So I mean, one of the most common things is well, actually, I mentioned two that I see all the time is one is is going to work. You know, we open the doors and sales are only just trickling in, or we get, you know, to that middle of the launch slump and it's just like, are we doing something wrong? Is there something else that we could be doing? And that's the second kind of like, mindset story The thing that can trip us up is, can we be doing something else? And also will this work? Those are the two that I see. And I think in those moments, it's important to, first of all disconnect from the launch. Because you are not your launch. Your business is not your launch, you can run a business, an online business with a course or coaching program, and never, ever do a live launch. I want you all to understand that you have full permission to never launch again. And this is a launch strategist and launch copywriter are telling you this, okay? Like, Krista and I love launches, we will launch all day every day. But launching is not imperative to selling or successfully growing your business. All right, you don't have to launch to do those things. No, that's it. First step, disconnect from the light. Because like I said, You're not your launch, you're not your business, or the business is not the launch. And there are other things in your business that are working. Right. There are other things in your life that are quote, unquote, working for you that are beautiful and fulfilling. So reconnect to those things for a moment. And remember that those things matter to you tap into that feeling those that fulfillment that you get from those things. With that what it does is decrease the anxiety around those like doubts, fears, mindset triggers that come up for us. And it kind of grounds us and brings us back to center emotionally a little bit. So that we can come back and look at things a bit more objectively. Because when you don't do this disconnect, you're freaking out. You're like panicking and frantic, even if you're trying to push it down and suppress it. You've got like, there's a whole emotional minefield happening in your heart here, right? Like one little comment or one little thing on your to do this can set you off again. And so trying to determine an answer the question, Will this launch work? Is there something else I need to be doing trying to answer those two questions from a heightened emotional state does not support you, and it doesn't get you to the best or even most effective response. So disconnect first, come back, when you've kind of sent her a little bit like you can take half a day. And or take a nap right? Like do whatever you need to do to reset, come back and go to the data. Go to the numbers immediately. I am always the person who will tell you and I got I got this from a friend of mine, Courtney. And she says data over drama and I'm listen all about it. Right? Come back to the numbers. What are the numbers telling you about this the potential of this launch? Are your webinar registration rates, what you needed them to be? Is your show up rate what you needed it to be? Or average open rates, what you need them to be or your click through rates what you need them to be? If not, then you can say okay, it's less than less likely that I'll get to where I want to go. Right? I mean, that's the answer to the question of will this launch work? Because work is not so much like, is it good? It's kind of get you to where you want to go, right? And there are tons of metrics for that. By the way, sales are not the only thing to measure launch success. But that's another. That's another other discussion. But I do want to say that sales are not the only thing you can measure here. That being said, you can look at the numbers and look at your data and say, Okay, this is not getting me to where I want to go. Is there something else I can do then to address this particular metric? Where there's a gap, right? Because and this is why I say you have to start with making database decisions with your strategy and your messaging. Because if you know what your numbers should look like. And if they're not looking like that, then you get to say, what can I What else can I do? But if the numbers are looking the way you want them to look, even if you're feeling frantic, and like crazy, the launch is doing what it was supposed to do. Step back, leave it alone. Let it do its thing. But if it's not, then the question becomes, okay, what do I need to do here? What can I do here? Do I even want to do something here? Because that's the other thing too is like, do I have the energy, the capacity, the bandwidth to do something? Right? Because if I'm over here, serving my clients and launching, and the numbers don't look the way I want them to look, I might not have the energy to do anything about that. And if that's the case, then do I just adjust my expectations of what this launch will be? Or do I try to find the energy and the Kappa Stand the bandwidth in some way to do something about it. Right? These are these are the questions I help my clients to answer because this is what it comes down to when we have those kind of mindset triggering questions is distance data, and then adjusting decisions based on this is so like,