it with your audience. You want to mobilize your rabid fans, give them a sneak peek, let them have a peek behind the curtain, maybe at one component of it, get them excited about it. And here's the thing, ask them specifically for help. So let's say you're going to pair your launch with this really great giving back component you're going to, you know, when we launched, we're for good pro, we decided to partner with a couple Haitian based organizations to give $1 for every time that that announcement about we're for good pro was shared on social media over the weekend. And in the end, it was couple 100 Different shares on different platforms, maybe 400. I feel like in the end, it was really amazing. Five, yeah, over 500. So just by sharing with your rabid fans that already believe in you that already like what you're doing, love what you're doing, tell them to share it. And this is what's going to happen and they're going to show up for you on launch day. So giving them enough of a peek behind the curtain so they can support you at launch is going to help you not launch to crickets. And then we've already talked about making the storyline bigger. But that would be the thing, don't just put out a press release about the logo, put it as part of this new logo is better storytelling, this new vision or this new program or this new direction, that is part of the coming out for all of that. So when you roll all of that together, I do think that you have this kind of beautiful storyline, you have an event based out of a non event. And at the end of the day, it all points back to what you're trying to do. So it's good content that can be recycled over and over again. You know, Becky is a big proponent of the visual and voice style guide. She talks about voice dialogue all the time,